Expertise.com

2024

Last updated:

Best Social Media Marketing Agencies in Albany

Our Recommended Top 11

We did the research for you!

  • Licensing
  • User Reviews
  • Mystery Shopping Calls

Our goal is to connect people with the best local professionals. We scored Albany Social Media Marketing Agencies on more than 25 variables across five categories, and analyzed the results to give you a hand-picked list of the best.

25Reviewed

19Curated

11Top Picks

Learn about our selection process.

Providers

featured provider = Featured Provider

Albany, NY

Expertise.com Rating

Review Sources

Google
5.0 (4)

Why choose this provider?

Proven ROI handles different digital marketing projects in Albany. The full-service agency provides social media marketing solutions to enable clients to drive targeted traffic, enhance online relevancy, and boost conversion rates. It also optimizes content for search engines, creates pay-per-click advertisements, and designs and develops websites using Joomla and Wix. Proven ROI partners with HubSpot, Pipedrive, Zoho, Salesforce, Zapier, and Adobe. Its team has been helping small enterprises and Fortune 500 companies elevate their brands since 2022.

  • Marketing Strategy
  • HubSpot Marketing Hub Onboarding
  • Digital Advertising
  • Content Marketing
  • CRM & Digital Marketing Strategy
  • HubSpot Consulting
  • HubSpot Sales Hub Onboarding
  • HubSpot Service Hub Onboarding
  • Digital Marketing

900 Chicago Ave Unit 104, Evanston, IL 60202

Expertise.com Rating

Review Sources

Google
4.4 (14)
Yelp
5.0 (1)

Why choose this provider?

Fresh Content Society is a service provider offering tailored solutions to both large companies and startup businesses in Albany. Its team addresses issues such as low conversion rates and poor customer engagement through comprehensive social media marketing strategies. Its services encompass content creation, including graphic content, memes, and videos for platforms like Instagram, TikTok, and Twitter. Additionally, it provides expertise in data reporting, analytics, and paid media management projects. Noteworthy clients include Dan-O's Seasoning, Big League Chew, KFC, Line-X, and Walt Disney, showcasing the agency's diverse portfolio and industry expertise.

  • social media content development
  • TikTok
  • PPC Advertising
  • Social Media Marketing
  • Social Media Strategy
  • Email Marketing

462 Broadway Suite 200, Saratoga Springs, NY 12866

Expertise.com Rating

Review Sources

Google
5.0 (3)

Why choose this provider?

Brandsbyday is a full-service digital creative agency that works with small to medium-sized businesses in Albany. It helps clients solve marketing problems by using tools and knowledge that allow business owners to automate and optimize social media management. It assists clients in targeting the intended community by creating engaging videos and content. The agency also manages display ads, on and off-page SEO, emails, and websites. COO Christopher Fiorino has worked as a real estate agent for more than five years.

1202 Troy Schenectady Rd. Building 3 Suite 103, Latham, NY 12110

Expertise.com Rating

Why choose this provider?

Capital District Digital serves small to mid-sized companies in and around Albany. It crafts digital advertising strategies that utilize social media channels, paid campaigns, SEO, and website design. As part of its social media marketing solution, the company showcases the business's services and products through informative Facebook posts, attracts audiences through eye-catching Instagram content, and targets prospective customers through industry-related hashtags. Since its inception, the agency has worked with clients in service-based, legal, and construction industries.

136 Everett Road, Albany, NY 12205
Website

Expertise.com Rating

Review Sources

Google
5.0 (1)

Why choose this provider?

ADG Creative serves charitable organizations, small businesses, trade associations, and credit unions in and around Albany. For over a decade, the firm has been assisting clients in reaching their target audience, delivering their brand message, and increasing their return on investment through various digital services. These include social media marketing strategies, public relations, video production, and web development. ADG Creative's team of copywriters and digital marketers collaborates in producing social media campaigns for multiple companies, like NYS Veterinary Medical Society and Susan Odell Taylor School.

Albany, NY

Expertise.com Rating

Review Sources

Google
4.6 (10)
Facebook
4.4 (9)
Yelp
5.0 (1)

Why choose this provider?

KathodeRay Media Inc is a digital marketing agency that has been providing a variety of services to businesses in Albany for over 25 years. It boosts the growth of brands by attracting more leads through creative campaigns on social media channels, like Facebook and Instagram. Its other services are inbound marketing, PPC advertising, photography and videography, and web design. The agency is part of the NYS Directory of Certified Firms as a consultant for marketing, advertising, and website development.

441 New Karner Rd., Suite 2, Albany, NY 12205

Expertise.com Rating

Review Sources

Facebook
5.0 (6)
Google
4.2 (5)

Why choose this provider?

Brawn Media is a digital marketing agency that serves clients in Albany and the neighboring communities. It combines SMM and SEO efforts for a successful social media strategy to aid companies with an existing client network in acquiring new ones. It targets the ideal client demographics for businesses and uses a branded message consistent with its branding strategy. Brawn Media aims to create a buzz to encourage engagement from followers, establish a strong social media presence, and enhance lead generation.

543 New Loudon Road, Latham, NY 12110

Expertise.com Rating

Review Sources

Google
4.7 (12)
Facebook
5.0 (2)

Why choose this provider?

Vibrant Brands is a digital marketing firm serving Albany and the rest of New York. Accommodating the needs of businesses, non-profit organizations, and government agencies, it develops various solutions to increase clients' online visibility. It maintains a team of social media specialists to plan and execute social media strategies to boost engagement on different popular platforms like Facebook and Instagram. In operation since 2002, Vibrant Brands also offers web development, video production, and commercial photography services.

Albany, NY

Expertise.com Rating

Why choose this provider?

I Work For You Services provides clients in Albany with a wide variety of sales and marketing solutions. Its team handles different types of digital advertising campaigns, creating social media, search, display, and video ads. It helps promote products or services online using a single-page website by designing landing pages. In addition, it conducts conversion rate optimization by generating targeted traffic, analyzing data, and running split tests. The company is available to help small businesses develop a data-driven sales and marketing strategy.

600 Broadway Ste 200 5855, Albany, NY 12207

Expertise.com Rating

Review Sources

Google
4.8 (6)

Why choose this provider?

Strategix Design is a digital agency that assists clients in Albany and the surrounding areas. It provides companies with the tools and techniques they need to thrive on various digital platforms, including social media. Its specialists create and run marketing campaigns, handle production, manage media purchasing, and take care of the graphic design requirements of businesses. They help promote brands to the right audiences and on appropriate social media outlets. Strategix Design's technology partners include Microsoft and Adobe.

10 British American Blvd, Latham, NY 12110

Expertise.com Rating

Review Sources

Facebook
4.9 (22)
Google
5.0 (7)

Why choose this provider?

Elevation Ten Thousand is a full-service marketing agency that helps Albany brands elevate their presence on social media. To create marketing plans for Twitter, TikTok, and Instagram accounts, its digital strategists analyze goals, target audiences, and current consumer base. They monitor industry trends and competitors, deploy communication opportunities within communities, and keep content fresh through creative solutions. The agency was established in 2016 and has delivered projects for the Colonie Police Department, Alfa Romeo of Albany, and UAlbany.

FAQs

  • What is social media marketing?

    Social media marketing is the promotion of brands, products, and services that takes place on social media platforms. Social media marketing may be done through organic posts—these are the unpaid posts and content that brands make on various social platforms, just as individuals post on social platforms. It also includes paid and sponsored posts on social media sites, such as boosted Facebook posts and Instagram ads.

  • Why is social media important for business?

    One of the major ways social media is important is because it lets businesses access and engage with consumers where those consumers spend a great deal of their time. In fact, an average user spends two hours and 24 minutes per day on social media, and by 2021, an estimated three billion people will be on social media globally. With this incredible reach, it’s no wonder that businesses are eager to promote on social platforms. Benefits of social media marketing can include:

    • A low-cost way to engage organically with target audiences
    • Potential for expanded reach of a brand message if people like, share, or comment on posts
    • Ability to leverage consumer-generated content to get more exposure
    • Easily segregate marketing by demographics on various platforms
    • Extra authority for a brand online
  • How do you market on social media?

    It depends on the advertising company’s audience, brand message, and style. Some ways businesses market themselves on social media include, but aren't limited to:

    • Sharing helpful, funny, or thought-provoking content relevant to the brand that people are likely to share
    • Sharing content from others to help create an authority page people return to often
    • Asking questions and hosting polls to spark user engagement
    • Hosting contests and giveaways to drive consumer interest and promote sharing
    • Linking from social posts back to websites and other brand content

  • What is the most used social media platform?

    Facebook is the most-used social media platform in the world. As of 2020, it had more than 2.6 billion active users. In the U.S., more than 75% of active Facebook users log in daily. Behind Facebook, the next most-used social media platforms globally are YouTube and WhatsApp. In the United States, Instagram and Twitter come after Facebook and YouTube.

  • What is a social media campaign?

    A social media campaign is an organized effort to get a message to consumers about a specific brand, product, or promotion. Campaign components can include a strategy or plan, assets, such as text and image content, a publishing schedule, and follow up. The campaign typically links to other marketing assets, such as a website landing page.

  • How do you create a social media strategy?

    A social media strategy keeps a brand on target as it works through various campaigns. Steps to creating a strategy typically include:

    • Identifying the audience and which social platforms are best for connecting with those consumers
    • Defining the goals, including what action the business wants consumers to take
    • Brainstorming and creating various content
    • Scheduling content for appropriate posting times—brands may need to test days and times to see which ones support the highest engagement and conversion rates
    • Following through with the social media posting calendar
  • How do you plan content for social media?

    Typically, brands start with overall categories and topics. They decide how many posts need to be posted per day or week and divide those up among the categories. Specific posts are created to match those needs and are scheduled in social media publishing tools, such as Hootsuite, to automate much of the process.