Expertise.com
2024

Last updated:

Best Social Media Marketing Agencies in Rochester

Our Recommended Top 8

We did the research for you!

  • Licensing
  • User Reviews
  • Mystery Shopping Calls

Our goal is to connect people with the best local professionals. We scored Rochester Social Media Marketing Agencies on more than 25 variables across five categories, and analyzed the results to give you a hand-picked list of the best.

40

Reviewed

27

Curated

8

Top Picks

Learn about our selection process.

Providers

featured provider = Featured Provider

Website
2509 Browncroft Blvd, Rochester, NY 14625

Why choose this provider?

DNA Digital Marketing is located in Rochester and provides management services for social media profiles and marketing campaigns. Experienced with a swath of social platforms, this company use strategic communication methods to build brand awareness for its clients' businesses. It creates original content for use in posts, paid advertisements, and other purposes. It also curates content to ensure that it matches the brand's identity and contributes to overall marketing objectives. DNA Digital Marketing supplements its social media marketing services with web development, video production, and SEO skills. Marketing automation services are also available.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.5
Google
4.4 / 5 (7)
Yelp
5.0 / 5 (2)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Website
1661 Empire Blvd, Webster, NY 14580

Why choose this provider?

CMS Max is located in Webster and serves the Rochester metro area, handling everything from social media marketing efforts to page rank techniques. The company marketing team assists clients with optimizing profile pages and keeping brands visible across multiple platforms. CMS Max specializes in developing unique social media pages and original posts that engage visitors and encourage sharing. It has worked on marketing campaigns, websites, and apps for businesses in the health and wellness, transportation, and education industries.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Facebook
5.0 / 5 (1)
Yelp
5.0 / 5 (1)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
3.5
Responsiveness
Friendliness
Helpfulness
Detail

Website
1595 Moseley Rd, Victor, NY 14564

Why choose this provider?

Dixon Schwabl is a Victor-based full-service marketing agency managing social marketing campaigns for clients throughout the Rochester metro area. This agency pairs content creation skills with strategic marketing expertise to operate social media campaigns that isolate potential customers and deliver original content that resonates with them. Dixon Schwabl also manages the day-to-day demands of operating social profiles and makes scheduled posts to keep its clients' businesses engaged with audiences. General advertising, market research, and media production services are available too.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.0
Yelp
4.0 / 5 (1)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
2.5
Responsiveness
Friendliness
Helpfulness
––
Detail
––

Website
195 Saint Paul St Ste 100, Rochester, NY 14604

Why choose this provider?

Scriptable Solutions is a web design and SEO company providing social media marketing services to clients in the Rochester metro area. It uses self-reportedly aggressive methods of marketing on social platforms, working to spread brand awareness and engage with its clients' ideal audiences. Scriptable Solutions is also skilled at combining social marketing campaigns with SEO efforts to increase lead generation by raising the search rankings of its clients' social profiles. Comprehensive design and marketing services are also available.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (62)
Facebook
5.0 / 5 (9)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
3.8
Responsiveness
Friendliness
Helpfulness
Detail
––

Website
1 S Clinton Ave, Rochester, NY 14604

Why choose this provider?

Brandmint is a creative design and marketing company doing business in the Rochester metro area. The company handles social media marketing efforts for businesses by combining paid methods with organic ones. Brandmint provides content creation services, designing PPC ads that it distributes to raise awareness of its clients' brands. One of its organic methods is on-page SEO for social profiles. Brandmint also uses social media for re-targeting and conversion campaigns. Photo and video production services are offered as well.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.9
Facebook
4.9 / 5 (18)

Website
620 Park Ave # 256, Rochester, NY 14607

Why choose this provider?

GRIM Digital Media is a Rochester-based marketing firm that has been in business since 2012. Founder Gene Smith has more than 20 years of experience working on social media marketing projects for Walmart, Kodak, and Fuji Films. The agency also works with clients in the medical and legal industries. Additional services include branding, podcast production, public awareness campaigns, graphic design, local SEO, web design, video production, content marketing, and PPC.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
3.8
Google
5.0 / 5 (3)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Website
11 N Goodman St Ste 22, Rochester, NY 14607

Why choose this provider?

Vertical Insite is a marketing firm that was founded in 1997. It provides businesses in the Rochester area with online strategy planning and social media marketing services. The analysts test and measure marketing efforts to build an environment of accountability. Vertical Insite provides multi-directional marketing to IT companies, real estate firms, transportation services, manufacturers, and dentists. The agency also handles print and graphic design services. Additional capabilities include branding and web development.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (6)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Website
1 S Clinton Ave Ste 400, Rochester, NY 14604

Why choose this provider?

Partners and Napier is a Rochester-based multidisciplinary creative marketing agency that manages social media campaigns for businesses. It provides social strategy services to help clients navigate their business' approach to online presence. The agency manages profiles as well as communities of interconnected audiences. Partners and Napier also creates content for use in posts and paid ads and manages related PPC campaigns on social networks. Its social analytics and reporting services provide clients with insights into the agency's methods and the results of ongoing marketing efforts.

Frequently Asked Questions

  • What is social media marketing?

    Social media marketing is the promotion of brands, products, and services that takes place on social media platforms. Social media marketing may be done through organic posts—these are the unpaid posts and content that brands make on various social platforms, just as individuals post on social platforms. It also includes paid and sponsored posts on social media sites, such as boosted Facebook posts and Instagram ads.

  • Why is social media important for business?

    One of the major ways social media is important is because it lets businesses access and engage with consumers where those consumers spend a great deal of their time. In fact, an average user spends two hours and 24 minutes per day on social media, and by 2021, an estimated three billion people will be on social media globally. With this incredible reach, it’s no wonder that businesses are eager to promote on social platforms. Benefits of social media marketing can include:

    • A low-cost way to engage organically with target audiences
    • Potential for expanded reach of a brand message if people like, share, or comment on posts
    • Ability to leverage consumer-generated content to get more exposure
    • Easily segregate marketing by demographics on various platforms
    • Extra authority for a brand online
  • How do you market on social media?

    It depends on the advertising company’s audience, brand message, and style. Some ways businesses market themselves on social media include, but aren't limited to:

    • Sharing helpful, funny, or thought-provoking content relevant to the brand that people are likely to share
    • Sharing content from others to help create an authority page people return to often
    • Asking questions and hosting polls to spark user engagement
    • Hosting contests and giveaways to drive consumer interest and promote sharing
    • Linking from social posts back to websites and other brand content

  • What is the most used social media platform?

    Facebook is the most-used social media platform in the world. As of 2020, it had more than 2.6 billion active users. In the U.S., more than 75% of active Facebook users log in daily. Behind Facebook, the next most-used social media platforms globally are YouTube and WhatsApp. In the United States, Instagram and Twitter come after Facebook and YouTube.

  • What is a social media campaign?

    A social media campaign is an organized effort to get a message to consumers about a specific brand, product, or promotion. Campaign components can include a strategy or plan, assets, such as text and image content, a publishing schedule, and follow up. The campaign typically links to other marketing assets, such as a website landing page.

  • How do you create a social media strategy?

    A social media strategy keeps a brand on target as it works through various campaigns. Steps to creating a strategy typically include:

    • Identifying the audience and which social platforms are best for connecting with those consumers
    • Defining the goals, including what action the business wants consumers to take
    • Brainstorming and creating various content
    • Scheduling content for appropriate posting times—brands may need to test days and times to see which ones support the highest engagement and conversion rates
    • Following through with the social media posting calendar
  • How do you plan content for social media?

    Typically, brands start with overall categories and topics. They decide how many posts need to be posted per day or week and divide those up among the categories. Specific posts are created to match those needs and are scheduled in social media publishing tools, such as Hootsuite, to automate much of the process.

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