Best Life Insurance Companies in Grand Rapids

Why These Life Insurance Companies?

Our goal is to connect people with the best local experts. We scored Grand Rapids Life Insurance Companies on more than 25 variables across five categories, and analyzed the results to give you a hand-picked list of the best.

Reviewed Curated Top Picks 8,590 5,164 26

Our Selection Criteria:

  • 1. Availability

    Consistently approachable and responsive, so customers never feel ignored.

  • 2. Qualifications

    Building customer confidence with licensing, accreditations, and awards.

  • 3. Reputation

    A history of delighted customers and outstanding service.

  • 4. Experience

    Masters of their craft, based on years of practical experience and education.

  • 5. Professionalism

    Providing service with honesty, reliability, and respect.

Read more about our selection process

Great Lakes Insurance

  • Health Insurance
  • Life Insurance

Since 2003, Great Lakes Insurance has been helping clients protect their families, assets, and finances. It provides individuals in Grand Rapids with life insurance that can cover bills, pay for some expenses incurred running a family business, and finance the family's future needs in the event of a tragedy. The agency offers various coverages, such as term, final expense, universal life, indexed universal, and whole life insurance. Great Lakes Insurance is a family-owned company run by Kinzie Financial Services.

3205 68th Street Southeast
Caledonia, MI 49316


Innovative Solutions Agency

  • Health Insurance

Innovative Solutions Agency is an independent insurance agency that has been serving the residents of Grand Rapids and the rest of Michigan for almost two decades. It provides health insurance for individuals, families, and employer groups. Founder Gabrielle Warner is a Certified Online Health Insurance Advisor and a member of the Grand Rapids Area Chamber of Commerce and River City Business Network International. She has been working in the insurance industry for more than 25 years.

Ritchie Run
Grand Rapids, MI 49319


Ottawa Kent

  • Life Insurance

Ottawa Kent is an independent insurance agency that provides insurance services to individuals and businesses in Grand Rapids and surrounding communities. It represents multiple carriers that offer a variety of insurance packages. It carries life and health insurance plans, which cover universal life insurance, whole life insurance, term life insurance, child life insurance, and Medicare supplement insurance. It has served the Western Michigan area for more than 40 years and is currently led by company president Mike Haverdink.

7472 Main Street
Jenison, MI 49429


RCB & Associates

  • Long Term Care
  • Life Insurance

RCB & Associates offers a variety of insurance services in Grand Rapids. It provides individual life insurance, group life insurance, and voluntary group life insurance. The business also offers individual medical insurance, individual dental insurance, group long and short-term disability insurance, group long-term care insurance, and voluntary group accident insurance. It also has flexible spending account administration services and employee assistance programs. RCB & Associates has been offering its comprehensive services to customers since 2002.

6147 28th Street Southeast
Grand Rapids, MI 49546


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