Blohm Creative Partners is a full-service agency that launches marketing campaigns for local businesses in Lansing and the surrounding areas. It creates customized marketing plans that help various entrepreneurs increase website traffic and boost ROI. Its team utilizes digital campaign methods that include various advertising strategies, such as geofencing, social media advertisements, and email marketing. The business, established by Jeffrey O. Blohm, has been handling web design, branding, and broadcast media projects for over 25 years.
1331 East Grand River Ave. Suite #210, East Lansing, MI 48823
East Lansing, MI 48823
Celsius is an advertising agency that caters to Lansing clients who want to build their brand. It creates marketing and search engine strategies and provides advertising and print design services. Its marketing strategies help clients set an objective and strive to meet those goals within a determined period of time. The company has a CRM platform that provides clients an advantage of tracking their website's leads. It also designs and hosts websites and integrates Google Ads into its developed platforms.
3959 W. Sunwind Dr., Okemos, MI 48864
Okemos, MI 48864
Ciesa is a studio collective composed of designers, strategists, developers, and consultants who work together to deliver advertising solutions for businesses in Lansing. Its team of experts has more than 40 years of design and branding experience on both online and offline platforms. They create marketing and social media campaign strategies. They also design and develop websites and mobile applications. The Ciesa team has worked with Michigan State University, Michigan Retailers Association, and Potter Park Zoo.
200 E César Chávez Ave., Lansing, MI 48906
Lansing, MI 48906
Edge offers advertising tools for organizations in Thousand Oaks. It helps clients gain a competitive advantage through audience targeting, creative design, digital strategy, direct response, and media planning and placement. Since 2007, its team has been designing and implementing multi-million dollar campaigns to help clients attain their business goals and succeed. The agency also provides in-house services in the areas of branding, campaign and events planning, marketing, and PR. Edge has developed ad campaigns for various organizations, including CRA and SJMO.
117 E. Kalamazoo Street, Lansing, MI 48933
Lansing, MI 48933
King is an advertising agency that caters to Lansing business establishments. Its goal is to help its clients expand their customer base by offering marketing, public relations, and traditional and digital advertising services. It provides SEO, PPC, and search engine marketing. The company also offers radio, television, trade show, and print advertising. Its staff has years of experience in national media buying and conducts value adds and strategic and media planning. King’s campaigns have won more than 60 international and national awards.
1555 Watertower Place, Suite 200, East Lansing, MI 48823
East Lansing, MI 48823
M3 Group is a full-service branding agency that caters to businesses and organizations in Lansing. Its team provides advertising services and helps clients create content that connects with their target customers. The company creates social media, print, and broadcast advertising campaigns. It also deals with brand development, custom publishing, event planning and execution, and PR planning tasks. Additionally, it offers SEO, SWOT analysis, and product packaging solutions. M3 Group received the Central Michigan Public Relations Society of American Pace Award in 2018.
221 W. Saginaw St., Lansing, MI 48933
Lansing, MI 48933
Moonsail North helps businesses and organizations in the Lansing area communicate with target audiences and promote products and services through strategies and storytelling. The woman- and minority-owned company creates advertising campaigns, which involve media planning and buying. Its team also implements both organic and paid ad strategies, assists clients with rebranding, and offers grant consulting and strategic planning services for non-profit and for-profit organizations. Moonsail North's co-founder, Rose Tantraphol, is an adjunct public relations and advertising professor with a background in journalism.
410 S. Cedar St., Suite C, Lansing, MI 48912
Lansing, MI 48912
Located in Lansing, Queue Advertising is a woman-owned agency that serves retail, commercial, institutional, industrial, and international clients. Its advertising services portfolio includes integrated media campaign development and implementation; digital advertising using Google Ads, display, and social media; trade show marketing and booth design; and print, broadcast, and outdoor production. It also handles search engine optimization, email marketing, copywriting and content development, and corporate branding. The team at Queue Advertising brings more than 145 years of combined experience in the industry.
410 S. Cedar, Suite F, Lansing, MI 48912
Lansing, MI 48912
Traction is a Lansing-based firm that coordinates advertising and communications-based efforts for businesses and groups in the local metro. Its portfolio includes the creation of campaign strategies and digital designs using researched data regarding marketing trends and competitors. Its team organizes activations and collaborates with clients in brainstorming brand names, identities, and stories. Since its founding 25 years ago, Traction has worked with numerous companies and organizations, including SignalWire, the Marana Group, and Michigan State University.
617 E. Michigan Ave., Lansing, MI 48912
Lansing, MI 48912
ZimmerFish is a full-service multi-media marketing firm that caters to business owners in Lansing. It has been serving clients in the education, corporate, healthcare, retail, insurance, and healthcare industries for more than 25 years. The agency helps proprietors and organizations gather information about the product and service and creates an outline of their specific measurable goals and strategies. Its specialists also provide media placement, video production, and print and outdoor design services. ZimmerFish has worked with Sparrow Health Systems and Cleary University.
East Lansing, MI 48808East Lansing, MI 48808
In the event that false claims are made in advertisements, the Federal Trade Commission (FTC) typically investigates both the brand and the ad agency. Liability is then determined on a case-by-case basis. As such, it's important that brands and ad agencies work together to create honest advertising campaigns and establish strict compliance and quality assurance processes.
Managing directors are responsible for overseeing the relationship between clients and the creative team. They act as a liaison between these parties, ensuring that the creative team is meeting the needs of the client and producing work in an efficient and timely manner. The managing director is also responsible for handling financial transactions with the client and, in most companies, reporting financial information to the company's financial director.
Copywriters are an important part of an advertising agency's creative team. Working alongside art directors and graphic designers, copywriters help to determine the tone for the advertisements they create. They're responsible for writing text, scripts and CTAs (call to action) for print and digital media advertising, and, in many cases, they come up with taglines, which are often the most memorable part of an advertisement.