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Best PR Firms in Knoxville

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Ackermann Marketing & PR logo
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Ackermann Marketing & PR

1111 N Northshore Dr Ste N400, Knoxville, TN 37919
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Business Description

Ackermann Marketing & PR is a PR firm in Knoxville specializing in healthcare companies, but it serves all kinds of businesses. This firm offers comprehensive consultation services for all manner of public relations needs, devising strategic approaches to messaging while offering both media relations and media training services. It offers thought leadership services to help clients bolster their brands' reputations, and it can protect these reputations by performing crisis communications when integrity is threatened. Ackermann Marketing & PR also does strategic networking and event promotions.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.3
Facebook
5.0 / 5 (3)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
4.0
Responsiveness
Friendliness
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Detail
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Cathey Communications logo
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Cathey Communications

Knoxville, TN 37919
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Business Description

Cathey Communications is a PR and brand building company in Knoxville, serving local and regional businesses. It gives voice to cloud computing visionaries by leveraging enlightened ideas through PR, AR, research, digital, content, and events. The firm helps innovators in cloud infrastructure and developer tooling build and tell stories that move the needle, enhancing lead generation and promoting brand awareness. It serves clients leveraging both open source and proprietary IP models targeting managed services providers and enterprises. Cathey Communications only serves a handful of clients at a time to ensure full attention is given to each client.

Smarter Searches logo
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Smarter Searches

120 Suburban Rd Ste 206, Knoxville, TN 37923
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Business Description

Smarter Searches handles PR services in Knoxville. The group aims to increase companies' online visibility and resulting sales via effective public relations services that cover strategic planning, reputation management, crisis communication, press releases, event planning, and media advisors. The team also offers branding, social media, website design, SEO and PPC, video marketing, email and inbound marketing, and international marketing as well, and potential clients can view a portfolio of past work on Smarter Searches' site. The CEO was named Young Entrepreneur of the Year at the Pinnacle Awards in 2016 and 2017 and a Top 20 Digital Strategist of 2015 by the Online Marketing Institute.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (7)
Facebook
5.0 / 5 (4)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
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Frequently Asked Questions

What is public relations?

Public relations is a strategic communications discipline that has been used by government agencies, privately held companies, and nonprofit organizations since the early 20th century. Unlike marketing or advertising, PR involves managing and distributing unpaid content to inform and influence members of the public as well as employees, stakeholders, and current or prospective customers. Public relations includes a variety of specializations depending on whether communications are needed for crisis management, internal operations, social media platforms, or online publication. This profession also includes media relations, which involves interacting with journalists and mainstream media brands.

What is a PR firm?

PR firms design and implement communications strategies to influence the public and enhance a client's image or reputation. There are more than 12,000 such firms in the United States, although there are significant differences in the services they offer and the types of clients they serve. Here are a few of the most common disciplines:

  • Crisis management
  • Investor relations
  • Media relations
  • Corporate communications
  • Reputation management
  • Social media
  • Speech writing
  • Event planning

What does a PR firm do?

Public relations specialists are responsible for developing and distributing all types of internal and external communications, including press releases, annual reports, online content, and social media posts. PR firms work with clients to set a target or goal. Then, they reverse engineer a strategy to accomplish the desired results. These professionals craft corporate messages, manage online content, interact with social media influencers, plan marketing events, and work with media outlets to promote unpaid content. Depending on the industry and the firm's specialization, their experience may span the digital and print spaces.

What is public relations in marketing?

Marketing and public relations are complementary disciplines. In the traditional corporate hierarchy, these professionals work hand in hand to develop and refine promotional campaigns, track performance metrics, and maximize the results of these activities. For example, publicists can work with journalists and media outlets to distribute marketing materials developed by the brand's creative team. In most cases, coordinated PR and marketing activities are designed to enhance each other's strengths.

Do I need to give my PR company a 1099?

Probably. In most cases, U.S.-based businesses must prepare Form 1099-MISC for independent contractors, freelancers, and PR consultants who earn more than $600 per year. This document is required for income reporting and wage deductions. Businesses should consult a bookkeeper or certified public accountant for personalized tax advice, as 1099 requirements vary depending on the vendor's filing status.

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