4PointDigital is a Newark-based digital marketing firm active throughout the metro area. This agency does PPC campaigns for companies, groups, and individuals seeking to increase conversions among qualified leads. It typically uses the Google and Bing platforms to place PPC ads and it manages the creative and technical aspects of launching PPC campaigns. 4PointDigital conducts extensive account auditing to review previous efforts and gather data that informs ongoing decisions. It also does market research to help clients launch PPC campaigns that allow them to be competitive with other firms in their industry. Localized SEO services are available as well.