Buffollow Media provides budget-based solutions to the social presence needs of small businesses in Lubbock. The company delivers social media service packages that include tools and analytics setup, ad optimization, and audits. To create social media marketing plans, its strategists conduct audience segmentation and behavior analyses, assess algorithms, and identify channel opportunities. Since 2018, they have been employing a local approach to services rendered while catering to clients nationwide. Buffollow Media supports community events such as the Post Elementary Fall Festival.