Expertise.com

2024

Last updated:

Best PR Firms in Springfield, MO

Our Recommended Top 4

We did the research for you!

  • Licensing
  • User Reviews
  • Mystery Shopping Calls

Our goal is to connect people with the best local professionals. We scored Springfield PR Firms on more than 25 variables across five categories, and analyzed the results to give you a hand-picked list of the best.

10Reviewed

7Curated

4Top Picks

Learn about our selection process.

Providers

featured provider = Featured Provider

Springfield, MO

Expertise.com Rating

Review Sources

Google
5.0 (27)

Why choose this provider?

Henderson Media is a marketing agency based in Springfield that offers PR services to local enterprises. The company's reputation management service continuously gathers feedback from customers and encourages more positive online reviews to make the client's brand stand out. It also offers SEO content writing solutions that advertise the brand as an authority in the market. Owner Matthew Henderson has been in the industry since 2003 and has experience in web and graphic design, journalism, and corporate photography.

405 N Jefferson Ave, Springfield, MO 65806

Expertise.com Rating

Why choose this provider?

Calibrate Digital Marketing caters to clients in Springfield and neighboring regions. It offers reputation management services to help businesses and organizations establish a good impression and credibility in the digital environment. Its professionals gather positive reviews and keep track of the brand perception online. They also develop strategies to improve clients' online reputations. In addition, the firm provides creative, design, advertising, and marketing solutions to maximize business profitability. Owner Brian Ash brings his 15 years of website development and SEO experience to the business.

  • Social Media Marketing

2453 E. Elm Street, Springfield, MO 65802

Expertise.com Rating

Review Sources

Facebook
4.4 (33)
Google
4.8 (31)

Why choose this provider?

Mid-West Family is a locally owned company that provides services to CEOs, founders, local businesses, and marketing pros in Springfield and the surrounding communities. It has an event marketing service that helps with sponsorships, live events, and giving back to the community. It also provides broadcast radio segments that help boost local brand awareness. Its public relations service converts positive messages into stories that will help advertise brands. In addition, Mid-West Family offers content email and social media marketing.

  • Content Marketing
  • Branding

1708 N Robberson Ave., Springfield, MO 65803

Expertise.com Rating

Review Sources

Google
5.0 (20)
Facebook
5.0 (13)

Why choose this provider?

Hook serves clients in the Springfield metro and the surrounding areas. It helps clients with their PR and media relations concerns and creates competitive analysis and communication plans. It also offers digital services for websites, advertisements, emails, and social media. In addition, it provides printing services for apparel and produces press kits, stationery, and mailers. Some brands that Hook has partnered with include Hotel Vandivort, Tier One, EDC, Loehr Health Center, Juxly, and Big Blanket.

  • Media Training

Compare our Top PR Firms

NameExpertise RatingAddressPromotionsLearn more
Henderson Media
Calibrate Digital Marketing
405 N Jefferson Ave, Springfield, MO 65806
Mid-West Family
2453 E. Elm Street, Springfield, MO 65802
Hook
1708 N Robberson Ave., Springfield, MO 65803

FAQs

  • What is public relations?

    Public relations is a strategic communications discipline that has been used by government agencies, privately held companies, and nonprofit organizations since the early 20th century. Unlike marketing or advertising, PR involves managing and distributing unpaid content to inform and influence members of the public as well as employees, stakeholders, and current or prospective customers. Public relations includes a variety of specializations depending on whether communications are needed for crisis management, internal operations, social media platforms, or online publication. This profession also includes media relations, which involves interacting with journalists and mainstream media brands.

  • What is a PR firm?

    PR firms design and implement communications strategies to influence the public and enhance a client's image or reputation. There are more than 12,000 such firms in the United States, although there are significant differences in the services they offer and the types of clients they serve. Here are a few of the most common disciplines:

    • Crisis management
    • Investor relations
    • Media relations
    • Corporate communications
    • Reputation management
    • Social media
    • Speech writing
    • Event planning
  • What does a PR firm do?

    Public relations specialists are responsible for developing and distributing all types of internal and external communications, including press releases, annual reports, online content, and social media posts. PR firms work with clients to set a target or goal. Then, they reverse engineer a strategy to accomplish the desired results. These professionals craft corporate messages, manage online content, interact with social media influencers, plan marketing events, and work with media outlets to promote unpaid content. Depending on the industry and the firm's specialization, their experience may span the digital and print spaces.

  • What is public relations in marketing?

    Marketing and public relations are complementary disciplines. In the traditional corporate hierarchy, these professionals work hand in hand to develop and refine promotional campaigns, track performance metrics, and maximize the results of these activities. For example, publicists can work with journalists and media outlets to distribute marketing materials developed by the brand's creative team. In most cases, coordinated PR and marketing activities are designed to enhance each other's strengths.

  • Do I need to give my PR company a 1099?

    Probably. In most cases, U.S.-based businesses must prepare Form 1099-MISC for independent contractors, freelancers, and PR consultants who earn more than $600 per year. This document is required for income reporting and wage deductions. Businesses should consult a bookkeeper or certified public accountant for personalized tax advice, as 1099 requirements vary depending on the vendor's filing status.