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2024

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Best PR Firms in McKinney

Our Recommended Top 13

We did the research for you!

  • Licensing
  • User Reviews
  • Mystery Shopping Calls

Our goal is to connect people with the best local professionals. We scored McKinney PR Firms on more than 25 variables across five categories, and analyzed the results to give you a hand-picked list of the best.

18Reviewed

16Curated

13Top Picks

Learn about our selection process.

Providers

featured provider = Featured Provider

Website
415 Regal Row, Dallas, TX 75247
  • Media Training
  • Crisis Management

Why choose this provider?

Phase 3 Marketing and Communications is an integrated company serving McKinney. It works with businesses and organizations in the manufacturing, real estate, lifestyle, and hospitality industries. The full-service enterprise provides a wide selection of PR services, including crisis management, leadership media coaching, and event planning and management. It also helps clients grow their brands through its PR analytics, research and managed media relations, and employer and internal communication solutions. The firm has been in the industry for over 20 years.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.8
Facebook
5.0 / 5 (31)
Google
4.4 / 5 (21)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
2.5
Responsiveness
Friendliness
Helpfulness
––
Detail
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Website
7300 State Hwy 121, Ste. 300, McKinney, TX 75070
  • Media Training
  • Social Media Marketing
  • Website Design

Why choose this provider?

Creativity Justified is a woman-owned advertising agency that provides PR solutions to startups and small businesses in McKinney and its neighboring communities. It crafts PR strategies tailored to clients' needs and helps brands gain national recognition and an expanded reach. SheRose Apothecary, Walker Family Services, Klutch Cosmetics, and Assurity Tax Service are among its recent projects. Creativity Justified's CEO and founder, Carrita Tanner-Cloud, was named New Orleans CityBusiness' Newsmaker of the Year in Advertising for 2020.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.6
Facebook
4.6 / 5 (19)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Website
14850 Montfort Drive, Dallas, TX 75254
  • Social Media Marketing
  • Crisis Management

Why choose this provider?

TrizCom Public Relations is a woman-owned corporation that has been serving clients in McKinney since 2008. The firm works to communicate a client's stories to key audiences. It executes crisis communications, content creation, and nonprofit marketing, as well as issues or reputation management. TrizCom Public Relations also organizes influencer campaigns, startup launches, and events. Its partners include CTL Medical, Domino's Pizza, Enchanted Fairies, Dallas Children's Theater, Operation Kindness, and Cadillac. TrizCom Public Relations has been featured in the Dallas Business Journal.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.7
Google
4.4 / 5 (7)
Facebook
5.0 / 5 (6)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
4.5
Responsiveness
Friendliness
Helpfulness
Detail

Website
15150 Preston Road, Suite 300, Dallas, TX 75248
  • Social Media Marketing
  • Influencer Marketing
  • Website Design

Why choose this provider?

The Vokol Group is a PR Firm established in 2018 that serves clients in McKinney who want to promote their company through mass media. The group is known for starting trends and building reputations. Its services include community relations and activation, event promotion and publicity, business-to-consumer media relations, and influencer and hype-diving campaigns. The Vokol Group has completed projects for a wide range of clients, including the University of St. Augustine for Health Sciences, Dallas College, and Fanexpo Dallas.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (14)
Facebook
5.0 / 5 (2)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Website
7701 Las Colinas Ridge, Suite 800, McKinney, TX 75063
  • Influencer Marketing

Why choose this provider?

Allison+Partners is a global communications and marketing agency that serves clients in McKinney. It helps small and large companies decrease their reputational risk through solutions like crisis preparation, stakeholder mapping, third-party ally engagement, and online reputation management. The agency also employs a team of executive speech coaches and former journalists to provide media training services. Scott Allison, its founder and CEO, has over two decades of industry experience. He is the recipient of the SABRE Award for Outstanding Individual Achievement from PRovoke Media.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
3.8
Responsiveness
Friendliness
Helpfulness
Detail
––

Website
1452 Hughes Rd #200, Grapevine, TX 76051
  • Media Training

Why choose this provider?

The Local PR Firm supports small businesses in McKinney and the surrounding areas. It helps them build awareness and client engagement through earned, owned, and paid media. It creates and broadcasts live and pre-recorded videos, such as video blogs, podcasts, and client testimonial and business success videos, to search networks and social media platforms. The full-service PR firm also assists in identifying a client's customer target groups and also handles Google My Business listing and reputation management.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Facebook
5.0 / 5 (10)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Website
14800 Landmark Blvd.Suite. 250, Dallas, TX 75254
  • Content Marketing

Why choose this provider?

TruePoint Communications is a full-service integrated communications agency that serves start-ups and companies in McKinney and the surrounding areas. Its public relations services include media strategy and outreach, media training, thought leadership, and brand and product launches. Its team also offers crisis and issues response services such as reputation and risk management. It has served Fortune 500 companies such as AT&T, Acuity Surgical, and DirecTV. TruePoint Communications has been named one of Inc. 5000's Fastest-Growing Privately-Owned Companies in the U.S. three times.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.9
Facebook
5.0 / 5 (30)
Google
4.2 / 5 (5)

Website
2332 Irving Blvd., Suite 110, Dallas, TX 75207
  • Social Media Marketing
  • Influencer Marketing
  • Website Design

Why choose this provider?

SPM Communications caters to retail, franchise, and food brands in McKinney and the surrounding metros. It handles media relations and targets national, local, and trade media. The firm maximizes its connection in different areas, including food, business, and home decor. It aims to improve brand perception by increasing consumer awareness, growing a community, and relaunching brands. In 2021, Forbes has included SPM Communications in the list of America’s Best PR Agencies. The Wall Street Journal has also featured the business' No-Jerks policy.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.6
Facebook
4.5 / 5 (12)
Google
5.0 / 5 (2)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
3.8
Responsiveness
Friendliness
Helpfulness
Detail
––

Website
13101 Preston Rd. Ste 110 #3353, Dallas, TX 75240
  • Social Media Marketing

Why choose this provider?

Black Diamond PR & Sport Management Firm caters to clients in McKinney. It provides PR solutions with the aim of helping them acquire consumers and generate brand loyalty. It handles endorsements, branding, and cause marketing. The firm also deals with athlete management, NFL draft preparation, and contract negotiations. The professionals at Black Diamond, who have over 150 years of combined experience, have a range of clients, from authors and small businesses to those in the fields of weightlifting, skateboarding, and boxing.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (4)

Website
190 E. Stacy Rd. #306-#337, Allen, TX 75002
  • Social Media Marketing
  • Content Marketing

Why choose this provider?

Scarlett Communications provides PR and marketing services to medium and large-sized commercial entities in McKinney. It develops PR campaigns with the goal of improving its clients' profits and protecting their reputation. It handles social media initiatives, communications planning, message plan development, ongoing management, and crisis management. It also offers social media and content marketing solutions. Scarlett Communications CEO Katie Scarlett Looby has a background in journalism and business consulting, serving as a PR consultant for several years.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (11)
Facebook
5.0 / 5 (4)

Website
15455 Dallas Parkway, Suite 1350, Addison, TX 75001
  • Influencer Marketing

Why choose this provider?

Champion is a public relations and digital media agency that serves clients in McKinney and nationwide. It focuses on institutions in the hospitality sector and secures coverage for them on broadcast and cable TV outlets like CNN, FOX News, and CNBC, as well as on various print and online platforms. The agency offers PR, franchise development, local store marketing, social media, and influencer partnership services for a roster of clients including Raising Cane’s, Dickey’s, FB Society, Bar Louie, Fazoli’s, and MOOYAH. Champion was founded in 2002.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.2
Google
4.2 / 5 (10)

Website
5601 Granite Pkwy, Suite 500, Plano, TX 75024
  • Crisis Management

Why choose this provider?

The Point Group is an integrated marketing firm focusing on representing startup businesses and B2B and B2C companies in and around the McKinney metro. Since 1995, its storytellers, crisis communicators, and social media professionals have been collaborating in creating public relations strategies that include managing media relations, pitching stories, monitoring coverage, writing content, and tracking online exposure. They have a combined experience of 30 years in building the brand identity of businesses across the healthcare, technology, senior lifestyle, and real estate sectors.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.6
Google
4.3 / 5 (6)
Facebook
5.0 / 5 (4)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
4.5
Responsiveness
Friendliness
Helpfulness
Detail

Website
830 N. Bishop Avenue, Dallas, TX 75208
  • Social Media Marketing

Why choose this provider?

The Cooper Smith Agency provides PR-related solutions for McKinney-based commercial real estate and construction companies. Using product placements, media coverage, and engagement with targeted audiences on social media platforms, its staff provides different avenues for clients to promote their brands, products, and services. It also works with companies in lobbying for guest appearances and promotions on magazine spreads, showhouses, and television programs. Companies and contractors that the agency has previously worked with include Presidium, Thermo-Tech, Open Mortgage, and Oaxaca Interests.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.6
Facebook
4.6 / 5 (11)
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FAQs

  • What is public relations?

    Public relations is a strategic communications discipline that has been used by government agencies, privately held companies, and nonprofit organizations since the early 20th century. Unlike marketing or advertising, PR involves managing and distributing unpaid content to inform and influence members of the public as well as employees, stakeholders, and current or prospective customers. Public relations includes a variety of specializations depending on whether communications are needed for crisis management, internal operations, social media platforms, or online publication. This profession also includes media relations, which involves interacting with journalists and mainstream media brands.

  • What is a PR firm?

    PR firms design and implement communications strategies to influence the public and enhance a client's image or reputation. There are more than 12,000 such firms in the United States, although there are significant differences in the services they offer and the types of clients they serve. Here are a few of the most common disciplines:

    • Crisis management
    • Investor relations
    • Media relations
    • Corporate communications
    • Reputation management
    • Social media
    • Speech writing
    • Event planning

  • What does a PR firm do?

    Public relations specialists are responsible for developing and distributing all types of internal and external communications, including press releases, annual reports, online content, and social media posts. PR firms work with clients to set a target or goal. Then, they reverse engineer a strategy to accomplish the desired results. These professionals craft corporate messages, manage online content, interact with social media influencers, plan marketing events, and work with media outlets to promote unpaid content. Depending on the industry and the firm's specialization, their experience may span the digital and print spaces.

  • What is public relations in marketing?

    Marketing and public relations are complementary disciplines. In the traditional corporate hierarchy, these professionals work hand in hand to develop and refine promotional campaigns, track performance metrics, and maximize the results of these activities. For example, publicists can work with journalists and media outlets to distribute marketing materials developed by the brand's creative team. In most cases, coordinated PR and marketing activities are designed to enhance each other's strengths.

  • Do I need to give my PR company a 1099?

    Probably. In most cases, U.S.-based businesses must prepare Form 1099-MISC for independent contractors, freelancers, and PR consultants who earn more than $600 per year. This document is required for income reporting and wage deductions. Businesses should consult a bookkeeper or certified public accountant for personalized tax advice, as 1099 requirements vary depending on the vendor's filing status.

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