Best PR Firms in Springfield

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Gem PR & Media

2121 W White Oaks Dr., Springfield, IL 62704
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  • Crisis Management
  • Social Media Marketing

Business Description

Gem PR & Media is a team of consultants serving clients in Springfield and the surrounding areas. It handles many areas of public relations, including corporate social responsibility, crisis communication, awards, and political campaigns. Founded in 2013, the agency has helped clients engage with their audience through launch parties, trade shows, and grand openings. The firm's PR professionals have experience in proofreading, editing, and copywriting. The team also assists in media buying, publicity and marketing, and consumer and trade publications.

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Frequently Asked Questions

Do I need to give my PR company a 1099?

Probably. In most cases, U.S.-based businesses must prepare Form 1099-MISC for independent contractors, freelancers, and PR consultants who earn more than $600 per year. This document is required for income reporting and wage deductions. Businesses should consult a bookkeeper or certified public accountant for personalized tax advice, as 1099 requirements vary depending on the vendor's filing status.

What is public relations in marketing?

Marketing and public relations are complementary disciplines. In the traditional corporate hierarchy, these professionals work hand in hand to develop and refine promotional campaigns, track performance metrics, and maximize the results of these activities. For example, publicists can work with journalists and media outlets to distribute marketing materials developed by the brand's creative team. In most cases, coordinated PR and marketing activities are designed to enhance each other's strengths.

What does a PR firm do?

Public relations specialists are responsible for developing and distributing all types of internal and external communications, including press releases, annual reports, online content, and social media posts. PR firms work with clients to set a target or goal. Then, they reverse engineer a strategy to accomplish the desired results. These professionals craft corporate messages, manage online content, interact with social media influencers, plan marketing events, and work with media outlets to promote unpaid content. Depending on the industry and the firm's specialization, their experience may span the digital and print spaces.

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