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Best PR Firms in Eugene

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Adlib logo
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Adlib

1600 Valley River Dr Ste 100, Eugene, OR 97401
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Business Description

Adlib is a full-service advertising agency that provides public relations services to businesses of all sizes. It provides media analysis services that empower clients to release their best brand stories and content, and it handles the placement arrangements so that content can be distributed via earned media outlets. Adlib also offers video production services and has particular experience with producing videos for internal PR purposes as related to communications between clients and their employees in the form of training videos, official communications, and promotional materials.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (2)
Facebook
5.0 / 5 (2)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
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Cawood logo
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Cawood

1200 High St Ste 200, Eugene, OR 97401
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Business Description

Cawood serves and partners with small and midsize businesses as well as larger corporations, providing complete public representations services. It plans and executes communications strategies, advances client interests and branding efforts, and facilitates and improves upon relationships with media organizations, target audiences, and employees. Cawood is most experienced with traditional media outlets. It regularly helps clients to secure local and national placements in newspapers and magazines and on radio stations and television broadcasts.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.6
Facebook
5.0 / 5 (1)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
4.0
Responsiveness
Friendliness
Helpfulness
Detail
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Funk/Levis logo
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Funk/Levis

931 Oak St, Eugene, OR 97401
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Business Description

Funk/Levis is a PR firm doing business with clients in the Eugene metro area. It serves many types of clients including businesses and organizations involved in finance, higher education, healthcare, government, and miscellaneous nonprofit efforts. This firm manages communications of all kind, including in crises and for internal matters. Its strategies are informed by competitor and market research projects that help it to select the best messages for community outreach and media relations campaigns. Funk/Levis offers media training services too.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Facebook
4.5 / 5 (2)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
Public Relations Services logo
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Public Relations Services

PO Box 5602, Eugene, OR 97405
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Business Description

Public Relations Services is a PR firm in Eugene offering extensive media relations services. It helps clients to select the best stories to represent their brands and acts as a liaison between them and news reporters as well as the outlets reporters serve. This firm also helps clients to make the most of their media opportunities by training them for interviews, speeches, and other appearances. Public Relations Services frequently manages complete PR campaigns and consults clients at each phase to ensure that their core needs are met.

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
4.0
Responsiveness
Friendliness
Helpfulness
Detail
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Frequently Asked Questions

What is public relations?

Public relations is a strategic communications discipline that has been used by government agencies, privately held companies, and nonprofit organizations since the early 20th century. Unlike marketing or advertising, PR involves managing and distributing unpaid content to inform and influence members of the public as well as employees, stakeholders, and current or prospective customers. Public relations includes a variety of specializations depending on whether communications are needed for crisis management, internal operations, social media platforms, or online publication. This profession also includes media relations, which involves interacting with journalists and mainstream media brands.

What is a PR firm?

PR firms design and implement communications strategies to influence the public and enhance a client's image or reputation. There are more than 12,000 such firms in the United States, although there are significant differences in the services they offer and the types of clients they serve. Here are a few of the most common disciplines:

  • Crisis management
  • Investor relations
  • Media relations
  • Corporate communications
  • Reputation management
  • Social media
  • Speech writing
  • Event planning

What does a PR firm do?

Public relations specialists are responsible for developing and distributing all types of internal and external communications, including press releases, annual reports, online content, and social media posts. PR firms work with clients to set a target or goal. Then, they reverse engineer a strategy to accomplish the desired results. These professionals craft corporate messages, manage online content, interact with social media influencers, plan marketing events, and work with media outlets to promote unpaid content. Depending on the industry and the firm's specialization, their experience may span the digital and print spaces.

What is public relations in marketing?

Marketing and public relations are complementary disciplines. In the traditional corporate hierarchy, these professionals work hand in hand to develop and refine promotional campaigns, track performance metrics, and maximize the results of these activities. For example, publicists can work with journalists and media outlets to distribute marketing materials developed by the brand's creative team. In most cases, coordinated PR and marketing activities are designed to enhance each other's strengths.

Do I need to give my PR company a 1099?

Probably. In most cases, U.S.-based businesses must prepare Form 1099-MISC for independent contractors, freelancers, and PR consultants who earn more than $600 per year. This document is required for income reporting and wage deductions. Businesses should consult a bookkeeper or certified public accountant for personalized tax advice, as 1099 requirements vary depending on the vendor's filing status.

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