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Best Pay-Per-Click (PPC) Agencies in Newark

2023

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Website
Saint Cloud,, West Orange, NJ 07052

Why choose this provider?

4PointDigital is a Newark-based digital marketing firm active throughout the metro area. This agency does PPC campaigns for companies, groups, and individuals seeking to increase conversions among qualified leads. It typically uses the Google and Bing platforms to place PPC ads and it manages the creative and technical aspects of launching PPC campaigns. 4PointDigital conducts extensive account auditing to review previous efforts and gather data that informs ongoing decisions. It also does market research to help clients launch PPC campaigns that allow them to be competitive with other firms in their industry. Localized SEO services are available as well.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0

Website
505 Thornall St., Suite 304, Edison, NJ 08837

Why choose this provider?

Forrest and Blake Advertising is a digital marketing agency conducting PPC campaigns for clients in New Jersey and around the country. This agency's services are focused on clients in the automotive industry and the bulk of its efforts involve digital marketing for dealerships. Especially experienced with Google Ad platforms, Forrest and Blake Advertising provides full creative services, creates and optimizes websites and landing pages, and assists clients in the budgetary aspects of conducting PPC campaigns. This agency also offers extensive social media marketing services alongside general digital creative and account management services.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Facebook
5.0 / 5 (2)

Website
376 Mount Prospect Ave, Newark, NJ 07104

Why choose this provider?

Addi Marketing is a Newark-based digital marketing agency operated as a sole proprietorship that provides PPC ad services to clients throughout the metro area and nationwide. It delivers service focused on small businesses such as law firms, dentist's offices, and e-commerce. This agency launches PPC campaigns that bolster the brand recognition of its clients within ideal marketing territories. It aims to help clients save money by providing PPC services that are exclusively focused on generating and converting qualified leads via Google Ads channels. Addi Marketing also manages the daily and account-related aspects of PPC Google Ad campaigns.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (12)
Yelp
5.0 / 5 (2)

Website
754 Dixie Ln, Plainfield, NJ 07062

Why choose this provider?

First Looks Agency is a digital marketing firm providing PPC ad services to clients in the Newark metro area, specializing in Google Ads Search and Display, Programmatic, Facebook, Instagram, and LinkedIn advertising. Active in the marketing industry for over twenty-five years, First Looks works with a wide roster of both B2B and B2C-focused clients. Its digital marketing services include keyword and competition research, award-winning campaign creation, launching ads on strategically-decided platforms, and technical aspects of setup and maintenance. Expertly-designed landing pages improve conversion efforts. Clients receive ongoing targeting, bid, and quote optimization services to ensure their campaigns' success. First Looks values strong relationships and collaboration between agency and client.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.0

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Website
101 Eisenhower Pkwy Ste 300, Roseland, NJ 07068

Why choose this provider?

Founded in 2009, Potenture is a digital marketing agency in Roseland doing PPC ad campaigns for clients throughout the Newark metro area. This agency provides a diverse array of services and structures PPC ad campaigns designed to help clients enter into new markets, increase conversion among existing leads, and better compete against similar businesses within the online sphere. Potenture works to create PPC ads that utilize relevant keywords that connect with target audiences. The agency does not simply participate in the ad creation and launch process, but it provides ongoing support and maintenance efforts to help PPC campaigns evolve and optimize over time.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.0
Google
4.0 / 5 (1)

Website
1 Gateway Ctr Ste 2600, Newark, NJ 07102

Why choose this provider?

VJG Interactive is a digital marketing agency serving clients in and around the Newark metro area. This is a diverse agency offering digital marketing services alongside extensive IT development services. It assists clients in maximizing the ROI of PPC efforts and works to help them create ads that connect with new customers while reaching target audiences. An integrated creative team designs the content of ads using market research and data-driven strategies. VJG Interactive offers PPC ad services alongside SEO services and typically offers both to clients conjointly. VJG Interactive also does web and mobile app development as well as reputation management.

Website
52 Broad St, Keyport, NJ 07735

Why choose this provider?

Active since 2005, New Jupiter Media is a PPC agency serving clients in and around the Newark metro area. It serves small-businesses, mid-tier corporations, and large enterprises. The agency works to help clients launch PPC campaigns that attract the most qualified leads and increase ROI. It tracks ongoing conversions and creates landing pages designed for each campaign while implementing data-driven decisions informed by A/B testing practices and technical experience. As a premier certified partner, New Jupiter Media is especially familiar with Google platforms. This agency also offers extensive web design and analytics services.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.7
Clutch
4.9 / 5 (13)
Facebook
3.0 / 5 (2)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
3.8
Responsiveness
Friendliness
Helpfulness
Detail
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Frequently Asked Questions

  • What is PPC in marketing?

    PPC stands for pay-per-click. It's a form of online advertising where the advertiser only pays when people click on the ad. PPC ads are targeted by keywords and other factors, so they show up in search engines and on websites for people who might be interested in specific products. For example, PPC ads for makeup might show up on women's clothing sites.

  • What is a PPC agency?

    A PPC agency provides services to create, launch, and manage PPC ad campaigns. Since the best results with these ads require constant monitoring and tweaking, many businesses choose to outsource the process to experts or services that offer automation tools.

    Some common services provided by PPC agencies include:

    • Keyword research to ensure ads are properly targeted
    • Creation of PPC ad copy
    • Creation of ad bidding rule sets
    • Monitoring of ad campaigns
    • Tweaking bidding and other parameters to maximize results

  • How much do PPC agencies charge?

    The cost of PPC advertising through an agency depends on its fee schedule, including how much exposure a company wants and what it's willing to pay for that exposure. Costs can average between $500 and $5,000 a month for management fees alone. Some common fee structures include:

    • Percentage of ad spend: The client pays the PPC agency a percentage of what it spends on advertising—typically 15% to 30%. This structure tends to be better for smaller accounts.
    • Management fee: The client pays a flat management fee on top of advertising costs. Good for companies running the same type of campaigns monthly.
    • Management fee plus a percentage of ad spend:  A good option for larger clients with many administrative requirements.

  • What is a PPC marketing campaign?

    A PPC marketing campaign is a group of ads meant to drive specific results. A company might launch an ad campaign to draw attention to a new product, for example, with ads leading to various types of landing pages for the product. Another option is a government agency paying for ads to inform people about health insurance options or requirements for new housing programs.

  • Is AdWords the same as PPC?

    No, Google Ads or AdWords is not the same thing as PPC. PPC is an overarching term for any pay-per-click advertising campaign. Google Ads or AdWords is a type of PPC offering.

    When someone pays for ads through this network, the PPC ads are placed on pages within Google's ad network. That can include search ads, which are text ads or sponsored links that appear at the top or side of search results on Google, Bing, or Yahoo. It can also include PPC display ads, which show up on websites within the Google ad network. According to Google, its network covers 90% of the internet.

  • What does CPC mean?

    CPC stands for cost per click. This is how much an advertiser pays every time an ad is clicked. It helps determine the total cost of a campaign, but advertisers can also set a budget. For example, if the budget is $100 and the average cost per click is 25 cents, the campaign supports 400 clicks.