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2024

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Best Social Media Marketing Agencies in Lansing

Our Recommended Top 14

We did the research for you!

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Our goal is to connect people with the best local professionals. We scored Lansing Social Media Marketing Agencies on more than 25 variables across five categories, and analyzed the results to give you a hand-picked list of the best.

31Reviewed

24Curated

14Top Picks

Learn about our selection process.

Providers

featured provider = Featured Provider

117 E Kalamazoo Street, Lansing, MI 48933

Expertise.com Rating

Review Sources

Facebook
5.0 (10)
Google
5.0 (2)

Why choose this provider?

Edge provides digital marketing solutions to help businesses in Lansing build their brands. Its in-house services include public relations and social media management, quantitative & qualitative research, integrated branding and marketing, event logistics, sponsor identification and acquisition, and market positioning. Its CEO and partner, Lorri Rishar, is a 30-year communications veteran who started her career as a community journalist, working as an editor of newspapers. She received the Pacemaker of the Year award from the Public Relations Society of America’s Central Michigan Chapter.

1567 Cahill Dr., East Lansing, MI 48823

Expertise.com Rating

Review Sources

Google
5.0 (17)
Facebook
5.0 (6)
Yelp
5.0 (1)

Why choose this provider?

Mid Michigan Interactive is a digital marketing agency that caters to clients in and around the Lansing metro. It helps businesses improve their online visibility, increase leads and engagement, and grow their revenue by offering social media optimization services. These include content production and posting, social media auditing, and SMO strategy development and execution. The team specializes in optimizing social media platforms such as Facebook, LinkedIn, and Twitter. Mid Michigan Interactive also provides PPC marketing, search engine optimization, and website design.

East Lansing, MI 48823

Why choose this provider?

Virtuosic Group is a marketing and branding agency serving Lansing-based clients. It helps businesses reach their target market through social media marketing. Its creative team has over a decade of experience utilizing social media channels as a marketing tool that brings traffic, leads, and sales to the business. It also performs social media optimization. Among the social platforms it uses are Facebook, Twitter, Google+, and LinkedIn. Additional services are web design, branding, reputation management, and graphic design.

1035 N. Washington Ave., Lansing, MI 48906

Expertise.com Rating

Review Sources

Google
4.9 (16)
Facebook
5.0 (7)

Why choose this provider?

InVerve Marketing provides inbound strategies and digital deliverables to businesses in the Lansing community. It implements social media marketing services, integrating social trends and the key demographics of each brand and engaging with the audience on multiple platforms. It offers pay-per-click advertising with active research and monitoring for increased web traffic and conversions. Its team also develops custom content for brand development, including graphics, photos, and videos. InVerve Marketing is HubSpot Certified and hosts the Lansing Regional HubSpot User Group.

221 W. Saginaw St., Lansing, MI 48933

Expertise.com Rating

Review Sources

Facebook
5.0 (27)
Google
4.3 (6)

Why choose this provider?

For over 19 years, M3 Group has been serving Lansing businesses. The agency has experience running marketing campaigns on various social media platforms, including Instagram, LinkedIn, and Facebook. It uses the M3 method—an approach that combines brand research, media planning, and campaign optimization—in projects. The agency also produces custom content like videos and photos. Shelley Boyd, its chief strategy officer, holds an MBA degree. She has a background in finance and once worked under Financial Health Credit Union.

1223 Turner Street, Suite 101, Lansing, MI 48906

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Review Sources

Facebook
4.8 (14)
Google
4.0 (4)

Why choose this provider?

Güd Marketing strives to provide integrated and comprehensive digital solutions in Lansing. For over four decades, its team has been working with public and private organizations seeking social media marketing services. The woman-owned company creates ad campaigns to help service providers connect with their online audiences and raise brand awareness. It also takes on campaign planning, content marketing, and public relations tasks. Güd Marketing has worked with Columbus Metropolitan Housing Authority, Michigan Wildlife Council, and McLaren Health Plan.

2450 Cedar St, Holt, MI 48842

Expertise.com Rating

Review Sources

Google
5.0 (24)

Why choose this provider?

Social Ops is a digital marketing agency addressing the needs of businesses in Lansing. For clients looking to grow their brand through social media channels like Facebook, Instagram, and YouTube, the company offers its Social 365 package, which is inclusive of a tool that allows business owners to schedule up to a year’s worth of content. To streamline the management of various tasks, Social Ops also offers other digital marketing tools, such as a reputation manager, testimonial collector, and competition tracker.

316 Moores River Dr., Suite 15, Lansing, MI 48910

Expertise.com Rating

Review Sources

Google
5.0 (13)
Facebook
5.0 (11)

Why choose this provider?

Elevate Marketing Co. is a Lansing-based agency that has been handling social media marketing projects for small business owners since 2015. The team offers jumpstart, performance, and elevated packages that include social strategy, content creation and publishing, page engagement, and social media advertising. It also builds Squarespace websites for local businesses and optimizes existing ones that need a facelift. The digital strategists at Elevate either work alongside internal marketing teams or assume the entire marketing efforts of clients.

Lansing, MI

Expertise.com Rating

Why choose this provider?

Lansing Design provides comprehensive online services to businesses in the local metro. It offers social media marketing solutions, helping clients keep their customers engaged and informed with their offerings and services. It also integrates social media profiles, such as Facebook and Twitter, into the client's site so that visitors know where else to find them. Additionally, the agency uses SEO to make websites more visible and PPC advertising to create leads. It has been helping Lansing enterprises for 16 years.

13060 Old U.S. 27, Dewitt, MI 48820

Expertise.com Rating

Review Sources

Facebook
4.6 (26)
Google
5.0 (5)

Why choose this provider?

Media Advantage is a creative and marketing agency serving brands and businesses in Lansing. It offers social media marketing services with consistent content across multiple platforms to enhance customer interaction. It handles campaigns on Instagram, Facebook, TikTok, Twitter, Snapchat, and Pinterest. Its team also assists with traditional media placement, including media negotiation and position audits. Media Advantage works with clients in a wide range of industries, from hospitality to entertainment. Its team has over 30 years of combined industry experience.

620 S. Capitol Ave., Lansing, MI 48933

Why choose this provider?

Lezotte Miller Public Relations Inc. is a marketing communications firm providing social media management and strategic planning services to its clientele. Its team produces content for advocacy and issues management, crisis communications, and media relations. The crew also specializes in producing communication products for businesses in the education, healthcare, economic development, and environmental industries. Founded in 1995, the public relations company serves corporations, associations, nonprofit organizations, and government agencies in Lansing and its surrounding communities.

215 S Washington Square, Suite F, Lansing, MI 48933

Expertise.com Rating

Review Sources

Google
4.6 (9)

Why choose this provider?

Marketing Resource Group is an SBA-certified, woman-owned full-service strategic communications firm that serves clients in Lansing and the surrounding areas. It provides digital marketing and social media management services, developing brand messages and designing materials for clients' target audiences. Other services offered include public relations, issue management and communications, fundraising and event planning, and research. Marketing Resource Group has been in business for more than four decades. Owner Jenell Leonard is the former director of the Michigan Film & Digital Media Office.

Lansing, MI

Expertise.com Rating

Review Sources

Google
5.0 (9)

Why choose this provider?

Matt Borghi Media & Design provides digital marketing services to various businesses in the Lansing area. Its services include social media management, search engine optimization, and content marketing that improves web presence and attracts the target audience. Using a user-centered approach, it designs responsive websites using different platforms and technologies like WordPress, Drupal, and Joomla. The digital agency has been delivering marketing solutions and engaging web designs to small businesses and non-profit organizations for over two decades.

518 N Foster Ave, Lansing, MI 48912

Expertise.com Rating

Review Sources

Facebook
5.0 (20)
Google
5.0 (2)

Why choose this provider?

Trumpet Marketing Technologies Inc. is a Lansing-based advertising agency that helps promote the business, music, products, and services of clients in the metro. It offers social media marketing and optimization services that help clients establish an online presence, showcase their content in a systematic manner, and encourage target audience participation via posts, contests, and polls. Other services include SEO, web design and development, and graphic design. Trumpet Marketing Technologies has been in the industry since 2019.

FAQs

  • What is social media marketing?

    Social media marketing is the promotion of brands, products, and services that takes place on social media platforms. Social media marketing may be done through organic posts—these are the unpaid posts and content that brands make on various social platforms, just as individuals post on social platforms. It also includes paid and sponsored posts on social media sites, such as boosted Facebook posts and Instagram ads.

  • Why is social media important for business?

    One of the major ways social media is important is because it lets businesses access and engage with consumers where those consumers spend a great deal of their time. In fact, an average user spends two hours and 24 minutes per day on social media, and by 2021, an estimated three billion people will be on social media globally. With this incredible reach, it’s no wonder that businesses are eager to promote on social platforms. Benefits of social media marketing can include:

    • A low-cost way to engage organically with target audiences
    • Potential for expanded reach of a brand message if people like, share, or comment on posts
    • Ability to leverage consumer-generated content to get more exposure
    • Easily segregate marketing by demographics on various platforms
    • Extra authority for a brand online
  • How do you market on social media?

    It depends on the advertising company’s audience, brand message, and style. Some ways businesses market themselves on social media include, but aren't limited to:

    • Sharing helpful, funny, or thought-provoking content relevant to the brand that people are likely to share
    • Sharing content from others to help create an authority page people return to often
    • Asking questions and hosting polls to spark user engagement
    • Hosting contests and giveaways to drive consumer interest and promote sharing
    • Linking from social posts back to websites and other brand content

  • What is the most used social media platform?

    Facebook is the most-used social media platform in the world. As of 2020, it had more than 2.6 billion active users. In the U.S., more than 75% of active Facebook users log in daily. Behind Facebook, the next most-used social media platforms globally are YouTube and WhatsApp. In the United States, Instagram and Twitter come after Facebook and YouTube.

  • What is a social media campaign?

    A social media campaign is an organized effort to get a message to consumers about a specific brand, product, or promotion. Campaign components can include a strategy or plan, assets, such as text and image content, a publishing schedule, and follow up. The campaign typically links to other marketing assets, such as a website landing page.

  • How do you create a social media strategy?

    A social media strategy keeps a brand on target as it works through various campaigns. Steps to creating a strategy typically include:

    • Identifying the audience and which social platforms are best for connecting with those consumers
    • Defining the goals, including what action the business wants consumers to take
    • Brainstorming and creating various content
    • Scheduling content for appropriate posting times—brands may need to test days and times to see which ones support the highest engagement and conversion rates
    • Following through with the social media posting calendar
  • How do you plan content for social media?

    Typically, brands start with overall categories and topics. They decide how many posts need to be posted per day or week and divide those up among the categories. Specific posts are created to match those needs and are scheduled in social media publishing tools, such as Hootsuite, to automate much of the process.