Expertise.com

2024

Last updated:

Best Pay-Per-Click (PPC) Agencies in Worcester

Our Recommended Top 16

We did the research for you!

  • Licensing
  • User Reviews
  • Mystery Shopping Calls

Our goal is to connect people with the best local professionals. We scored Worcester Pay-Per-Click (PPC) Agencies on more than 25 variables across five categories, and analyzed the results to give you a hand-picked list of the best.

25Reviewed

21Curated

16Top Picks

Learn about our selection process.

Providers

featured provider = Featured Provider

Website
Worcester, MA
  • Search Engine Optimization
  • Brand Development
  • Email Marketing
  • Web Design
  • Video Production
  • Graphic Design
  • Social Media Marketing
  • PPC Advertising
  • Web Testing/Analytics

Why choose this provider?

Boost Local serves a variety of clients in Worcester, ranging from financial institutions, law firms, and mental health facilities to auto shops and general contractors. It aims to improve businesses' lead generation by combining pay-per-click advertising campaigns with customer relationship management tools. The agency's PPC specialists create and manage paid search advertisements on Google and Bing Ads. Additionally, they optimize clients' online presence through local SEO strategies, utilizing Bing Places and Google Business Profile. Boost Local also handles web design and redesign projects.

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Price: Request Your Free Personalized Marketing Plan!

Worcester, MA

Why choose this provider?

Need help contacting a Pay-Per-Click (PPC) Agency in Worcester? Call our Concierge team at 848-Book-Pro (848-266-5776 from 6 am - 4 pm PT | Mon - Fri). They are standing by to help you get the service you need.

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Price: Free booking service | Call 848.Book.Pro!

Website
291 Main Street, Suite 16, Milford, MA 01757

Why choose this provider?

617 Marketing offers pay-per-click management solutions to business owners in Worcester. It aims to help clients achieve a strong online presence and reach their target audiences by using a custom-tailored approach to managing pay-per-click campaigns executed on various search engines and platforms, including Google, Bing, Amazon, and Youtube. In addition to pay-per-click advertising, 617 Marketing's other capabilities include web design and development, search engine optimization, and social media management. Its founder, George Gergis, has a background in web and graphic design.

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Website
800 Hingham Street, Rockland, MA 02370

Why choose this provider?

FireRock Marketing works with small- and mid-sized companies in Worcester to improve their online visibility. To drive website traffic and increase conversions, it builds ads on various digital channels such as Facebook, Google, Instagram, and LinkedIn and localizes landing pages. Its team utilizes a “Strategy First” approach to help businesses acquire and retain customers by developing results-driven marketing plans based on their needs and consumer profile. The consultants have over 40 years of combined experience building marketing programs for different global brands, including AT&T, New Balance, and Pfizer.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (29)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Website
10 Derby Square, Unit S1, Salem, MA 01970

Why choose this provider?

Sperling Interactive is a website design and marketing firm that caters to clients in Worcester. One of its services is pay-per-click advertising. Its team uses a combination of Google, Bing, and Facebook ads to reach customers searching for the services a business offers. Sperling Interactive also deals with content creation, web design and development, graphic and print design, video and photography, and branding. It was founded in 2008 and was included in Inc. Magazine's list of 5,000 fastest-growing privately held companies in the US in 2022.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (11)
Facebook
5.0 / 5 (8)
Yelp
5.0 / 5 (1)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Website
25 Holden Street, Providence, RI 02908

Why choose this provider?

LevelUP Digital Solutions covers marketing and advertising projects for businesses and corporations in the Worcester area. The firm offers pay-per-click solutions that utilize specific keywords and tracking methods to help clients improve and monitor their lead generation and retention capabilities on search platforms. Its developers work alongside each company in optimizing existing marketing endeavors using data that is gathered from comprehensive reports of consumer responses and preferences. They also implement custom SEO functions, organize web hosting routines, and incorporate e-Commerce features in tailored websites.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (70)

Website
74 Blossom St., Leominster, MA 01453

Why choose this provider?

Code Reliable is a digital marketing firm that serves clients in the Worcester metro and nearby localities. The agency develops and conducts PPC campaigns to increase click-through rates, strengthen brand recognition, and sustain site traffic over time. It implements PPC advertisements across several platforms, including Google and Facebook. The company also provides web design, web development, custom programming, lead generation, conversion optimization, and inbound marketing services. Code Reliable has been in the industry since 2013.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Facebook
5.0 / 5 (6)
Google
5.0 / 5 (2)

Website
Milford, MA

Why choose this provider?

McCarthy and King Marketing, Inc., offers direct response services to businesses in Worcester. Its digital marketing package includes PPC or paid search campaigns that focus on Google and Bing ads to target customers actively searching for client offerings. It also assists in social media paid ads, local SEO/Google Maps, reputation management, social media organic posting, banner display ads, and precision banner display ads. Founded in 1990, the agency works with B2B and B2C businesses in the non-profit, manufacturing, professional, consulting, financial, and construction industries.

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Website
61 Everard Ave., Revere, MA 02151

Why choose this provider?

Business Fitness Consulting is a marketing and paid advertising agency that serves the Worcester metro. It delivers PPC services such as campaign setup, performance management, and competitive SEM research. Its team writes search ad copies, executes SEM plans and keyword strategies, and aligns advertising offers like webinars, white papers, and videos. Additionally, it creates custom packages for real estate, landscaping, and construction businesses. The agency was founded in 2012 and is a member of the North Shore Latino Business Association.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (31)
Facebook
5.0 / 5 (17)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
3.7
Responsiveness
Friendliness
Helpfulness
Detail
––

Website
474 Grove St. Suite 395, Worcester, MA 01605

Why choose this provider?

Agency Rosseel accommodates small and medium-sized businesses in and around Worcester. The company assists clients in increasing their brand awareness and reaching target audiences through digital services, such as website design, pay-per-click (PPC) advertising, and search engine optimization. Its PPC solutions include analyzing competitors and researching highly relevant keywords. Agency Rosseel's team of strategists, developers, and writers collaborates in building and implementing PPC campaigns across Google and blogging domains. They have handled digital projects for home service sectors, like electricians, plumbing, and residential cleaning solutions.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.3
Google
5.0 / 5 (6)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Website
Natick, MA 01760

Why choose this provider?

Fblinking helps small businesses in Worcester increase their customer base through pay-per-click advertising. It creates and designs customized ad campaigns directed at a targeted audience on Google and social media. The agency starts with an audit to determine clients’ needs and targets. It monitors performance and optimizes campaigns for better ROI. Additionally, it handles website creation, SEO, and social media management. Fblinking started in 2020 and is focused on providing digital marketing solutions for small businesses.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (8)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Website
276 West Main Street, Northborough, MA 01532

Why choose this provider?

Carlson Communications is a full-service marketing agency that has been helping businesses in Worcester since 1989. Its team provides various digital solutions such as web and graphic design, online and print advertising, video production, social media marketing, and branding services. One of its main focuses is working with housing builders and developers in marketing their communities to senior citizens. Its president, Rich Carlson, has over 45 years of industry experience and has written articles for local, national, and regional publications about real estate marketing.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (3)

Website
Douglas, MA 01516

Why choose this provider?

Intend is a full-service agency offering digital marketing services to businesses in and around Worcester looking for data-driven solutions. It generates a pay-per-click advertising model integrated into its SEM packages aimed to drive new customers to websites, gain higher visibility on SERPs, optimize Google and Bing ads, and re-market to raise conversion numbers. Its SEM plans also include keywords, ads management, tracking, reporting, and campaign creation. Intend has worked with brands such as Regency and Chiswick and Campbell Construction.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Facebook
5.0 / 5 (5)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Website
Worcester, MA

Why choose this provider?

Nashoba Marketing caters to businesses throughout Worcester and nationwide. The company launches and manages pay-per-click advertising campaigns on search engines and social media platforms, including LinkedIn and Google. It sets up a dedicated Google Analytics account to help businesses track and understand consumer behavior. The company also runs e-mail marketing campaigns and uses platforms like Mailchimp and Marketo in the work process. Scott Bush, its primary member, has more than two decades of industry experience.

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Website
1654 Massachusetts Avenue Suite 61, Cambridge, MA 02138

Why choose this provider?

Search Benefit is a team of Ivy League marketing experts that helps companies in Worcester improve sales figures through pay-per-click advertising. It helps clients stand out from competitors through tailored Google Ads campaigns that go through testing, analysis, and optimization. It also provides SEO, CRO, content, and social media marketing. Search Benefit was started in 2009 by Philip Nikolayev, who has a BA and an MA and has an extensive background in math, logic, and web programming.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.0
Google
5.0 / 5 (4)

Website
30 Newbury Street, 3rd Floor, Boston, MA 02116

Why choose this provider?

The Best Pay Per Click Marketing caters to clients in Worcester who seek PPC options. The crew handles paid advertising campaigns on Bing, Google, and Facebook. It manages promotional campaigns on YouTube and LinkedIn and takes aim at specific market sectors with an elevated need for a business's services and goods. The agency also makes landing pages and reports on the progress of its efforts regularly. It is HubSpot Academy certified in inbound marketing and uses media creation and AI tools supplied by Adobe.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (12)

FAQs

  • What is PPC in marketing?

    PPC stands for pay-per-click. It's a form of online advertising where the advertiser only pays when people click on the ad. PPC ads are targeted by keywords and other factors, so they show up in search engines and on websites for people who might be interested in specific products. For example, PPC ads for makeup might show up on women's clothing sites.

  • What is a PPC agency?

    A PPC agency provides services to create, launch, and manage PPC ad campaigns. Since the best results with these ads require constant monitoring and tweaking, many businesses choose to outsource the process to experts or services that offer automation tools.

    Some common services provided by PPC agencies include:

    • Keyword research to ensure ads are properly targeted
    • Creation of PPC ad copy
    • Creation of ad bidding rule sets
    • Monitoring of ad campaigns
    • Tweaking bidding and other parameters to maximize results
  • How much do PPC agencies charge?

    The cost of PPC advertising through an agency depends on its fee schedule, including how much exposure a company wants and what it's willing to pay for that exposure. Costs can average between $500 and $5,000 a month for management fees alone. Some common fee structures include:

    • Percentage of ad spend: The client pays the PPC agency a percentage of what it spends on advertising—typically 15% to 30%. This structure tends to be better for smaller accounts.
    • Management fee: The client pays a flat management fee on top of advertising costs. Good for companies running the same type of campaigns monthly.
    • Management fee plus a percentage of ad spend:  A good option for larger clients with many administrative requirements.
  • What is a PPC marketing campaign?

    A PPC marketing campaign is a group of ads meant to drive specific results. A company might launch an ad campaign to draw attention to a new product, for example, with ads leading to various types of landing pages for the product. Another option is a government agency paying for ads to inform people about health insurance options or requirements for new housing programs.

  • Is AdWords the same as PPC?

    No, Google Ads or AdWords is not the same thing as PPC. PPC is an overarching term for any pay-per-click advertising campaign. Google Ads or AdWords is a type of PPC offering.

    When someone pays for ads through this network, the PPC ads are placed on pages within Google's ad network. That can include search ads, which are text ads or sponsored links that appear at the top or side of search results on Google, Bing, or Yahoo. It can also include PPC display ads, which show up on websites within the Google ad network. According to Google, its network covers 90% of the internet.

  • What does CPC mean?

    CPC stands for cost per click. This is how much an advertiser pays every time an ad is clicked. It helps determine the total cost of a campaign, but advertisers can also set a budget. For example, if the budget is $100 and the average cost per click is 25 cents, the campaign supports 400 clicks.