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Best Social Media Marketing Agencies in Springfield

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All Points Digital logo
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All Points Digital

71 Raymond Rd, West Hartford, CT 06107
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Business Description

The digital marketers at All Points Digital offer clients with a full slate of digital marketing services, including social media marketing strategies. All Points Digital develops content for small to midsize businesses throughout the metro areas of its West Hartford and Norwalk locations. The company works with real estate agencies, dentists, energy suppliers, and clients from many other sectors. It uses a combination of organic and paid services to engage with its client's target markets on all popular social media platforms, as well as designing ads.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (8)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
Dennis PR Group logo
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Dennis PR Group

360 Bloomfield Ave, Windsor, CT 06095
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Business Description

Dennis PR Group is a full-service public relations and marketing group with locations in Windsor, Stamford, Brookline, and NYC. It works with clients engaged in multiple sectors, including health care, law, finance, and entertainment. The agency's services include planning social media marketing campaigns, ensuring the appropriate content is strategically managed on the right platforms, such as LinkedIn, Instagram, Facebook, and Twitter, and conducting in-depth and continuing analysis to ensure the client's target customers are engaged.

FourteenG logo
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FourteenG

1052 New Britain Ave, West Hartford, CT 06110
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Business Description

Located in West Hartford, FourteenG is a full-service branding and marketing agency founded in 2012, serving clients throughout and beyond Springfield's metro area. Its clients come from new and emerging businesses in a diverse range of sectors. The agency's social media marketing team create content and develop ads for various platforms, as well as strategically planning campaigns and geofencing ads to target specific customer profiles. The agency also produces performance and analysis reports.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Facebook
5.0 / 5 (17)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
GCAi logo
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GCAi

Tower Square 20th Floor 1500 Main Street, Springfield, MA 01115
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Business Description

GCAi is a public relations, advertising, and social media marketing agency based in Springfield. It's served a wide range of businesses at various stages of development throughout the metro area since forming in 1991. The agency's social media marketing team develop budget-friendly strategies, creating a variety of content, from blogs and posts to graphics and video, that generate interest in the brand, increase traffic, and increase conversions. GCAi is a Facebook Marketing Partner that works across all social media.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.4
Facebook
5.0 / 5 (4)
Google
5.0 / 5 (2)
Get Set Marketing logo
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Get Set Marketing

207 Worthington St Fl 3, Springfield, MA 01103
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Business Description

Get Set Marketing is a Springfield-based agency founded in 2002 that works with small and midsize businesses throughout the metro area. Its services include planning and implementing social media marketing campaigns for a diverse range of businesses, including restaurants, brewers, and sports clubs. The agency can create ads and video content for Facebook, Instagram, Twitter, and YouTube, as well as graphics for additional marketing channels, such as print and direct mail.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Facebook
5.0 / 5 (33)
Google
5.0 / 5 (3)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
Influential Designs logo
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Influential Designs

50 Founders Plz Ste 302, East Hartford, CT 06108
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Business Description

Located in East Hartford, Influential Designs is a full-service marketing agency that specializes in planning and implementing social media campaigns for small businesses, nonprofits, and start-ups in the Springfield metro area. It works in multiple sectors, including government, health care, food, and beverage. Its social media marketing services include developing still and motion content for popular platforms, such as Facebook and YouTube, as well as designing all digital and traditional marketing materials.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Facebook
5.0 / 5 (1)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
Linked Media logo
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Linked Media

62 Lasalle Rd Ste 310, West Hartford, CT 06107
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Business Description

Linked Media customizes online marketing campaigns that enable local businesses to reach customers in their area and extend their brand beyond its current borders. The agency serves the Springfield metro area from its West Hartford studio, working in various industries, including education, restaurants, home improvement, and health. Its social media management and marketing services include creating content for popular and niche platforms, organizing social influencer events, and being the ambassador for its client's brand.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.8
Facebook
5.0 / 5 (5)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
Mission 4 Media logo
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Mission 4 Media

71 Raymond Rd Ste 107, West Hartford, CT 06107
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Business Description

Mission 4 Media specializes in planning and fulfilling social media strategies for local businesses looking to communicate with local audiences. Based in West Hartford for over 10 years, it works with fitness clubs, newspapers, restaurants, and other diverse businesses throughout the Springfield metro area. The agency's social media services include creating and posting all content, determining the best platform for delivery, such as Facebook and YouTube, and producing performance and analysis reports.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.0
Google
4.0 / 5 (4)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
SmartSite Consulting LLC logo
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SmartSite Consulting LLC

8 Richmond Rd, West Hartford, CT 06117
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Business Description

SmartSite Consulting LLC is a digital marketing agency located in West Hartford, serving clients throughout the Springfield metro area. It works with small to midsized businesses in various industries, including automotive, communications, and hair design. Its social media experts determine the optimum platform for their client's marketing dollars, such as LinkedIn, Facebook, or Twitter. They also plan strategies for the release and management of posts, ads, and other content, to maximize the client's online presence and convert traffic into sales.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (3)
Zag Interactive logo
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Zag Interactive

20 Western Blvd, Glastonbury, CT 06033
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Business Description

Zag Interactive is a full-service digital agency founded in 2002. Based in Glastonbury, it plans and manages social media marketing campaigns for clients throughout the Springfield metro area, concentrating on the banking, energy, wellness, and transportation industries. Its services include advising on the client's social media policies and procedures, conducting an analysis of competitor strategies, designing ads and developing monthly content calendars, and regularly posting content and monitoring its impact within the geofenced area and with target markets.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (4)
Back to Providers

Frequently Asked Questions

What is social media marketing?

Social media marketing is the promotion of brands, products, and services that takes place on social media platforms. Social media marketing may be done through organic posts—these are the unpaid posts and content that brands make on various social platforms, just as individuals post on social platforms. It also includes paid and sponsored posts on social media sites, such as boosted Facebook posts and Instagram ads.

Why is social media important for business?

One of the major ways social media is important is because it lets businesses access and engage with consumers where those consumers spend a great deal of their time. In fact, an average user spends two hours and 24 minutes per day on social media, and by 2021, an estimated three billion people will be on social media globally. With this incredible reach, it’s no wonder that businesses are eager to promote on social platforms. Benefits of social media marketing can include:

  • A low-cost way to engage organically with target audiences
  • Potential for expanded reach of a brand message if people like, share, or comment on posts
  • Ability to leverage consumer-generated content to get more exposure
  • Easily segregate marketing by demographics on various platforms
  • Extra authority for a brand online

How do you market on social media?

It depends on the advertising company’s audience, brand message, and style. Some ways businesses market themselves on social media include, but aren't limited to:

  • Sharing helpful, funny, or thought-provoking content relevant to the brand that people are likely to share
  • Sharing content from others to help create an authority page people return to often
  • Asking questions and hosting polls to spark user engagement
  • Hosting contests and giveaways to drive consumer interest and promote sharing
  • Linking from social posts back to websites and other brand content

What is the most used social media platform?

Facebook is the most-used social media platform in the world. As of 2020, it had more than 2.6 billion active users. In the U.S., more than 75% of active Facebook users log in daily. Behind Facebook, the next most-used social media platforms globally are YouTube and WhatsApp. In the United States, Instagram and Twitter come after Facebook and YouTube.

What is a social media campaign?

A social media campaign is an organized effort to get a message to consumers about a specific brand, product, or promotion. Campaign components can include a strategy or plan, assets, such as text and image content, a publishing schedule, and follow up. The campaign typically links to other marketing assets, such as a website landing page.

How do you create a social media strategy?

A social media strategy keeps a brand on target as it works through various campaigns. Steps to creating a strategy typically include:

  • Identifying the audience and which social platforms are best for connecting with those consumers
  • Defining the goals, including what action the business wants consumers to take
  • Brainstorming and creating various content
  • Scheduling content for appropriate posting times—brands may need to test days and times to see which ones support the highest engagement and conversion rates
  • Following through with the social media posting calendar

How do you plan content for social media?

Typically, brands start with overall categories and topics. They decide how many posts need to be posted per day or week and divide those up among the categories. Specific posts are created to match those needs and are scheduled in social media publishing tools, such as Hootsuite, to automate much of the process.

How does social media marketing affect small businesses?

Social media marketing can provide a benefit for small businesses because it offers a way to connect with consumers that isn't limited by business type or size. In fact, a smaller business can often create a personal connection with social users that isn't possible with corporate entities. Other benefits can include:

  • Ability to reach new consumers as other people share content
  • Possibility of finding loyal customers who act as brand ambassadors to boost the reach of the company's social media message
  • Establishing the business as a community or thought leader in the space
  • Increasing leads and website traffic even if SEO or other efforts aren't yet performing

How many businesses use social media?

As of 2019, more than 90% of businesses in the United States were using social media for marketing purposes. Around 73% of small businesses spent money on social media marketing, and as many as 77% use social media to support key functions, such as customer service and sales.

How do you promote a product on social media?

Companies promote products on social media in various ways, including:

  • Contests: Companies host writing or photo contests featuring their products or giveaways that encourage people to share information about their brand.
  • Deals and promo codes: Businesses often post information about deals on their social platforms, encouraging people to share the savings with others.
  • Promotion to communities: Companies might promote custom products to certain communities, either via hashtags, or in exclusive groups for more targeted marketing.
  • Influencer collaborations: Brands may provide discounts, free products, or payment to influencers to talk about their products.
  • Direct sales: Some companies sell directly on social through carousel ads or marketplace posts.

Where do I find a social media marketer?

Brands that have the resources can hire in-house social media marketing professionals. They can also work with individual freelancers to handle specific components of social media marketing, such as writing posts or creating visual designs. For the most comprehensive experience, and the most extensive specialization in individual social media platforms and marketing options, a social media marketing agency is the best choice, and can handle most or even all of a company’s social media marketing.

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