Expertise.com

2024

Last updated:

Best Pay-Per-Click (PPC) Agencies in Memphis, TN

Our Recommended Top 3

We did the research for you!

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Our goal is to connect people with the best local professionals. We scored Memphis Pay-Per-Click (PPC) Agencies on more than 25 variables across five categories, and analyzed the results to give you a hand-picked list of the best.

40Reviewed

25Curated

3Top Picks

Learn about our selection process.

Providers

featured provider = Featured Provider

8255 Macon Rd. #293, Cordova, TN 38088

Why choose this provider?

Jodie Mason M.P.A. has been serving clients across Memphis since 2018. She works with nonprofit organizations seeking to qualify for Google Ads Grants, a program that provides paid advertising opportunities. Mason researches keywords, writes text ads, and analyzes campaign performance to help organizations start, manage, and track outreach campaigns. She offers other solutions, including social media management and e-mail marketing. Mason holds a master's degree in public administration with a nonprofit management concentration. She has a background in the retail sector.

7136 Pipe Dream Cove, Southaven, MS 38671

Why choose this provider?

Towers Innovation, a digital marketing firm, caters to clients in Memphis and the surrounding areas. It helps businesses reach online visitors and convert them into customers by providing pay-per-click services, including Google and Facebook ad campaign management. Its team members also offer website development and search engine optimization services. One customer commended the company's employees for explaining to him what was missing on his website and for revamping his page, which led to an increase in traffic and sales.

8255 Macon Rd. # 293, Cordova, TN 38088

Expertise.com Rating

Why choose this provider?

Since 2021, Cliively has been working with clients throughout the Memphis area. It develops and oversees pay-per-click marketing campaigns on various platforms, including Bing, YouTube, and Google. The agency creates banner ad designs and writes landing page copy as part of its efforts to help businesses promote their brands. It also runs remarketing campaigns to target and convert individuals that have previously visited the client's website. Jodie Mason, the agency's founder, has more than six years of experience in the digital marketing field.

Compare our Top Pay-Per-Click (PPC) Agencies

NameExpertise RatingAddressPromotionsLearn more
Jodie Mason M.P.A.
8255 Macon Rd. #293, Cordova, TN 38088
Towers Innovation
7136 Pipe Dream Cove, Southaven, MS 38671
Cliively
8255 Macon Rd. # 293, Cordova, TN 38088

FAQs

  • What is PPC in marketing?

    PPC stands for pay-per-click. It's a form of online advertising where the advertiser only pays when people click on the ad. PPC ads are targeted by keywords and other factors, so they show up in search engines and on websites for people who might be interested in specific products. For example, PPC ads for makeup might show up on women's clothing sites.

  • What is a PPC agency?

    A PPC agency provides services to create, launch, and manage PPC ad campaigns. Since the best results with these ads require constant monitoring and tweaking, many businesses choose to outsource the process to experts or services that offer automation tools.

    Some common services provided by PPC agencies include:

    • Keyword research to ensure ads are properly targeted
    • Creation of PPC ad copy
    • Creation of ad bidding rule sets
    • Monitoring of ad campaigns
    • Tweaking bidding and other parameters to maximize results
  • How much do PPC agencies charge?

    The cost of PPC advertising through an agency depends on its fee schedule, including how much exposure a company wants and what it's willing to pay for that exposure. Costs can average between $500 and $5,000 a month for management fees alone. Some common fee structures include:

    • Percentage of ad spend: The client pays the PPC agency a percentage of what it spends on advertising—typically 15% to 30%. This structure tends to be better for smaller accounts.
    • Management fee: The client pays a flat management fee on top of advertising costs. Good for companies running the same type of campaigns monthly.
    • Management fee plus a percentage of ad spend:  A good option for larger clients with many administrative requirements.
  • What is a PPC marketing campaign?

    A PPC marketing campaign is a group of ads meant to drive specific results. A company might launch an ad campaign to draw attention to a new product, for example, with ads leading to various types of landing pages for the product. Another option is a government agency paying for ads to inform people about health insurance options or requirements for new housing programs.

  • Is AdWords the same as PPC?

    No, Google Ads or AdWords is not the same thing as PPC. PPC is an overarching term for any pay-per-click advertising campaign. Google Ads or AdWords is a type of PPC offering.

    When someone pays for ads through this network, the PPC ads are placed on pages within Google's ad network. That can include search ads, which are text ads or sponsored links that appear at the top or side of search results on Google, Bing, or Yahoo. It can also include PPC display ads, which show up on websites within the Google ad network. According to Google, its network covers 90% of the internet.

  • What does CPC mean?

    CPC stands for cost per click. This is how much an advertiser pays every time an ad is clicked. It helps determine the total cost of a campaign, but advertisers can also set a budget. For example, if the budget is $100 and the average cost per click is 25 cents, the campaign supports 400 clicks.