Defining Creations helps businesses in Elgin reach potential customers through pay-per-click advertising services. The agency has experience setting up campaigns on search engines. It uses programs like Google Ads to help clients bid on keywords. Other solutions that it offers include web development and design, social media management, and e-mail marketing. Laura Santowski, its manager, has more than six years of experience in the industry. She previously held a library management role under the Lombard-based educational institution, the National University of Health Sciences.