Uplyft Creative is run by Brittany and Zack Smith, branding strategists and creative consultants offering 37 years of combined experience in areas like marketing, user experience, app development, journalism, and social media. They assist clients in creating or strengthening their branding and ensuring that they have a consistent visual identity. They also provide web design and development, as well as logo and print design services. Uplyft Creative's previous clients include Host and Artist, Four Oaks Health, and Trinity Presbyterian Church.
PO Box 100153, Fort Worth, TX 76116
Fort Worth, TX 76116
Branding is important because it helps potential and existing customers find your product or service when compared to similar products and services offered by competitors. It also helps customers identify your offerings as the better option. Hiring a professional branding agency helps you streamline the process and achieve results faster. Some specific ways branding helps a business include:
A brand lift study surveys people about advertising messages they've seen. The study asks people questions about whether they have seen advertising for a given brand and their perception of the brand and advertising message. The information revealed in these studies helps business leaders understand how well a specific marketing campaign is performing. Platforms that have brand lift study options include Nielsen, Ipsos Connect, and Survata.
Brand awareness means putting information about your company in front of as many potential customers as possible. Begin by evaluating different ways to target potential customers, such as pay-per-view ads on Google or Facebook, and focus on demographics, such as age, gender, and geographic location. A branding agency can help you select the most effective methods for targeting customers.