Do I need to give my PR company a 1099?

Probably. In most cases, U.S.-based businesses must prepare Form 1099-MISC for independent contractors, freelancers, and PR consultants who earn more than $600 per year. This document is required for income reporting and wage deductions. Businesses should consult a bookkeeper or certified public accountant for personalized tax advice, as 1099 requirements vary depending on the vendor's filing status.

What is public relations in marketing?

Marketing and public relations are complementary disciplines. In the traditional corporate hierarchy, these professionals work hand in hand to develop and refine promotional campaigns, track performance metrics, and maximize the results of these activities. For example, publicists can work with journalists and media outlets to distribute marketing materials developed by the brand's creative team. In most cases, coordinated PR and marketing activities are designed to enhance each other's strengths.

What does a PR firm do?

<p dir="ltr" style="line-height:1.2;margin-top:9pt;margin-bottom:9pt;">Public relations specialists are responsible for developing and distributing all types of internal and external communications, including press releases, annual reports, online content, and social media posts. PR firms work with clients to set a target or goal. Then, they reverse engineer a strategy to accomplish the desired results. These professionals craft corporate messages, manage online content, interact with social media influencers, plan marketing events, and work with media outlets to promote unpaid content. Depending on the industry and the firm's specialization, their experience may span the digital and print spaces.</p>

4 Best Saint Paul PR Firms

Ampere Communications

1616 Niles Ave, Saint Paul, MN 55116

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Ampere Communications is a public relations consulting firm in Saint Paul that serves the needs of nonprofits, start-ups, and international brands; especially category leaders in the food, beverage, and retail industries. This firm provides services largely skewed towards consulting work, and it was founded by a highly experienced communications consultant with a career spanning over 25 years. Ampere Communications often provides its public relations services as part of integrated marketing programs, which it develops. Influencer marketing is a particular specialty and this firm works to build relationships with individuals that can that benefit its clients' branding goals.

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Goff Public

444 Cedar St Ste 910, Saint Paul, MN 55101

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Goff Public is a Saint Paul-based independent communications agency offering public relations services. Targeted communication is a specialty area and it works to connect clients with ideal audiences using methods that preserve and improve their reputations. On a base level, it provides consultation and management services that focus on the client's messaging strategies. It also creates communications plans and audits existing communications efforts to determine their effectiveness. Additionally, Goff Public uses digital mediums for brand storytelling across several mediums including websits, social media platforms, and videos. Crisis and issues management services are also available, as are general marketing and branding services.

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SnowGlobe Public Relations

4979 Olson Memorial Hwy Ste 101, Minneapolis, MN 55422

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Possessing more than 45 years of collective experience, SnowGlobe Public Relations is a Minneapolis-based firm doing business with clients in and around the Saint Paul metro area. It plans strategic communications efforts and advises clients on advantageous messaging methods. The agency also handles media relations, corresponding directly with journalists and media outlets to submit or clarify potential stories about its clients. Crisis communication services are also available to clients facing potentially devastating blows to their brand reputation. SnowGlobe Public Relations manages communications with influencers and key stakeholders too. Community relations and civic engagement are two of its other focus areas.

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The Wallace Group

3750 Pilot Knob Rd, Eagan, MN 55122

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The Wallace Group is an Eagan-based public relations firm typically operating within the Saint Paul metro area. It provides public relations counseling services to clients in order to develop strategies that bolster brand reputation and help to resolve issues involving negative public perception or miscommunication. When negative press cannot be proactively avoided, The Wallace Group steps in to manage communications during crisis circumstances. In most cases it works to develop and maintain essential relationships with media outlets, community organizations, and the public-at-large that support its clients' brand rapport with key audiences. This firm offers media relations training too.

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Best PR Firms in Saint Paul

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PR Firms FAQs

Ampere Communications

Goff Public

SnowGlobe Public Relations

The Wallace Group

Frequently Asked Questions

Q: Do I need to give my PR company a 1099?

Q: What is public relations in marketing?

Q: What does a PR firm do?

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