Best Pay-Per-Click (PPC) Agencies in Richardson


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Pay-Per-Click (PPC) Agencies FAQs

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Silver Ant Marketing

100 N Central Expy Suite 914/1 Main, Richardson, TX 75080
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Business Description

Since 2020, Silver Ant Marketing has served businesses in Richardson and its surrounding metros. It provides pay-per-click campaigns that engage specific audiences, generate high-value accounts for ROI, and reach more buyers. Its experts track conversions with landing page optimizations and test A/B versions. They also offer SEO, email and social media marketing, graphic design, and enterprise resource planning. Its customers include Dallas Designer Handbags, Green Hat Kiteboarding, Her Imports, Home Goods Emporium, Mega Fashion, and Parts 4 Cell. 


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Frequently Asked Questions

Why use PPC marketing?

PPC marketing is a flexible, potentially fast-paced option for getting the word out about products, services, events, or other offerings online. Some benefits include:

  • Rapid exposure to targeted audiences. PPC ads can launch within minutes, and website traffic can be impacted from day one.
  • Ability to tweak on the fly. Advertisers can run AB testing and change ads in real-time for improved results.
  • Ads may increase brand awareness. PPC ads put the website, company name, or product in front of users more often than other forms of online marketing.
  • Chance to hypertarget. Companies can target very specific demographics with different offers to increase engagement.

Does Google AdWords help organic search?

Some people believe paying for ads supports organic search, but this isn't typically true. The belief is that more exposure drives more clicks, which leads Google to believe a page is the right answer for a specific search. But the search engine is much smarter than that, and the best way to increase SEO is through strong optimization efforts.

How much is Google pay per click?

The cost of a click depends on several factors, including how much was bid for the keyword and the level of competition. On average, cost per click via the Google Ads network is between $1 and $2, though companies can pay much less than that for less competitive keywords. CPC for Google Search Network ads averages less than $1.

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