Best Pay-Per-Click (PPC) Agencies in McAllen

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Pay-Per-Click (PPC) Agencies FAQs

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Backroad Technologies logo
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Backroad Technologies

601 North Main Street, McAllen, TX 78504
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Business Description

Backroad Technologies is a McAllen-based digital company offering paid search advertising solutions in the metro. It deploys SEO practices, which include PPC advertising, local search strategy implementation, and map search optimization. It delivers mobile ad campaigns through methods such as geo-targeting, nationwide distribution, conversion zoning, and data focus. Its team of advertising experts installs monitoring dashboards, guides clients throughout campaigns, and tracks consumer trends. In addition to PPC advertising, Backroad Technologies performs web design and chat marketing.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
Estrella Digital Media logo
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Estrella Digital Media

McAllen, TX 78501
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Business Description

Estrella Digital Media is a McAllen-based company that helps businesses in and near the area grow their brands through PPC advertising solutions. Its team takes into account clients' target audiences and goals when developing and executing PPC strategies. Its digital marketing specialists connect businesses with customers through shopping, display, and Google ads. They also provide SEO and social media marketing services. Estrella Digital Media is headed by Emmett Wells, who holds a Google Ads certification.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (5)
Facebook
5.0 / 5 (1)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
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Frequently Asked Questions

Why use PPC marketing?

PPC marketing is a flexible, potentially fast-paced option for getting the word out about products, services, events, or other offerings online. Some benefits include:

  • Rapid exposure to targeted audiences. PPC ads can launch within minutes, and website traffic can be impacted from day one.
  • Ability to tweak on the fly. Advertisers can run AB testing and change ads in real-time for improved results.
  • Ads may increase brand awareness. PPC ads put the website, company name, or product in front of users more often than other forms of online marketing.
  • Chance to hypertarget. Companies can target very specific demographics with different offers to increase engagement.

Does Google AdWords help organic search?

Some people believe paying for ads supports organic search, but this isn't typically true. The belief is that more exposure drives more clicks, which leads Google to believe a page is the right answer for a specific search. But the search engine is much smarter than that, and the best way to increase SEO is through strong optimization efforts.

How much is Google pay per click?

The cost of a click depends on several factors, including how much was bid for the keyword and the level of competition. On average, cost per click via the Google Ads network is between $1 and $2, though companies can pay much less than that for less competitive keywords. CPC for Google Search Network ads averages less than $1.

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