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Best PR Firms in Worcester

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Berg's Eye Communications logo
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Berg's Eye Communications

399 England St., Cumberland, RI 02864
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  • Content Marketing

Business Description

Berg's Eye Communications offers PR solutions to companies in Worcester. The team maintains a business's reputation internally and before the general public, positively publicizing major events like shifts in the board of directors or moves to a larger area. It handles interactions with mass media players such as editors and reporters. Founder and principal Mark Berger has been in the public relations and marketing communications sector for more than two decades. He has been involved with non-profits, tech companies, and healthcare institutions.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.9
Facebook
4.9 / 5 (21)
Google
5.0 / 5 (1)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
BIGfish Communications logo
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BIGfish Communications

283 Newbury Street, Boston, MA 02115
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Business Description

BIGfish Communications is a boutique PR firm that caters to B2B, B2C, and B2B2C clients from Worcester. To boost brand awareness, it creates strategies that involve creative storytelling, media coverage, and cascading messages through thought leaders. The agency writes and distributes press releases, drives hype for product launches, sources third-party endorsements, and facilitates award campaigns. For the past 21 years, BIGfish Communications has been representing brands in industry events such as the Mobile World Congress, Consumer Electronics Show, and Internationale Funkausstellung Berlin.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.4
Facebook
4.4 / 5 (68)
Carlson Communications logo
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Carlson Communications

276 West Main Street, Northborough, MA 01532
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  • Website Design
  • Influencer Marketing
  • Social Media Marketing
  • Media Training

Business Description

Carlson Communications is a full-service marketing firm that helps clients in Worcester grow their businesses. It advises and assists customers with developing public relations strategies that include media messages and events that overlap or reinforce one another. The company has been helping senior housing builders and developers, such as Kenney Development, F. H. Perry, and Aquarius, achieve their leasing and sales goals for more than two decades. Founder Rich Carlson has 47 years of experience in the marketing, advertising, and public relations fields.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (3)
Facebook
5.0 / 5 (1)
Castle logo
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Castle

38 Third Avenue Charlestown Navy Yard, Boston, MA 02129
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  • Crisis Management

Business Description

Castle provides PR services that combine integrated approaches to help businesses in Worcester connect with their target audience. It offers relationship marketing, media relations, thought leadership, training, and marketing communications solutions. It also performs needs assessments, gives event and sponsorship recommendations, creates content, and handles awards submissions. The company has served different clients, such as Baker Newman Noyes, Cell Signaling Technology, and HP. Castle has been in operation since 1996 and was recognized as a Forbes 2021 Best PR Agency.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Facebook
5.0 / 5 (15)
Google
4.8 / 5 (4)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
4.0
Responsiveness
Friendliness
Helpfulness
Detail
––
Davis Advertising logo
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Davis Advertising

1331 Grafton Street, Worcester, MA 01604
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  • Branding
  • Social Media Marketing

Business Description

Davis Advertising provides services involving public relations for businesses and corporations within Worcester. Its team employs formatted message writing, press release optimization, and customized press list distribution for the promotion of client messages, branding, and awareness. In addition, it uses different mediums of advertising such as video and audio productions, as well as photography, graphic design, and media buying. The company's president, Andy Davis, is also a board member of the local area's largest producer of consumer shows, the Expo Management Group.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.7
Facebook
4.9 / 5 (18)
Google
4.0 / 5 (4)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
4.0
Responsiveness
Friendliness
Helpfulness
Detail
Dennehy Public Relations logo
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Dennehy Public Relations

45 Village St, Medway, MA 02053
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  • Media Training
  • Crisis Management

Business Description

Dennehy Public Relations serves clients throughout Worcester and the nearby areas. The firm seeks to understand clients' goals and objectives, develops narratives and key messaging, and employs traditional, social, and digital storytelling to assist clients in connecting their brands with consumers in person and online. The firm has access to a database of lifestyle media, influencers, and bloggers. It has created campaigns for national, regional, and local consumer brands, nonprofits, and events for nearly 30 years.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Facebook
5.0 / 5 (17)
Google
5.0 / 5 (2)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
Ellis Strategies logo
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Ellis Strategies

150 Staniford St., Suite 9, Boston, MA 02114
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  • Branding
  • Media Training

Business Description

Established in 2005, Ellis Strategies caters to individuals, businesses, and nonprofit organizations in the Worcester metro and the surrounding communities. It utilizes its public relations capabilities to help clients control and share their stories with the news media and their target audiences. Its strategies include creating effective messaging that can attract influencers and reporters. Some of the content it generates are articles, newsletters, opinion pieces, and website copy. Matt Ellis, the owner, is a journalist who has received an Emmy and Peabody Award.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (2)
Nickerson logo
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Nickerson

90 Canal Street, 4th Floor, Boston, MA 02114
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  • Branding

Business Description

Nickerson serves businesses and organizations in the Worcester area. The firm helps clients develop internal and external messaging. Its team is also responsible for corporate communications, media relations, social media channel monitoring, and event activation. It serves industries such as technology, hospitality, real estate, and construction. Lisa Nickerson founded Nickerson after receiving the PRISM Award for Marketing Professional of the Year in 2016. She is also the VP of Sponsorship for Boston Women in Media & Entertainment.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Facebook
5.0 / 5 (5)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
4.0
Responsiveness
Friendliness
Helpfulness
Detail
––
Vision Advertising logo
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Vision Advertising

367 West Main Street, Suite D, Northborough, MA 01532
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  • Website Design
  • Social Media Marketing

Business Description

Vision Advertising is a women-owned agency that caters to B2B and B2C clients in Worcester. It offers public relations services, combining traditional storytelling through television, radio, and print campaigns with online initiatives that target new media audiences. It also carries out its branding strategies using search engine marketing, social media management, and web design and development. Vision Advertising has been in operation since 1999. It has been among the Top 10 list of advertising, marketing, and communications firms of the Worcester Business Journal for five consecutive years.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Yelp
5.0 / 5 (4)
Google
5.0 / 5 (1)
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Frequently Asked Questions

What is public relations?

Public relations is a strategic communications discipline that has been used by government agencies, privately held companies, and nonprofit organizations since the early 20th century. Unlike marketing or advertising, PR involves managing and distributing unpaid content to inform and influence members of the public as well as employees, stakeholders, and current or prospective customers. Public relations includes a variety of specializations depending on whether communications are needed for crisis management, internal operations, social media platforms, or online publication. This profession also includes media relations, which involves interacting with journalists and mainstream media brands.

What is a PR firm?

PR firms design and implement communications strategies to influence the public and enhance a client's image or reputation. There are more than 12,000 such firms in the United States, although there are significant differences in the services they offer and the types of clients they serve. Here are a few of the most common disciplines:

  • Crisis management
  • Investor relations
  • Media relations
  • Corporate communications
  • Reputation management
  • Social media
  • Speech writing
  • Event planning

What does a PR firm do?

Public relations specialists are responsible for developing and distributing all types of internal and external communications, including press releases, annual reports, online content, and social media posts. PR firms work with clients to set a target or goal. Then, they reverse engineer a strategy to accomplish the desired results. These professionals craft corporate messages, manage online content, interact with social media influencers, plan marketing events, and work with media outlets to promote unpaid content. Depending on the industry and the firm's specialization, their experience may span the digital and print spaces.

What is public relations in marketing?

Marketing and public relations are complementary disciplines. In the traditional corporate hierarchy, these professionals work hand in hand to develop and refine promotional campaigns, track performance metrics, and maximize the results of these activities. For example, publicists can work with journalists and media outlets to distribute marketing materials developed by the brand's creative team. In most cases, coordinated PR and marketing activities are designed to enhance each other's strengths.

Do I need to give my PR company a 1099?

Probably. In most cases, U.S.-based businesses must prepare Form 1099-MISC for independent contractors, freelancers, and PR consultants who earn more than $600 per year. This document is required for income reporting and wage deductions. Businesses should consult a bookkeeper or certified public accountant for personalized tax advice, as 1099 requirements vary depending on the vendor's filing status.

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