Best PR Firms in Killeen

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Elizabeth Christian Public Relations

8008 Spicewood Lane, Austin, TX 78759
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  • Content Marketing

Business Description

Elizabeth Christian Public Relations serves clients in Killeen. It produces PR campaign strategies by learning about its clients' goals, formulating KPIs, and using research and polling to create a message. It also handles projects involving video production, media relations, business development, crisis communications, and legislative efforts. Its list of clients includes Las Palmas Del Sol, McGinnis Lochridge, and the International City/County Managers Association. The firm received the Austin Woman’s Way Award for Marketing/PR/Media in 2016.

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4.6 / 5 (10)

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Frequently Asked Questions

Do I need to give my PR company a 1099?

Probably. In most cases, U.S.-based businesses must prepare Form 1099-MISC for independent contractors, freelancers, and PR consultants who earn more than $600 per year. This document is required for income reporting and wage deductions. Businesses should consult a bookkeeper or certified public accountant for personalized tax advice, as 1099 requirements vary depending on the vendor's filing status.

What is public relations in marketing?

Marketing and public relations are complementary disciplines. In the traditional corporate hierarchy, these professionals work hand in hand to develop and refine promotional campaigns, track performance metrics, and maximize the results of these activities. For example, publicists can work with journalists and media outlets to distribute marketing materials developed by the brand's creative team. In most cases, coordinated PR and marketing activities are designed to enhance each other's strengths.

What does a PR firm do?

Public relations specialists are responsible for developing and distributing all types of internal and external communications, including press releases, annual reports, online content, and social media posts. PR firms work with clients to set a target or goal. Then, they reverse engineer a strategy to accomplish the desired results. These professionals craft corporate messages, manage online content, interact with social media influencers, plan marketing events, and work with media outlets to promote unpaid content. Depending on the industry and the firm's specialization, their experience may span the digital and print spaces.

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