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Best Advertising Agencies in Elizabeth

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GWP Inc. logo
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GWP Inc.

32 Park Street, Montclair, NJ 07042
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  • Social Media Marketing

Business Description

GWP Inc. is a full-service advertising agency catering to clients in Elizabeth. Its advertising solutions include branding, strategic planning, promotion, media buying, and digital and social media marketing. It offers full post-production facilities to help clients deliver their message to the market. Its team handles various advertising productions, like print and radio advertising, video production, and website development. The Montclair-based company was established in 1991, and it was a silver winner for campaign branding at the 2018 Telly Awards.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.0
Facebook
5.0 / 5 (3)
JL Media logo
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JL Media

1600 US-22, Union, NJ 07083
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  • Social Media Marketing
  • PPC Advertising

Business Description

JL Media serves enterprises in Elizabeth by delivering various advertising solutions. The process starts with a research and strategy phase to pinpoint a client's needs and the appropriate promotional measures to take. The agency handles media planning and buying tasks, obtaining spots on television channels and YouTube. The team takes on PPC campaigns over Google and Yahoo and manages relations with social media influencers. JL Media has catered to brands like Kumon and Subaru. It has been operating for more than three decades.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
3.8
Google
5.0 / 5 (3)
Facebook
5.0 / 5 (1)
KickCharge Creative logo
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KickCharge Creative

349 State Route 31 S, Suite 100, Washington, NJ 07882
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  • Brand Development
  • Website Development
  • Web Design
  • Search Engine Optimization

Business Description

Established in 1995, KickCharge Creative is an advertising agency serving Elizabeth. It advertises brands online via social media and email marketing, paid search, and SEO services. The agency uses these strategies to help brands grow their online influence and drive traffic to their business. Traditional advertising is also available, which includes printing signages, door hangers, brochures, and point-of-purchase displays. The agency has experience working for clients in logistics, plumbing, medical, travel, and retail industries. It has strategic partners, including Nexstar Network and Service Roundtable.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
4.0
Responsiveness
Friendliness
Helpfulness
Detail
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Looney logo
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Looney

7 N Mountain Ave, Montclair, NJ 07042
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  • Social Media Marketing
  • Brand Development

Business Description

Looney has been helping mid-sized companies in Elizabeth produce advertising campaigns for over a decade. It employs strategic brand development, implements creative initiatives across various mediums, and carries out media buying and planning. It also handles a wide range of solutions, from social media and public relations to digital marketing and video production. Adweek and Inc. 5000 recognized Looney as one of the fastest-growing agencies globally. It has participated in pro-bono marketing work, such as for Montclair Matters and the Audubon Society.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.7
Google
4.7 / 5 (3)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
Miravic Studios Creative Agency logo
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Miravic Studios Creative Agency

39 Niles St 2nd Floor, Elizabeth, NJ 07202
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  • Brand Development
  • Graphic Design

Business Description

Miravic Studios Creative Studios offers advertising solutions to clients in and around Elizabeth. Its services include branding and web design, centered on targeted research. The company prints custom business cards, posters, banners, signage, and postcards, and it also offers commercial, event, and portrait photography services. In addition, it handles graphic design and creates custom-designed apparel and vehicle graphics. Miravic Studios has been catering to small businesses in Connecticut, New Jersey, and New York since 2017.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Facebook
5.0 / 5 (5)
Google
5.0 / 5 (2)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
Wonder & Co. logo
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Wonder & Co.

Maplewood, NJ 07040
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  • Graphic Design
  • Content Marketing
  • Brand Development

Business Description

Wonder & Co. is a team of brand strategists, producers, writers, and designers that serves businesses in Elizabeth. They offer a variety of advertising solutions, such as content production, copywriting, and website design. They assist clients with market research, psychographics, and audience analysis to build a visual identity and brand personality to help them stand out. Wonder & Co. was established by Ashley, a creative with over 12 years of experience in brand positioning and branded content production.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (9)
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Frequently Asked Questions

What is an advertising agency?

Advertising agencies are hired by various sized businesses to create advertisements for different media platforms. Agencies are typically staffed with teams that include graphic designers, copywriters, planners, and art directors. These team members work together to understand a company's brand, values, and goals and create ads for platforms such as print, web, mobile, radio, and television.

There are several types of advertising agencies, including:

Full-Service Agencies

  • Plan, develop and execute advertisements
  • Staffed by experts in all areas of advertising and marketing

Interactive Agencies

  • Focus on online and mobile advertising
  • Advertising methods often feature interactive technology

Creative Boutiques

  • Focus on creative components of advertisements
  • Smaller companies with a limited team of copywriters and creative staff

Media-Buying Agencies

  • Acts as a broker, buying and selling airtime and advertising space

What is a full-service advertising agency?

Full-service advertising agencies work with clients throughout the entire advertising process, from conceptualizing and developing advertising content, to executing advertising strategies. Alternatively, companies can work with à la carte advertising agencies if they're only looking for help with one or two steps of the advertising process, such as ad creation or media buying.

How much do companies spend on advertising?

Most experts recommend companies spend about 8% of their gross revenue on advertising and marketing, but this amount can vary depending on the company's preferred method of advertising. One of the most expensive ads ever produced is Pepsi's “Joy of Pepsi” Super Bowl ad featuring Britney Spears, which cost the company more than $8 million.

How do advertising agencies make money?

While some advertising agencies charge an hourly rate or fixed fee for their services, other fee structures can be a bit more complex. Some advertising agencies may charge clients based on value—that is, they take a percentage of the client's return on investment (ROI). These kinds of fee structures typically carry less risk for the customer because the advertising agency is financially incentivized to produce successful advertising.

How can companies use social media to advertise?

Social media advertising can be a low-cost option for businesses of all sizes. Platforms such as Facebook and Instagram make it easy for companies to create their own advertisements and roll them out to their target audiences, with just a few clicks.

However, while do-it-yourself social media advertising can be an effective solution for companies with limited advertising budgets, it goes without saying that the expertise of a skilled advertising agency shouldn't be discounted. Advertising experts can quickly help companies determine the best way to roll out social media campaigns and scale them to ensure a high return on investment.

What is a digital ad agency?

Digital ad agencies combine the principles of traditional advertising, including graphic design and copywriting, with modern technology. These agencies typically go above and beyond standard advertising services, providing clients with a full host of marketing services and digital solutions. Some services that are commonly offered by digital ad agencies include:

  • Social media marketing
  • Search engine optimization
  • Content creation
  • Pay-per-click advertising
  • Website design
  • App development
  • Email marketing
  • Media campaigns
  • Video production

What ad agency does Geico use?

For more than 25 years, Geico has been working with The Martin Agency. Together, this insurance provider and its advertising agency have created an enormous catalog of witty campaigns for television, radio, and digital media.

Several principles are followed in the creation of Geico's ads, including light humor and clarity of brand. Following these principles, The Martin Agency has created a broad range of recognizable characters and ads for Geico, including the Hump Day campaign and, of course, Geico's famous gecko commercials.

How much do advertising agencies charge?

The cost of advertising services can vary greatly, with social media advertising campaigns ranging from $250 to $10,000 per month and video advertisements starting from about $1,000 to more than $1 million. Other services, including copywriting and graphic design, are also subject to varying costs, with some agencies charging a combined fee for copywriting and graphic design and others charging à la carte.

Why do companies advertise?

There are many benefits to advertising a business. While every company tends to go about advertising their products or services in different ways, the benefits are generally the same. They include:

  • Generating awareness of the business
  • Sharing information about upcoming sales or product launches with consumers
  • Providing consumers with details, such as the business's address, website or phone number
  • Establishing brand identity
  • Changing the general public's perception of the business
  • Increasing revenue

What does a copywriter do at an ad agency?

Copywriters are an important part of an advertising agency's creative team. Working alongside art directors and graphic designers, copywriters help to determine the tone for the advertisements they create. They're responsible for writing text, scripts and CTAs (call to action) for print and digital media advertising, and, in many cases, they come up with taglines, which are often the most memorable part of an advertisement.

What does a managing director do at an ad agency?

Managing directors are responsible for overseeing the relationship between clients and the creative team. They act as a liaison between these parties, ensuring that the creative team is meeting the needs of the client and producing work in an efficient and timely manner. The managing director is also responsible for handling financial transactions with the client and, in most companies, reporting financial information to the company's financial director.

Are ad agencies liable for false advertising?

In the event that false claims are made in advertisements, the Federal Trade Commission (FTC) typically investigates both the brand and the ad agency. Liability is then determined on a case-by-case basis. As such, it's important that brands and ad agencies work together to create honest advertising campaigns and establish strict compliance and quality assurance processes.

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