Best Pay-Per-Click (PPC) Agencies in Jackson


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Pay-Per-Click (PPC) Agencies FAQs

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Hightower logo
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207 Waterford Square, Suite 3, Madison, MS 39110
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Business Description

Hightower helps companies in Jackson connect with qualified talent. It offers pay-per-click (PPC) campaign management services, from creatives, content production, and ad placement to tracking and data analytics. Its team specializes in recruitment advertising. To support its PPC campaigns, it also offers website development, social media strategy, and traditional advertising solutions, such as brochures, billboards, and radio ads. Hightower has over 30 years of experience in the recruitment advertising niche. It is a Certified Google Partner.


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Venture Media 360 logo
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Venture Media 360

1888 Main Street Ste C-291, Madison, MS 39110
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Business Description

Venture Media 360 caters to the digital marketing needs of businesses in Jackson. It targets to rank clients above the local competition through paid search marketing, SEO, Google Maps optimization, inbound marketing, reputation management, and web development. Its pay-per-click programs include paid search, video, display, remarketing, contextual, and social advertising. The creative agency manages accounts, bid prices, and budgets to bolster return on investments. It provides reports containing clients' businesses, PPC goals, and lists of recommended campaigns.

WSI logo
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P. O. Box 1213, Madison, MS 39130
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Business Description

WSI is an internet marketing and SEO agency with an office in Jackson. It offers paid search engine marketing services for businesses that need an urgent spike in traffic to their websites. Its PPC campaigns involve bidding for ad placement among the sponsored links on a search engine. Its team recommends PPC advertising for businesses that want to control the search results competitive landscape, supplement the outcomes of an SEO campaign, enter a new market, or improve brand awareness. Burns Smith launched WSI in 2003.

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Frequently Asked Questions

Why use PPC marketing?

PPC marketing is a flexible, potentially fast-paced option for getting the word out about products, services, events, or other offerings online. Some benefits include:

  • Rapid exposure to targeted audiences. PPC ads can launch within minutes, and website traffic can be impacted from day one.
  • Ability to tweak on the fly. Advertisers can run AB testing and change ads in real-time for improved results.
  • Ads may increase brand awareness. PPC ads put the website, company name, or product in front of users more often than other forms of online marketing.
  • Chance to hypertarget. Companies can target very specific demographics with different offers to increase engagement.

Does Google AdWords help organic search?

Some people believe paying for ads supports organic search, but this isn't typically true. The belief is that more exposure drives more clicks, which leads Google to believe a page is the right answer for a specific search. But the search engine is much smarter than that, and the best way to increase SEO is through strong optimization efforts.

How much is Google pay per click?

The cost of a click depends on several factors, including how much was bid for the keyword and the level of competition. On average, cost per click via the Google Ads network is between $1 and $2, though companies can pay much less than that for less competitive keywords. CPC for Google Search Network ads averages less than $1.

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