CFM Advocates is a Salem-based agency that has been serving nonprofit, corporate, and public clients since 1990. Its team develops communications plans for clients facing crises that put their reputations at risk. The PR professionals have counseled doctors, executives, and universities. They also generate media coverage through social media content and press statements, craft public affairs strategies, and provide media training. CFM Advocates was co-founded by Gary Conkling, a Silver Anvil recipient and former reporter and newspaper editor.