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Best Life Insurance Companies in Wisconsin

Our Recommended Top 13

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Our goal is to connect people with the best local professionals. We scored Wisconsin life insurance companies on more than 25 variables across five categories, and analyzed the results to give you a hand-picked list of the best.

259191Reviewed

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13Top Picks

Learn about our selection process.

Providers

featured provider = Featured Provider

Best Life Insurance Companies Serving Wisconsin
Wisconsin

Expertise.com Rating

Review Sources

Google
5.0 (30)
Facebook
5.0 (19)

Why choose this provider?

Long & Company, Inc., is an independent agency that has been in operation since 2014. It provides clients in the Wisconsin area with term and permanent life insurance policies to help them safeguard their families' financial futures in the event of their passing. Its team of agents also offers other types of personal and commercial insurance products, including auto, motorcycle, condo, workers' compensation, professional liability, and transportation insurance. Long & Company represents various carriers, such as Liberty Mutual, Travelers, Progressive, and Acuity.

  • Health Insurance
  • Life Insurance

Best Life Insurance Companies Serving Wisconsin
Wisconsin

Expertise.com Rating

Review Sources

Facebook
5.0 (14)
Google
4.5 (11)

Why choose this provider?

Richards Insurance is an independent agency that serves personal and business clients in Wisconsin. It offers term, whole, and universal life insurance options, as well as riders that cover disability, long-term care, chronic illness, accidental death, and waiver of premium. It also offers financial services, including annuities, succession planning, funeral trust, and charitable giving. Additionally, it provides health and Medicare plans. Richards Insurance was established in 1965, working with multiple insurance carriers to deliver the right product to clients.

  • Life Insurance

Best Life Insurance Companies Serving Wisconsin
Wisconsin

Expertise.com Rating

Review Sources

Google
4.9 (46)
Facebook
5.0 (17)
Yelp
5.0 (1)

Why choose this provider?

River Falls Insurance Center caters to individuals in Wisconsin who need life assurance plans. These products include universal, whole, and term-life options to provide a safety net for beneficiaries and families in case of death or disability. Coverage is adjustable to respond to drastic changes like divorces, marriages, and retirement. Non-life policies are also available for boat and car owners. The agency is an independent center that was formed in 1993. It is partnered with Safeco Insurance and Kemper.

  • Health Insurance
  • Life Insurance
  • Individual Plans

Best Life Insurance Companies Serving Wisconsin
Wisconsin

Expertise.com Rating

Review Sources

Facebook
4.8 (19)
Google
4.7 (15)

Why choose this provider?

Rausch Insurance Agency, LLC, caters to customers in Wisconsin. It offers life insurance coverage that helps the client's beneficiaries meet their financial needs in the event of the policyholder's death. Its team assists customers in choosing a life insurance product based on their situation and goals. Tom Rausch, the owner of the agency, has been in the insurance industry since 1981. He has led the Wisconsin Association of Insurance and Financial Advisors as its president.

  • Life Insurance

Best Life Insurance Companies Serving Wisconsin
Wisconsin

Expertise.com Rating

Review Sources

Google
4.7 (48)
Facebook
4.9 (37)
Yelp
2.0 (4)

Why choose this provider?

Goebel offers insurance solutions to individuals, families, and businesses in Wisconsin. The company provides a wide range of policies for life, home, and auto. Its agents are free to shop to compare life insurance policies from multiple carriers in the metro. It also offers social security planning and health insurance including Medicare plans, and insurance covering long-term care costs. Goebel's team members have a combined experience of more than three decades in the insurance industry.

  • Life Insurance
  • Permanent Life Insurance Policy
  • Term Life Insurance

Best Life Insurance Companies Serving Wisconsin
Wisconsin

Expertise.com Rating

Review Sources

Facebook
5.0 (56)
Google
4.9 (52)

Why choose this provider?

AVID Risk Solutions is an independent insurance agency that serves breadwinners, parents, and individuals with aging parents in Wisconsin. It offers life insurance policies, which can cover medical and burial costs, estate taxes, childcare expenses, college and retirement funds, and outstanding debts. In addition to life, corporate, auto, recreational, health, and property insurance plans are also provided. AVID has been advocating for saving and risk management approaches since 2012. It invests in sharing visions and values with the communities it serves by understanding their conditions.

  • Health Insurance
  • Life Insurance

Best Life Insurance Companies Serving Wisconsin
Wisconsin

Expertise.com Rating

Review Sources

Google
5.0 (88)
Facebook
5.0 (39)

Why choose this provider?

Keener Insurance Solutions LLC is an independent agency that has been serving policy buyers in Wisconsin since 2014. It offers term life insurance, which provides protection for a specific duration, and permanent life insurance, which provides lifelong protection. The agency works with over 20 insurance carriers to help its clients access the policy that matches their unique circumstances and financial goals. Its founder, Michael Keener, is a Certified Insurance Counselor. He is a member of the board of directors of Professional Insurance Agents of Wisconsin.

  • Life Insurance

Best Life Insurance Companies Serving Wisconsin
Wisconsin

Expertise.com Rating

Review Sources

Google
4.6 (27)
Facebook
4.7 (18)
Yelp
4.0 (1)

Why choose this provider?

Anton Insurance serves residential and commercial clientele throughout Wisconsin. Since 1994, the independent agency has been helping individuals, families, and businesses find and apply for different insurance policies, from life insurance covering whole families to coverage plans tailored around protecting private and rental residential property. Its agents shop from insurance carriers such as Rockfort Mutual Insurance Company, West Bend, and Central Wisconsin Mutual Insurance Company. Owner Alex Anton holds a Finance degree with a concentration in Insurance and Risk Management.

  • Life Insurance

Best Life Insurance Companies Serving Wisconsin
Wisconsin

Expertise.com Rating

Review Sources

Google
4.7 (59)
Facebook
5.0 (10)
Yelp
5.0 (1)

Why choose this provider?

Marshfield Insurance is a family-owned agency that has been catering to individuals, groups, and small businesses in Wisconsin since 1984. By partnering with over 45 providers, it can craft life insurance policies for its clients. It also offers health, home, auto, farm, and specialized business insurance plans. The team of agents is led by owner and commercial risk agent Nick Arnoldy. His agency gives back to the community by supporting local charities and was given the Small Business of the Year award in 2018 by the Marshfield Chamber of Commerce.

  • Life Insurance
  • Health Insurance

Best Life Insurance Companies Serving Wisconsin
Wisconsin

Expertise.com Rating

Review Sources

Google
4.9 (24)
Facebook
5.0 (15)

Why choose this provider?

Van Dyn Hoven Insurance Agency is an independent company that has been serving clients in Wisconsin for more than 30 years. It offers personal insurance policies including life, disability income, long-term care, and health insurance. It also provides policies for non-life variables such as auto, home, motorcycle, recreational vehicle, and boat insurance. In addition, it caters to business owners and has workers' camp, commercial auto, contractors, and farm insurance policies available.

  • Life Insurance

Best Life Insurance Companies Serving Wisconsin
Wisconsin

Expertise.com Rating

Review Sources

Google
4.6 (52)
Facebook
5.0 (19)

Why choose this provider?

McNamara & Thiel Insurance Agency is an independent firm founded in 1974. The full-service agency provides Wisconsin residents and those from the surrounding areas with life insurance plans that protect their families, businesses, or an organization’s key employees against financial difficulties in the future. Its staff explains policy coverage to its customers before they take out a policy. McNamara & Thiel also offers individual, group health, long-term care, and disability insurance, as well as Medicare advantage and supplemental plans.

  • Life Insurance
  • Long Term Care

Best Life Insurance Companies Serving Wisconsin
Wisconsin

Expertise.com Rating

Review Sources

Google
4.9 (15)

Why choose this provider?

Jeff Clark & Associates, LLC, serves clients throughout the state of Wisconsin. Its life insurance plans help individuals offer future financial support for their loved ones' education, retirement plans, family business, bills, and lifestyles. It also provides different life insurance policies, including term, whole, universal, and final expenses. In addition to life insurance, its team carries health, Medicare, home, and auto insurance products. The company's owner and agent, Jeff Clark, has been providing insurance products to clients since 1983.

  • Life Insurance

Best Life Insurance Companies Serving Wisconsin
Wisconsin

Expertise.com Rating

Review Sources

Google
5.0 (199)
Facebook
4.9 (26)

Why choose this provider?

Midwest Insurance Group provides services to clients in Wisconsin. It specializes in helping individuals apply for life insurance products covering lost income, educational funds, debt payments, and policyholders' future funeral costs to protect their loved ones' lifestyles and well-being. It allows clients to choose between term or permanent life insurance plan options. Its other personal insurance plans include long-term care, homeowners, auto, recreational vehicle, and umbrella. The agency also caters to small businesses, non-profits, restaurants, and manufacturers needing insurance products for their employees.

  • Life Insurance
  • Health Insurance

Compare our Top Life Insurance Companies

NameExpertise RatingAddressPromotionsLearn more
Long & Company, Inc.
137 S Cross St, Suite 1A, Wisconsin, WI 53066
Richards Insurance
123 North Spring St., Wisconsin, WI 53916
River Falls Insurance Center
109 W Walnut St, Wisconsin, WI 54022
Rausch Insurance Agency, LLC
73 East 1st Street, Wisconsin, WI 54935
Goebel
131 N Rolling Meadows Dr Suite A, Wisconsin, WI 54937
AVID Risk Solutions
2501 Parmenter Street, Ste 200A, Wisconsin, WI 53562
Keener Insurance Solutions LLC
W175N11163 Stonewood Drive Suite 108, Wisconsin, WI 53022
Anton Insurance
137 W Mill St., Wisconsin, WI 53925
Marshfield Insurance
208 West Fifth Street, Wisconsin, WI 54449
Van Dyn Hoven Insurance Agency
1819 Freedom Rd., Wisconsin, WI 54140
McNamara & Thiel Insurance Agency
201 Wisconsin American Dr., Wisconsin, WI 54937
Jeff Clark & Associates, LLC
3340 8th Street S., Wisconsin, WI 54494
Midwest Insurance Group
2574 Sun Valley Drive, Suite 205, Wisconsin, WI 53018

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Wisconsin Life Insurance FAQs

  • How can you get ready for the medical exam of your life insurance application in Wisconsin?

    You must obtain any required medical records and anticipate providing the correct information about your medical history in order to be prepared for the medical exam of your life insurance application in Wisconsin. You must also get an adequate amount of sleep the night before the test, drink enough water to be hydrated, fast for 8–12 hours if necessary, and refrain from using tobacco or alcohol for a minimum of 24 hours.

  • What will happen if your funeral expenses in Wisconsin are greater than your pre-need life insurance coverage?

    Your loved ones might be liable for the balance of the charges if the cost of your funeral exceeds your pre-need life insurance coverage in Wisconsin. Be smart when modifying your pre-need life insurance to suit your unique requirements and preferences. Pre-need insurance providers or funeral homes often offer a range of choices for funeral arrangements, caskets, urns, cremation, burial, and other related costs. You can customize the policy by selecting the particular components you want.

  • In Wisconsin, is it possible to buy life insurance even if you've previously been hospitalized for bipolar disorder?

    Even if you have a documented history of hospitalizations for bipolar disorder, you can still get life insurance in Wisconsin. Before making a choice, the insurance provider might need more details about your care, stability, and general health. Bipolar disorder must be disclosed when applying for life insurance since incomplete or inaccurate information may result in coverage being turned down or a future claim being rejected.

  • What factors do Wisconsin life insurance companies consider when providing coverage for dialysis patients?

    When providing life insurance to dialysis patients in Wisconsin, life insurance companies take a number of things into account, including the patient's overall health, their age, the stability of their condition, their adherence to treatment,  the length of time they have received dialysis, and any associated complications. Furthermore, the underlying cause of renal disease and the kind of dialysis are also considered by the insurers.

  • Are life insurance payments in Wisconsin normally liable for inheritance tax?

    In Wisconsin, life insurance payouts are often exempt from inheritance tax. If a life insurance plan is held in trust or has specific individuals or charitable organizations listed as beneficiaries, the payout is typically excluded from inheritance tax. Furthermore, transferring the ownership of a life insurance plan to another person or trust may be able to shield the insurance payouts from inheritance tax.