Backcountry Digital serves the online marketing needs of Saint Paul businesses. It uses pay-per-click advertising to help clients in the outdoor recreation, fishing, water sports, boating, and camping industries increase sales. Its professionals use a variety of methods to increase brand awareness, including videos, display banners, product feeds, and email advertisements. They also assist clients in determining which factors to consider before beginning a campaign. Other services provided by the company include social advertising, SEO, content marketing, and website hosting.