Expertise.com

2024

Last updated:

Best Pay-Per-Click (PPC) Agencies in Reading

Our Recommended Top 5

We did the research for you!

  • Licensing
  • User Reviews
  • Mystery Shopping Calls

Our goal is to connect people with the best local professionals. We scored Reading Pay-Per-Click (PPC) Agencies on more than 25 variables across five categories, and analyzed the results to give you a hand-picked list of the best.

9Reviewed

7Curated

5Top Picks

Learn about our selection process.

Providers

featured provider = Featured Provider

Website
256 W Main Street, Leola, PA 17540

Why choose this provider?

Oostas Marketing & Design handles PPC campaign projects for clients in and around Reading. All of its three PPC packages include keyword research, Google Ads account optimization, A/B testing, and monthly trackable reporting. These campaigns are suitable for businesses that need a seasonal boost in traffic, like when conducting a promotional sale. PPC ads also work hand-in-hand with SEO efforts for consistent web traffic. The company's namesake comes from the Turkish word "Usta," meaning "master craftsman."

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (64)
Facebook
5.0 / 5 (3)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Website
4272 Morgantown Rd., Mohnton, PA 19540

Why choose this provider?

Amskape is a digital marketing and software development company that works with business owners in Reading. It manages PPC ads for platforms like Google, Facebook, and Bing. In addition, it performs A/B split testing to determine the landing page version that generates the most ROI. Social media marketing, web design and development, and audio and video streaming are the company's other services. It also builds custom mobile, web, and desktop apps. Amskape has been operating since 1999.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.0
Facebook
3.8 / 5 (6)
Google
5.0 / 5 (1)

Website
626 North Charlotte Street 2nd Floor, Lancaster, PA 17603

Why choose this provider?

Tower Marketing serves the online ranking needs of Reading metro residents and its neighboring communities. It offers PPC management and digital marketing solutions including web design, search engine optimization, social media marketing, content marketing, and UX design. The company understands the importance of analyzing and addressing a business' marketing challenges. By working on projects internally and collaborating while also utilizing their individual capabilities, the full-service company's team of experienced specialists aims to offer long-term, custom services.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (12)
Facebook
5.0 / 5 (5)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Website
24 Veterans Square, Media, PA 19063

Why choose this provider?

Results Repeat is a WBENC-certified digital marketing agency in Reading, serving business owners and marketing directors for more than eight years. It manages pay-per-click advertising campaigns on channels such as Google, Bing, Yahoo, Amazon, Facebook, and Instagram. Its team targets customers through search, video, social media, or display advertising, as well as delivers monthly dashboard-style reports. Results Repeat is a Google Partner. The agency has received recognition from the US Agency Awards, Inc. 5000, Philadelphia Business Journal, and Philadelphia100 Forum.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.2
Google
5.0 / 5 (5)

Website
416 Blair Avenue, Reading, PA 19601

Why choose this provider?

DaBrian Marketing works with businesses in Reading. It helps clients improve brand awareness and leads through PPC ads. It provides PPC management plans to meet their specific requirements. Some of them include landing page creation, ad campaign copywriting, keyword research, and remarketing. Its team also conducts PPC audits, which cover word count, account structure, and ad relevance. DaBrian Marketing, which is a HubSpot agency, is headed by Daniel B. Laws Jr. He is a Forbes Agency Council member and Digital Analytics Association Philadelphia Chapter co-chair.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.1
Facebook
4.4 / 5 (7)
Yelp
3.0 / 5 (2)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

FAQs

  • What is PPC in marketing?

    PPC stands for pay-per-click. It's a form of online advertising where the advertiser only pays when people click on the ad. PPC ads are targeted by keywords and other factors, so they show up in search engines and on websites for people who might be interested in specific products. For example, PPC ads for makeup might show up on women's clothing sites.

  • What is a PPC agency?

    A PPC agency provides services to create, launch, and manage PPC ad campaigns. Since the best results with these ads require constant monitoring and tweaking, many businesses choose to outsource the process to experts or services that offer automation tools.

    Some common services provided by PPC agencies include:

    • Keyword research to ensure ads are properly targeted
    • Creation of PPC ad copy
    • Creation of ad bidding rule sets
    • Monitoring of ad campaigns
    • Tweaking bidding and other parameters to maximize results
  • How much do PPC agencies charge?

    The cost of PPC advertising through an agency depends on its fee schedule, including how much exposure a company wants and what it's willing to pay for that exposure. Costs can average between $500 and $5,000 a month for management fees alone. Some common fee structures include:

    • Percentage of ad spend: The client pays the PPC agency a percentage of what it spends on advertising—typically 15% to 30%. This structure tends to be better for smaller accounts.
    • Management fee: The client pays a flat management fee on top of advertising costs. Good for companies running the same type of campaigns monthly.
    • Management fee plus a percentage of ad spend:  A good option for larger clients with many administrative requirements.
  • What is a PPC marketing campaign?

    A PPC marketing campaign is a group of ads meant to drive specific results. A company might launch an ad campaign to draw attention to a new product, for example, with ads leading to various types of landing pages for the product. Another option is a government agency paying for ads to inform people about health insurance options or requirements for new housing programs.

  • Is AdWords the same as PPC?

    No, Google Ads or AdWords is not the same thing as PPC. PPC is an overarching term for any pay-per-click advertising campaign. Google Ads or AdWords is a type of PPC offering.

    When someone pays for ads through this network, the PPC ads are placed on pages within Google's ad network. That can include search ads, which are text ads or sponsored links that appear at the top or side of search results on Google, Bing, or Yahoo. It can also include PPC display ads, which show up on websites within the Google ad network. According to Google, its network covers 90% of the internet.

  • What does CPC mean?

    CPC stands for cost per click. This is how much an advertiser pays every time an ad is clicked. It helps determine the total cost of a campaign, but advertisers can also set a budget. For example, if the budget is $100 and the average cost per click is 25 cents, the campaign supports 400 clicks.