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Best Social Media Marketing Agencies in Durham

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Carrboro Creative logo
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Carrboro Creative

108 E Main St Ste 6, Carrboro, NC 27510
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Business Description

Carrboro Creative is a results-driven creative agency specializing in impactful branding, graphic design, and website design for businesses and nonprofits. We help Durham businesses build a strong foundation and grow their businesses online. We build brands that connect with your customers and lead to more sales. Our team of designers can help you visually plan your Instagram, create graphics for Facebook, and write the copy for your LinkedIn profile. Our goal is to make you look good with graphics that speak to your target audience. We also offer SEO services to get found online. Schedule a free consultation to learn more.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Facebook
5.0 / 5 (3)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
Instinctive Branding logo
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Instinctive Branding

1910 Sedwick Rd Ste 500B, Durham, NC 27713
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Business Description

Located in Durham, Instinctive Branding is a full-service marketing firm that has been helping companies and organizations grow their online presence since 2011. Its experienced team of marketers can create and manage all of a company's social media accounts on Facebook, Twitter, Google+, Pinterest, Instagram, YouTube, and LinkedIn. Careful selection of photos and content keeps the target audience engaged. The firm also designs personalized business logos for print marketing ads used at corporate and nonprofit events, such as grand openings and seminars. Some notable clients include Arnette Law, HR Detective, Junk Trunk, and Green Dream Beds.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.9
Google
4.9 / 5 (15)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
Jennings logo
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Jennings

110 Banks Dr Ste 200, Chapel Hill, NC 27514
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Business Description

Located in Chapel Hill, Jennings is a health care marketing agency that has engaged clients' audiences in the Durham area since 1979. Using principles from anthropology, it discovers what attracts customers to specific products and services to effectively develop and execute social media marketing strategies. The agency helps plan social media communications while growing, facilitating, and managing online communities to position brands effectively. It collaborates with companies to market their products and services, designing and producing ads with on-site copywriting and video production. Additionally, Jennings provides market research that includes ethnographic studies, benefits testing, consumer intercepts, and focus groups,

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Facebook
5.0 / 5 (3)
Largemouth logo
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Largemouth

1007 Slater Rd Ste 250, Durham, NC 27703
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Business Description

Founded in 2005, Largemouth is a full-service PR firm in Durham that focuses on connecting clients to their audiences through traditional media relations and social media marketing campaigns. Starting with social media audits, Largemouth assists businesses with creating or reworking their social media presences and recommending strategies, tools, and tutorials to improve performance as well as building brand engagement and followers through paid social media advertising. Using videos and other imagery, the firm creates visual content to encourage sharing, building relationships with key social media influencers to foster credibility and connections. Largemouth also helps monitor social media channels, acting as clients' digital response team.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.0
Facebook
4.0 / 5 (4)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
Oak City Technology logo
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Oak City Technology

800 Park Offices Drive Suite 3202, Durham, NC 27709
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Business Description

Oak City Technology is a web design and marketing company serving the Raleigh-Durham metro area. The agency focuses on working with small product and service-based businesses and specializes in increasing customer conversions. Its social media marketing services include logo design, content creation, and reputation management. The company also provides website design and development, SEO, and content marketing services for businesses looking to grow their brand identity. Oak City Technology is a Google Creative and Google Analytics certified company and has worked with a range of clients, including Hawthorne Capital Partners and The Honest Carpenter.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
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Frequently Asked Questions

What is social media marketing?

Social media marketing is the promotion of brands, products, and services that takes place on social media platforms. Social media marketing may be done through organic posts—these are the unpaid posts and content that brands make on various social platforms, just as individuals post on social platforms. It also includes paid and sponsored posts on social media sites, such as boosted Facebook posts and Instagram ads.

Why is social media important for business?

One of the major ways social media is important is because it lets businesses access and engage with consumers where those consumers spend a great deal of their time. In fact, an average user spends two hours and 24 minutes per day on social media, and by 2021, an estimated three billion people will be on social media globally. With this incredible reach, it’s no wonder that businesses are eager to promote on social platforms. Benefits of social media marketing can include:

  • A low-cost way to engage organically with target audiences
  • Potential for expanded reach of a brand message if people like, share, or comment on posts
  • Ability to leverage consumer-generated content to get more exposure
  • Easily segregate marketing by demographics on various platforms
  • Extra authority for a brand online

How do you market on social media?

It depends on the advertising company’s audience, brand message, and style. Some ways businesses market themselves on social media include, but aren't limited to:

  • Sharing helpful, funny, or thought-provoking content relevant to the brand that people are likely to share
  • Sharing content from others to help create an authority page people return to often
  • Asking questions and hosting polls to spark user engagement
  • Hosting contests and giveaways to drive consumer interest and promote sharing
  • Linking from social posts back to websites and other brand content

What is the most used social media platform?

Facebook is the most-used social media platform in the world. As of 2020, it had more than 2.6 billion active users. In the U.S., more than 75% of active Facebook users log in daily. Behind Facebook, the next most-used social media platforms globally are YouTube and WhatsApp. In the United States, Instagram and Twitter come after Facebook and YouTube.

What is a social media campaign?

A social media campaign is an organized effort to get a message to consumers about a specific brand, product, or promotion. Campaign components can include a strategy or plan, assets, such as text and image content, a publishing schedule, and follow up. The campaign typically links to other marketing assets, such as a website landing page.

How do you create a social media strategy?

A social media strategy keeps a brand on target as it works through various campaigns. Steps to creating a strategy typically include:

  • Identifying the audience and which social platforms are best for connecting with those consumers
  • Defining the goals, including what action the business wants consumers to take
  • Brainstorming and creating various content
  • Scheduling content for appropriate posting times—brands may need to test days and times to see which ones support the highest engagement and conversion rates
  • Following through with the social media posting calendar

How do you plan content for social media?

Typically, brands start with overall categories and topics. They decide how many posts need to be posted per day or week and divide those up among the categories. Specific posts are created to match those needs and are scheduled in social media publishing tools, such as Hootsuite, to automate much of the process.

How does social media marketing affect small businesses?

Social media marketing can provide a benefit for small businesses because it offers a way to connect with consumers that isn't limited by business type or size. In fact, a smaller business can often create a personal connection with social users that isn't possible with corporate entities. Other benefits can include:

  • Ability to reach new consumers as other people share content
  • Possibility of finding loyal customers who act as brand ambassadors to boost the reach of the company's social media message
  • Establishing the business as a community or thought leader in the space
  • Increasing leads and website traffic even if SEO or other efforts aren't yet performing

How many businesses use social media?

As of 2019, more than 90% of businesses in the United States were using social media for marketing purposes. Around 73% of small businesses spent money on social media marketing, and as many as 77% use social media to support key functions, such as customer service and sales.

How do you promote a product on social media?

Companies promote products on social media in various ways, including:

  • Contests: Companies host writing or photo contests featuring their products or giveaways that encourage people to share information about their brand.
  • Deals and promo codes: Businesses often post information about deals on their social platforms, encouraging people to share the savings with others.
  • Promotion to communities: Companies might promote custom products to certain communities, either via hashtags, or in exclusive groups for more targeted marketing.
  • Influencer collaborations: Brands may provide discounts, free products, or payment to influencers to talk about their products.
  • Direct sales: Some companies sell directly on social through carousel ads or marketplace posts.

Where do I find a social media marketer?

Brands that have the resources can hire in-house social media marketing professionals. They can also work with individual freelancers to handle specific components of social media marketing, such as writing posts or creating visual designs. For the most comprehensive experience, and the most extensive specialization in individual social media platforms and marketing options, a social media marketing agency is the best choice, and can handle most or even all of a company’s social media marketing.

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