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Best Pay-Per-Click (PPC) Agencies in Cranston

2023

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Pay-Per-Click (PPC) Agencies FAQs 〉

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Website
PO Box 665, West Warwick, RI 02893

Why choose this provider?

RGS Marketing has been serving clients in the Cranston metro and the surrounding areas since 2007. It provides businesses with pay-per-click advertising services, which include creating landing pages and implementing campaign strategies. It also offers search engine optimization services to help clients drive more traffic to their websites. In addition, it performs content marketing and creates social media posts, blogs, infographics, interviews, and case studies. The company's team has more than 25 years of combined experience in the industry.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (4)

Website
10 Newman Ave #16263, East Providence, RI 02916

Why choose this provider?

Sidewalk Branding is a full-service digital marketing, SEO, and advertising agency that has been addressing the needs of clients in Cranston since 1997. It customizes pay-per-click marketing campaigns, which involve running paid ads on Google and Microsoft. It also accepts outsourcing requests, such as analytics and tracking setup and optimization, citation building and management, keyword research, reputation monitoring and branded reporting, technical website SEO, and local and website visibility audits. Sidewalk Branding's partner agencies include BrightLocal, Bigcommerce, SEMrush, Squarespace Circle, Shopify, and Wix.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.3
Google
4.3 / 5 (6)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Website
875 Centerville Road Building 3, Warwick, RI 02886

Why choose this provider?

Brave River Solutions helps small and large businesses in Cranston with their digital transformation needs. It manages pay-per-click campaigns to help business owners connect with the right audience. It offers a variety of digital marketing solutions, including search engine optimization, email marketing, content development, and social media marketing. The company also provides managed IT and consulting services. Brave River Solutions aims to maintain its standing as a dependable business partner by delivering results and practicing transparency and consistent communication.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.6
Facebook
4.7 / 5 (10)
Google
4.4 / 5 (7)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
3.8
Responsiveness
Friendliness
Helpfulness
Detail
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Frequently Asked Questions

  • What is PPC in marketing?

    PPC stands for pay-per-click. It's a form of online advertising where the advertiser only pays when people click on the ad. PPC ads are targeted by keywords and other factors, so they show up in search engines and on websites for people who might be interested in specific products. For example, PPC ads for makeup might show up on women's clothing sites.

  • What is a PPC agency?

    A PPC agency provides services to create, launch, and manage PPC ad campaigns. Since the best results with these ads require constant monitoring and tweaking, many businesses choose to outsource the process to experts or services that offer automation tools.

    Some common services provided by PPC agencies include:

    • Keyword research to ensure ads are properly targeted
    • Creation of PPC ad copy
    • Creation of ad bidding rule sets
    • Monitoring of ad campaigns
    • Tweaking bidding and other parameters to maximize results

  • How much do PPC agencies charge?

    The cost of PPC advertising through an agency depends on its fee schedule, including how much exposure a company wants and what it's willing to pay for that exposure. Costs can average between $500 and $5,000 a month for management fees alone. Some common fee structures include:

    • Percentage of ad spend: The client pays the PPC agency a percentage of what it spends on advertising—typically 15% to 30%. This structure tends to be better for smaller accounts.
    • Management fee: The client pays a flat management fee on top of advertising costs. Good for companies running the same type of campaigns monthly.
    • Management fee plus a percentage of ad spend:  A good option for larger clients with many administrative requirements.

  • What is a PPC marketing campaign?

    A PPC marketing campaign is a group of ads meant to drive specific results. A company might launch an ad campaign to draw attention to a new product, for example, with ads leading to various types of landing pages for the product. Another option is a government agency paying for ads to inform people about health insurance options or requirements for new housing programs.

  • Is AdWords the same as PPC?

    No, Google Ads or AdWords is not the same thing as PPC. PPC is an overarching term for any pay-per-click advertising campaign. Google Ads or AdWords is a type of PPC offering.

    When someone pays for ads through this network, the PPC ads are placed on pages within Google's ad network. That can include search ads, which are text ads or sponsored links that appear at the top or side of search results on Google, Bing, or Yahoo. It can also include PPC display ads, which show up on websites within the Google ad network. According to Google, its network covers 90% of the internet.

  • What does CPC mean?

    CPC stands for cost per click. This is how much an advertiser pays every time an ad is clicked. It helps determine the total cost of a campaign, but advertisers can also set a budget. For example, if the budget is $100 and the average cost per click is 25 cents, the campaign supports 400 clicks.