Best PR Firms in Amarillo


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Mary Coyne Marketing Communications logo
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Mary Coyne Marketing Communications

3807 Doris Dr, Amarillo, TX 79109
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  • Social Media Marketing
  • Influencer Marketing
  • Media Training

Business Description

Mary Coyne Marketing Communications serves customers in Amarillo by delivering public relations services. The team handles crisis communications concerns and remedies critical emergent issues such as product recalls, major regulatory changes, and HR incidents. The firm negotiates media spots on traditional and web-based platforms. It also employs personnel experienced in journalism and communications to tackle interactions with government entities and the general public. The agency works with players in the education, finance, and healthcare sectors.

SKP Creative logo
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SKP Creative

301 S. Polk, Suite 505, Amarillo, TX 79101
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  • Crisis Management

Business Description

SKP Creative serves clients in Amarillo by providing public relations solutions. The team handles crisis communications by creating and implementing strategies to respond to the general public. It manages businesses' reputations in the online sphere by playing up positive feedback and mitigating negative reviews. The crew also runs promotional drives on social media and traditional channels. SKP Creative has participated in over 2,920 campaigns and 38,762 engagements. The agency has worked with the A1 Rocket Company and Southwest Neuroscience.


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Frequently Asked Questions

Do I need to give my PR company a 1099?

Probably. In most cases, U.S.-based businesses must prepare Form 1099-MISC for independent contractors, freelancers, and PR consultants who earn more than $600 per year. This document is required for income reporting and wage deductions. Businesses should consult a bookkeeper or certified public accountant for personalized tax advice, as 1099 requirements vary depending on the vendor's filing status.

What is public relations in marketing?

Marketing and public relations are complementary disciplines. In the traditional corporate hierarchy, these professionals work hand in hand to develop and refine promotional campaigns, track performance metrics, and maximize the results of these activities. For example, publicists can work with journalists and media outlets to distribute marketing materials developed by the brand's creative team. In most cases, coordinated PR and marketing activities are designed to enhance each other's strengths.

What does a PR firm do?

Public relations specialists are responsible for developing and distributing all types of internal and external communications, including press releases, annual reports, online content, and social media posts. PR firms work with clients to set a target or goal. Then, they reverse engineer a strategy to accomplish the desired results. These professionals craft corporate messages, manage online content, interact with social media influencers, plan marketing events, and work with media outlets to promote unpaid content. Depending on the industry and the firm's specialization, their experience may span the digital and print spaces.

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