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Best Advertising Agencies in Lansing

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Blohm Creative Partners logo
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Blohm Creative Partners

1331 East Grand River Ave. Suite #210, East Lansing, MI 48823
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  • Search Engine Optimization
  • Web Design
  • Social Media Marketing

Business Description

Blohm Creative Partners addresses the marketing needs of businesses in Lansing and nearby areas. It creates campaigns that will stand out from the crowd and capture the interest of clients' intended audience. Its expert team combines digital and conventional marketing tactics to increase clients' return on investment. They create digital marketing campaigns based on audience and industry research, digital channel identification, content development, and post-launch testing. Blohm Creative Partners, owned by Jeffrey O. Blohm, has been in the industry for 25 years.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Facebook
5.0 / 5 (5)
Google
5.0 / 5 (4)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
Celsius logo
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Celsius

3959 W. Sunwind Dr., Okemos, MI 48864
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  • Search Engine Optimization
  • Web Design
  • Graphic Design

Business Description

Celsius is an advertising agency that caters to Lansing clients who want to build their brand. It creates marketing and search engine strategies and provides advertising and print design services. Its marketing strategies help clients set an objective and strive to meet those goals within a determined period of time. The company has a CRM platform that provides clients an advantage of tracking their website's leads. It also designs and hosts websites and integrates Google Ads into its developed platforms.

Ciesa logo
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Ciesa

200 E César Chávez Ave., Lansing, MI 48906
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  • Brand Development

Business Description

Ciesa is a studio collective composed of designers, strategists, developers, and consultants who work together to deliver advertising solutions for businesses in Lansing. Its team of experts has more than 40 years of design and branding experience on both online and offline platforms. They create marketing and social media campaign strategies. They also design and develop websites and mobile applications. The Ciesa team has worked with Michigan State University, Michigan Retailers Association, and Potter Park Zoo.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.9
Facebook
4.9 / 5 (10)
Google
5.0 / 5 (1)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
4.0
Responsiveness
Friendliness
Helpfulness
Detail
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Edge logo
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Edge

117 E. Kalamazoo Street, Lansing, MI 48933
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  • Content Marketing
  • Brand Development

Business Description

Edge offers advertising tools for organizations in Thousand Oaks. It helps clients gain a competitive advantage through audience targeting, creative design, digital strategy, direct response, and media planning and placement. Since 2007, its team has been designing and implementing multi-million dollar campaigns to help clients attain their business goals and succeed. The agency also provides in-house services in the areas of branding, campaign and events planning, marketing, and PR. Edge has developed ad campaigns for various organizations, including CRA and SJMO.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Facebook
5.0 / 5 (4)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
4.0
Responsiveness
Friendliness
Helpfulness
Detail
––
King logo
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King

1555 Watertower Place, Suite 200, East Lansing, MI 48823
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  • Brand Development

Business Description

King is an advertising agency that caters to Lansing business establishments. Its goal is to help its clients expand their customer base by offering marketing, public relations, and traditional and digital advertising services. It provides SEO, PPC, and search engine marketing. The company also offers radio, television, trade show, and print advertising. Its staff has years of experience in national media buying and conducts value adds and strategic and media planning. King’s campaigns have won more than 60 international and national awards.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.8
Google
4.8 / 5 (12)
Facebook
5.0 / 5 (4)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
M3 Group logo
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M3 Group

221 W. Saginaw St., Lansing, MI 48933
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  • Social Media Marketing
  • PPC Advertising

Business Description

M3 Group is a full-service branding agency that caters to businesses and organizations in Lansing. Its team provides advertising services and helps clients create content that connects with their target customers. The company creates social media, print, and broadcast advertising campaigns. It also deals with brand development, custom publishing, event planning and execution, and PR planning tasks. Additionally, it offers SEO, SWOT analysis, and product packaging solutions. M3 Group received the Central Michigan Public Relations Society of American Pace Award in 2018.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.8
Facebook
5.0 / 5 (14)
Google
4.3 / 5 (6)
Moonsail North logo
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Moonsail North

410 S. Cedar St., Suite C, Lansing, MI 48912
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  • Brand Development
  • Integrated Media Campaigns
  • PPC Advertising

Business Description

Moonsail North helps businesses and organizations in the Lansing area communicate with target audiences and promote products and services through strategies and storytelling. The woman- and minority-owned company creates advertising campaigns, which involve media planning and buying. Its team also implements both organic and paid ad strategies, assists clients with rebranding, and offers grant consulting and strategic planning services for non-profit and for-profit organizations. Moonsail North's co-founder, Rose Tantraphol, is an adjunct public relations and advertising professor with a background in journalism.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (3)
Queue Advertising logo
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Queue Advertising

410 S. Cedar, Suite F, Lansing, MI 48912
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  • Brand Development

Business Description

Located in Lansing, Queue Advertising is a woman-owned agency that serves retail, commercial, institutional, industrial, and international clients. Its advertising services portfolio includes integrated media campaign development and implementation; digital advertising using Google Ads, display, and social media; trade show marketing and booth design; and print, broadcast, and outdoor production. It also handles search engine optimization, email marketing, copywriting and content development, and corporate branding. The team at Queue Advertising brings more than 145 years of combined experience in the industry.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (2)
Facebook
5.0 / 5 (2)
Traction logo
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Traction

617 E. Michigan Ave., Lansing, MI 48912
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  • Graphic Design
  • Content Marketing

Business Description

Traction is a Lansing-based firm that coordinates advertising and communications-based efforts for businesses and groups in the local metro. Its portfolio includes the creation of campaign strategies and digital designs using researched data regarding marketing trends and competitors. Its team organizes activations and collaborates with clients in brainstorming brand names, identities, and stories. Since its founding 25 years ago, Traction has worked with numerous companies and organizations, including SignalWire, the Marana Group, and Michigan State University.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (3)
ZimmerFish logo
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ZimmerFish

East Lansing, MI 48808
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  • Content Marketing

Business Description

ZimmerFish is a full-service multi-media marketing firm that caters to business owners in Lansing. It has been serving clients in the education, corporate, healthcare, retail, insurance, and healthcare industries for more than 25 years. The agency helps proprietors and organizations gather information about the product and service and creates an outline of their specific measurable goals and strategies. Its specialists also provide media placement, video production, and print and outdoor design services. ZimmerFish has worked with Sparrow Health Systems and Cleary University.

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Frequently Asked Questions

What is an advertising agency?

Advertising agencies are hired by various sized businesses to create advertisements for different media platforms. Agencies are typically staffed with teams that include graphic designers, copywriters, planners, and art directors. These team members work together to understand a company's brand, values, and goals and create ads for platforms such as print, web, mobile, radio, and television.

There are several types of advertising agencies, including:

Full-Service Agencies

  • Plan, develop and execute advertisements
  • Staffed by experts in all areas of advertising and marketing

Interactive Agencies

  • Focus on online and mobile advertising
  • Advertising methods often feature interactive technology

Creative Boutiques

  • Focus on creative components of advertisements
  • Smaller companies with a limited team of copywriters and creative staff

Media-Buying Agencies

  • Acts as a broker, buying and selling airtime and advertising space

What is a full-service advertising agency?

Full-service advertising agencies work with clients throughout the entire advertising process, from conceptualizing and developing advertising content, to executing advertising strategies. Alternatively, companies can work with à la carte advertising agencies if they're only looking for help with one or two steps of the advertising process, such as ad creation or media buying.

How much do companies spend on advertising?

Most experts recommend companies spend about 8% of their gross revenue on advertising and marketing, but this amount can vary depending on the company's preferred method of advertising. One of the most expensive ads ever produced is Pepsi's “Joy of Pepsi” Super Bowl ad featuring Britney Spears, which cost the company more than $8 million.

How do advertising agencies make money?

While some advertising agencies charge an hourly rate or fixed fee for their services, other fee structures can be a bit more complex. Some advertising agencies may charge clients based on value—that is, they take a percentage of the client's return on investment (ROI). These kinds of fee structures typically carry less risk for the customer because the advertising agency is financially incentivized to produce successful advertising.

How can companies use social media to advertise?

Social media advertising can be a low-cost option for businesses of all sizes. Platforms such as Facebook and Instagram make it easy for companies to create their own advertisements and roll them out to their target audiences, with just a few clicks.

However, while do-it-yourself social media advertising can be an effective solution for companies with limited advertising budgets, it goes without saying that the expertise of a skilled advertising agency shouldn't be discounted. Advertising experts can quickly help companies determine the best way to roll out social media campaigns and scale them to ensure a high return on investment.

What is a digital ad agency?

Digital ad agencies combine the principles of traditional advertising, including graphic design and copywriting, with modern technology. These agencies typically go above and beyond standard advertising services, providing clients with a full host of marketing services and digital solutions. Some services that are commonly offered by digital ad agencies include:

  • Social media marketing
  • Search engine optimization
  • Content creation
  • Pay-per-click advertising
  • Website design
  • App development
  • Email marketing
  • Media campaigns
  • Video production

What ad agency does Geico use?

For more than 25 years, Geico has been working with The Martin Agency. Together, this insurance provider and its advertising agency have created an enormous catalog of witty campaigns for television, radio, and digital media.

Several principles are followed in the creation of Geico's ads, including light humor and clarity of brand. Following these principles, The Martin Agency has created a broad range of recognizable characters and ads for Geico, including the Hump Day campaign and, of course, Geico's famous gecko commercials.

How much do advertising agencies charge?

The cost of advertising services can vary greatly, with social media advertising campaigns ranging from $250 to $10,000 per month and video advertisements starting from about $1,000 to more than $1 million. Other services, including copywriting and graphic design, are also subject to varying costs, with some agencies charging a combined fee for copywriting and graphic design and others charging à la carte.

Why do companies advertise?

There are many benefits to advertising a business. While every company tends to go about advertising their products or services in different ways, the benefits are generally the same. They include:

  • Generating awareness of the business
  • Sharing information about upcoming sales or product launches with consumers
  • Providing consumers with details, such as the business's address, website or phone number
  • Establishing brand identity
  • Changing the general public's perception of the business
  • Increasing revenue

What does a copywriter do at an ad agency?

Copywriters are an important part of an advertising agency's creative team. Working alongside art directors and graphic designers, copywriters help to determine the tone for the advertisements they create. They're responsible for writing text, scripts and CTAs (call to action) for print and digital media advertising, and, in many cases, they come up with taglines, which are often the most memorable part of an advertisement.

What does a managing director do at an ad agency?

Managing directors are responsible for overseeing the relationship between clients and the creative team. They act as a liaison between these parties, ensuring that the creative team is meeting the needs of the client and producing work in an efficient and timely manner. The managing director is also responsible for handling financial transactions with the client and, in most companies, reporting financial information to the company's financial director.

Are ad agencies liable for false advertising?

In the event that false claims are made in advertisements, the Federal Trade Commission (FTC) typically investigates both the brand and the ad agency. Liability is then determined on a case-by-case basis. As such, it's important that brands and ad agencies work together to create honest advertising campaigns and establish strict compliance and quality assurance processes.

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