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Best Pay-Per-Click (PPC) Agencies in Allentown

2024

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Providers

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Website
60 Commerce Drive, Reading, PA 19610

Why choose this provider?

Power Marketing International LLC caters to enterprises in Allentown. It creates search engine ads supported by analytical data to increase website traffic, convert visitors to leads, and improve ROI on marketing expenses. It also provides a variety of internet marketing services, like SEO and branding, as well as content, email, and social media marketing. The company was founded in 2011 by Alan Robezolli, an industry veteran who previously served as Elite Sportswear's executive vice president of marketing and international sales.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (23)
Facebook
5.0 / 5 (9)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
3.8
Responsiveness
Friendliness
Helpfulness
Detail
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Website
671 Second Street Pike, Southampton, PA 18966

Why choose this provider?

MY SEO GURU is a digital advertising agency that has been serving small and medium-sized businesses in Allentown and the surrounding areas since 2012. It provides pay-per-click advertising solutions, which include social media advertising and search engine marketing through platforms such as Google, Yahoo, and Bing. Its process includes keyword research and selection, ad creation, and landing page development. MY SEO GURU has served more than 100 clients, with a focus on attorneys, law firms, and dental clinics.

Website
617 Linnet Road, Norristown, PA 19403

Why choose this provider?

Dash PPC offers various marketing solutions to companies in Allentown. The team handles PPC ad campaigns for small and medium-sized business establishments and optimizes promotional activities to raise targeted traffic. The process includes keyword and audience research and ongoing maintenance to adjust advertising activities to improve performance. Dash PPC also provides social media consulting services and counsels clients on how to reach intended demographics with Facebook Ads and glean email addresses for use in subsequent marketing efforts.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (1)

Website
P.O. Box 695, Fogelsville, PA 18051

Why choose this provider?

Verdient Marketing assists entrepreneurs, professionals, and corporations in Allentown to increase their online visibility, customer base, and revenues. Its services include pay-per-click marketing, lead generation, online reputation management, SEO, website creation, and YouTube channel optimization consultation with extensive market research and competition analysis reports. Verdient Marketing also helps schools, hospitals, and other organizations that need a strong online presence and wants to reach their target market and audience. Its campaigns are equipped with a reporting dashboard to find and manage data.

Website
4949 Liberty Lane, Ste 350, Allentown, PA 18106

Why choose this provider?

SearchworxX is a digital marketing agency that caters to individuals and businesses in the Allentown metro. It offers data-driven pay-per-click services to help businesses connect with their target audience, drive conversions, and leverage search engines to obtain results faster. In addition, the company performs social ads, content marketing, email marketing, programmatic media, and SEO services. SearchworxX has previously completed projects for a wide variety of clients, such as DeSales University, Luzern Laboratories, Beautiful Linens, and Da Vinci Science Center.

Website
301 Broadway, Suite 200, Bethlehem, PA 18015

Why choose this provider?

FunnelKake is a digital marketing agency that helps small and medium-sized firms in Allentown increase sales through pay-per-click advertising. It takes a different approach to PPC, taking clients as partners and using PPC as part of a holistic approach to online marketing with one simple goal—increase sales. It also handles SEO, content strategy, and social media and email marketing. Jon Zack, who developed one of the first online shopping platforms in 1994, started FunnelKake in the early 2000s.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.8
Google
4.8 / 5 (6)
Yelp
5.0 / 5 (1)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Website
5489 Scholar Circle, Coopersburg, PA 18036

Why choose this provider?

Hagens Marketing caters to the digital needs of established businesses and startup enterprises in and around Allentown. The firm helps clients increase their return on investment and reach their target buyers by creating and implementing pay-per-click (PPC) campaigns on a variety of platforms, such as Facebook, Infolinks, Google, AdBrite, and Bing. It has built PPC advertisements across business sectors, like insurance agencies, e-commerce stores, and law firms. Hagens Marketing also handles a range of digital solutions, from content creation to search engine optimization.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (8)

Website
Chester Springs, PA 19425

Why choose this provider?

Customer Journey Pros is a Google Ads management and web design specialist serving businesses in Allentown and the surrounding areas. It helps clients improve their brands' online visibility and engage with target audiences through paid ads. Google Ads campaigns are managed in-house. The process involves writing ad copy, conducting keyword research, testing ads, and providing monthly reports. Customer Journey Pros is Google Analytics Certified and Google My Business Certified. It also holds a Google Ads certification.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (17)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Website
3477 Corporate Parkway Suite 100, Center Valley, PA 18034

Why choose this provider?

A&E Cyber Publishers takes on PPC tasks for clients based in Allentown. The team places paid ads online to raise search engine visibility and complement SEO and SEM campaigns. It posts promotional drives over social media networks and designs company websites, the latter with e-commerce facilities. The agency has been building web pages for over 20 years and designing marketing materials for 25. Some of its past clients include Brothers Marquart Painting & Remodeling, Puleo International, and Bethlehem Landscaping.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (24)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Frequently Asked Questions

  • What is PPC in marketing?

    PPC stands for pay-per-click. It's a form of online advertising where the advertiser only pays when people click on the ad. PPC ads are targeted by keywords and other factors, so they show up in search engines and on websites for people who might be interested in specific products. For example, PPC ads for makeup might show up on women's clothing sites.

  • What is a PPC agency?

    A PPC agency provides services to create, launch, and manage PPC ad campaigns. Since the best results with these ads require constant monitoring and tweaking, many businesses choose to outsource the process to experts or services that offer automation tools.

    Some common services provided by PPC agencies include:

    • Keyword research to ensure ads are properly targeted
    • Creation of PPC ad copy
    • Creation of ad bidding rule sets
    • Monitoring of ad campaigns
    • Tweaking bidding and other parameters to maximize results
  • How much do PPC agencies charge?

    The cost of PPC advertising through an agency depends on its fee schedule, including how much exposure a company wants and what it's willing to pay for that exposure. Costs can average between $500 and $5,000 a month for management fees alone. Some common fee structures include:

    • Percentage of ad spend: The client pays the PPC agency a percentage of what it spends on advertising—typically 15% to 30%. This structure tends to be better for smaller accounts.
    • Management fee: The client pays a flat management fee on top of advertising costs. Good for companies running the same type of campaigns monthly.
    • Management fee plus a percentage of ad spend:  A good option for larger clients with many administrative requirements.
  • What is a PPC marketing campaign?

    A PPC marketing campaign is a group of ads meant to drive specific results. A company might launch an ad campaign to draw attention to a new product, for example, with ads leading to various types of landing pages for the product. Another option is a government agency paying for ads to inform people about health insurance options or requirements for new housing programs.

  • Is AdWords the same as PPC?

    No, Google Ads or AdWords is not the same thing as PPC. PPC is an overarching term for any pay-per-click advertising campaign. Google Ads or AdWords is a type of PPC offering.

    When someone pays for ads through this network, the PPC ads are placed on pages within Google's ad network. That can include search ads, which are text ads or sponsored links that appear at the top or side of search results on Google, Bing, or Yahoo. It can also include PPC display ads, which show up on websites within the Google ad network. According to Google, its network covers 90% of the internet.

  • What does CPC mean?

    CPC stands for cost per click. This is how much an advertiser pays every time an ad is clicked. It helps determine the total cost of a campaign, but advertisers can also set a budget. For example, if the budget is $100 and the average cost per click is 25 cents, the campaign supports 400 clicks.