Since 2016, Crux has been serving small-sized and medium-sized businesses in Kansas City. The company offers digital marketing services to meet the varied needs of clients, whether to generate leads, increase brand awareness, or intensify customer engagement. Strategies like web design and development, social media management, email marketing, and PPC advertising are part of Crux's integrated marketing strategy. Additionally, it evaluates marketing performance through analytics. CEO Melea McRae is a former SVP and CMO at the Greater KC Chamber of Commerce.