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Best PR Firms in Lansing

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Edge logo
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Edge

117 E. Kalamazoo Street, Lansing, MI 48933
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  • Website Design
  • Social Media Marketing

Business Description

Edge is a full-service marketing and advertising agency that serves clients in Lansing and the surrounding areas. Its in-house team provides a variety of public relations services, including internal communications, media relations, and social media strategy and social management. It also offers crisis response and issues management services, as well as handles events planning and logistics. The company regularly works in partnership with state departments and large organizations. Edge has been in business for over a decade.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Facebook
5.0 / 5 (4)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
4.0
Responsiveness
Friendliness
Helpfulness
Detail
––
Marketing Resource Group logo
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Marketing Resource Group

215 S Washington Square, Suite F, Lansing, MI 48933
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  • Website Design
  • Social Media Marketing
  • Influencer Marketing

Business Description

Marketing Resource Group has been serving clients in Lansing and its surrounding areas for more than 40 years. It takes an aggressive, versatile approach when handling public relations concerns. The firm maximizes impact by using various traditional and evolving digital media platforms. To communicate and reach clients' targeted audiences more efficiently, it works on photographs, radio and TV interviews, feature articles, and targeted ad campaigns. Other services include media training, fundraising planning, and political consulting. Marketing Resource Group is a certified Women-Owned Small Business.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.5
Google
4.5 / 5 (8)
Moonsail North logo
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Moonsail North

410 S. Cedar St., Suite C, Lansing, MI 48912
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  • Influencer Marketing
  • Social Media Marketing
  • Media Training

Business Description

Moonsail is a woman-owned and minority-owned marketing communications agency that has been serving businesses and non-profit organizations in North Lansing and the surrounding areas since 2015. Its team develops public relations strategies through the PESO (paid, earned, shared, and owned media) approach. The company also provides branding, media planning and buying, paid and organic social media marketing, and capacity building services. Moonsail is a member of the Public Relations Society of America and the Mid-Michigan Creative Alliance.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Facebook
5.0 / 5 (8)
Resch Strategies logo
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Resch Strategies

300 South Washington Square Suite 415, Lansing, MI 48933
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  • Influencer Marketing
  • Social Media Marketing
  • Media Training

Business Description

Resch Strategies is a Lansing public relations, digital marketing, and public affairs firm that serves companies, nonprofits, and individuals in the metro. The company was founded in 2009 by Matt Resch, a PR expert with over a decade of experience in working with government agencies and corporations. Its services include media relations, messaging collaterals production, issue and coalition management, and crisis communication. Resch Strategies has worked with several prominent clients, including Amazon, Pfizer, and the American Heart Association.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (1)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
Seyferth PR logo
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Seyferth PR

Lansing, MI
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  • Website Design
  • Influencer Marketing
  • Social Media Marketing

Business Description

Seyferth PR works with a wide variety of clients in Lansing and nearby locations. It represents more than 90 local, statewide, and national corporations, organizations, and institutions. The company offers a selection of PR services, which include influencer and consumer engagement, issue and brand management, and storytelling or blogging. Its team also handles matters involving relationship building, content development, hyper-local targeting, and brand tone creation. Seyferth PR has been in the industry for over 35 years.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.6
Facebook
4.1 / 5 (17)
Google
5.0 / 5 (3)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
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Frequently Asked Questions

What is public relations?

Public relations is a strategic communications discipline that has been used by government agencies, privately held companies, and nonprofit organizations since the early 20th century. Unlike marketing or advertising, PR involves managing and distributing unpaid content to inform and influence members of the public as well as employees, stakeholders, and current or prospective customers. Public relations includes a variety of specializations depending on whether communications are needed for crisis management, internal operations, social media platforms, or online publication. This profession also includes media relations, which involves interacting with journalists and mainstream media brands.

What is a PR firm?

PR firms design and implement communications strategies to influence the public and enhance a client's image or reputation. There are more than 12,000 such firms in the United States, although there are significant differences in the services they offer and the types of clients they serve. Here are a few of the most common disciplines:

  • Crisis management
  • Investor relations
  • Media relations
  • Corporate communications
  • Reputation management
  • Social media
  • Speech writing
  • Event planning

What does a PR firm do?

Public relations specialists are responsible for developing and distributing all types of internal and external communications, including press releases, annual reports, online content, and social media posts. PR firms work with clients to set a target or goal. Then, they reverse engineer a strategy to accomplish the desired results. These professionals craft corporate messages, manage online content, interact with social media influencers, plan marketing events, and work with media outlets to promote unpaid content. Depending on the industry and the firm's specialization, their experience may span the digital and print spaces.

What is public relations in marketing?

Marketing and public relations are complementary disciplines. In the traditional corporate hierarchy, these professionals work hand in hand to develop and refine promotional campaigns, track performance metrics, and maximize the results of these activities. For example, publicists can work with journalists and media outlets to distribute marketing materials developed by the brand's creative team. In most cases, coordinated PR and marketing activities are designed to enhance each other's strengths.

Do I need to give my PR company a 1099?

Probably. In most cases, U.S.-based businesses must prepare Form 1099-MISC for independent contractors, freelancers, and PR consultants who earn more than $600 per year. This document is required for income reporting and wage deductions. Businesses should consult a bookkeeper or certified public accountant for personalized tax advice, as 1099 requirements vary depending on the vendor's filing status.

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