Expertise.com

Best Social Media Marketing Agencies in Scranton

2024

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Providers

Last updated:

Website
709 West Grove Street, Clarks Summit, PA 18411

Why choose this provider?

VIDAWORKS serves clients in Scranton and nationwide. This full-service creative agency offers a vast range of marketing and branding services. It provides strategic social media campaigns, helping businesses in increasing leads and in improving brand awareness. It also offers SEO, web design and development, graphic design, and identity and branding programs for both digital and traditional platforms. The agency has been in business for more than two decades. In 2021, it received the American Advertising Federation Best Of Show Winner award.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (5)

Website
329 Miller Rd, Dalton, PA 18414

Why choose this provider?

Evolve Local Marketing is an internet advertising agency that offers solutions to corporations in Scranton. The business provides digital marketing services such as content production, reports and analysis, distribution and promotion, and social media marketing. In addition, its team offers logo and web design, email marketing, and local SEO. PPC management, as well as 3D modeling and animation, are additional options. Among the clients served by the company are Leo Vergnetti and Happiness Think Tank.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.5
Yelp
4.4 / 5 (28)
Google
5.0 / 5 (8)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Website
201 Lackawanna Ave Suite 225, Scranton, PA 18503

Why choose this provider?

ThriveByWeb is a Scranton-based marketing firm that works with real estate clients such as wholesalers, investors, real estate agents, and property managers. It creates accounts on social media platforms such as Facebook, Twitter, Instagram, LinkedIn, YouTube, and Google My Business. It also creates and optimizes websites and offers social media optimization services. It also creates social graphics, logos, business cards, and signage. ThriveByWeb's design and internet marketing experts have over two decades of industry experience.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (26)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Website
Scranton, PA

Why choose this provider?

Headway Digital Marketing offers its services to small clients in Scranton looking to grow their businesses. Its social media marketing strategy involves assisting clients in finding customers and sending targeted ads to them before competitors. The team works on producing brand content, designing brand identity, creating and updating websites. Its short-term and long-term media strategy planning techniques also include market penetration and competition audit. Some of Headway Digital Marketing's clients include NJC Enterprise, Pro Shield Exteriors, Wilkes Barre Scranton, and Upton Services.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (9)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Frequently Asked Questions

  • What is social media marketing?

    Social media marketing is the promotion of brands, products, and services that takes place on social media platforms. Social media marketing may be done through organic posts—these are the unpaid posts and content that brands make on various social platforms, just as individuals post on social platforms. It also includes paid and sponsored posts on social media sites, such as boosted Facebook posts and Instagram ads.

  • Why is social media important for business?

    One of the major ways social media is important is because it lets businesses access and engage with consumers where those consumers spend a great deal of their time. In fact, an average user spends two hours and 24 minutes per day on social media, and by 2021, an estimated three billion people will be on social media globally. With this incredible reach, it’s no wonder that businesses are eager to promote on social platforms. Benefits of social media marketing can include:

    • A low-cost way to engage organically with target audiences
    • Potential for expanded reach of a brand message if people like, share, or comment on posts
    • Ability to leverage consumer-generated content to get more exposure
    • Easily segregate marketing by demographics on various platforms
    • Extra authority for a brand online
  • How do you market on social media?

    It depends on the advertising company’s audience, brand message, and style. Some ways businesses market themselves on social media include, but aren't limited to:

    • Sharing helpful, funny, or thought-provoking content relevant to the brand that people are likely to share
    • Sharing content from others to help create an authority page people return to often
    • Asking questions and hosting polls to spark user engagement
    • Hosting contests and giveaways to drive consumer interest and promote sharing
    • Linking from social posts back to websites and other brand content

  • What is the most used social media platform?

    Facebook is the most-used social media platform in the world. As of 2020, it had more than 2.6 billion active users. In the U.S., more than 75% of active Facebook users log in daily. Behind Facebook, the next most-used social media platforms globally are YouTube and WhatsApp. In the United States, Instagram and Twitter come after Facebook and YouTube.

  • What is a social media campaign?

    A social media campaign is an organized effort to get a message to consumers about a specific brand, product, or promotion. Campaign components can include a strategy or plan, assets, such as text and image content, a publishing schedule, and follow up. The campaign typically links to other marketing assets, such as a website landing page.

  • How do you create a social media strategy?

    A social media strategy keeps a brand on target as it works through various campaigns. Steps to creating a strategy typically include:

    • Identifying the audience and which social platforms are best for connecting with those consumers
    • Defining the goals, including what action the business wants consumers to take
    • Brainstorming and creating various content
    • Scheduling content for appropriate posting times—brands may need to test days and times to see which ones support the highest engagement and conversion rates
    • Following through with the social media posting calendar
  • How do you plan content for social media?

    Typically, brands start with overall categories and topics. They decide how many posts need to be posted per day or week and divide those up among the categories. Specific posts are created to match those needs and are scheduled in social media publishing tools, such as Hootsuite, to automate much of the process.

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