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2024

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Best PR Firms in Boise

Our Recommended Top 6

We did the research for you!

  • Licensing
  • User Reviews
  • Mystery Shopping Calls

Our goal is to connect people with the best local professionals. We scored Boise PR Firms on more than 25 variables across five categories, and analyzed the results to give you a hand-picked list of the best.

15Reviewed

11Curated

6Top Picks

Learn about our selection process.

Providers

featured provider = Featured Provider

Website
101 S Capitol Blvd Ste 1203, Boise, ID 83702

Why choose this provider?

Portman Square Group is a full-service public affairs advisory and communications firm serving clients from Fortune 100 firms to non-profits and small businesses in Idaho, nationally, and around the globe. The firm provides a bespoke ability to meet clients’ needs, bringing expertise in crisis management, strategic communications, and federal government relations honed through decades of high-level experience in Washington, D.C. and New York. Portman Square Group's senior team provides strategic counsel on how to move public opinion, define key policy positions, and produce data-driven messages, creating impactful materials that drive the message. PSG offers public affairs and issues management, with deep policy expertise and a reputation for results and unmatched networks.

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
The McGee Group logo

The McGee Group

Website
Boise, ID 208.631.290

Why choose this provider?

The McGee Group is a public relations and communications firm serving the Boise business community. The team collaborates with its clients to establish brand and goals as well as determine target audience. It conducts in-depth research and analysis to achieve the greatest success for aligning its campaign with client objectives. The McGee Group incorporates compelling copy with traditional and digital media to convey the brand's story. It targets social media platforms that offer the most effective ROI. Additionally, the agency specifically chooses events and engagements that meet its client's agenda, creating positive interaction and enhanced visibility.

Website
217 S 11th St, Boise, ID 83702

Why choose this provider?

Oliver Russell is a PR agency in Boise, founded more than three decades ago as a socially-conscious public relations company. As it's a public benefit corporation, the agency can equally pursue social, environmental, and financially profitable outcomes. It specializes in social media and PR for startups and established businesses realigning their business models. The agency's services include strategic planning of online and offline campaigns, developing organic communications through social media influencers, and handling promotional events. Its previous clients have included The Smithsonian, Mountain Health Co-op, Our Planet Soap, and the City of Boise.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Facebook
5.0 / 5 (7)

Website
Boise, ID

Why choose this provider?

Full Swing Public Relations is a Boise-based agency specializing in helping women leaders share their stories. The firm offers integrated strategic communications campaigns, including social media strategy and management. Full Swing also develops and launches digital products like e-courses and membership sites. Full Swing's relationships with journalists at top-tier national publications, as well as regional outlets, have raised the profiles of clients across the Mountain West and beyond. Founded by former journalist and local elected official Caitlin Copple Masingill, Full Swing offers government affairs and campaign support on a selective basis.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Facebook
5.0 / 5 (6)
Google
5.0 / 5 (3)

Website
1150 W State St Ste 200, Boise, ID 83702

Why choose this provider?

Mitchell Palmer is a well-established PR company in Boise whose clients are typically national and regional brands in an array of sectors, including entertainment, education, hi-tech, and health care. It's a full-service agency with an in-house production studio used to design and develop a variety of online, print, and broadcast media projects. Its services also include strategically planning nationwide and statewide campaigns, placing communications in a variety of media, providing media-training workshops for its clients, and handling crisis communications. The agency has managed PR for Idaho State University, DL Evans Bank, and Lithia Ford of Boise.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.6
Facebook
4.6 / 5 (7)

Website
168 N 9th St Suite 200, Boise, ID Boise , ID 83702 United States 208.407.8850, Boise Boise, ID 83702

Why choose this provider?

Atlas Strategic Communications is a Boise-based public relations and communications agency helping its clients achieve local, regional, and national recognition. The firm offers expertise across a diverse scope of industries, including government, natural resources, food processing, telecommunications, defense, economic development, and collegiate athletics. The team leverages is strong journalistic connections to help its clients achieve their objectives. It engages audiences through traditional and digital channels, including the most effective social media platforms. Atlas Strategic Communications also utilizes opportunities for its clients to participate in public engagement campaigns. Additionally, its team offers expertise when the need for crisis management arises.

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FAQs

  • What is public relations?

    Public relations is a strategic communications discipline that has been used by government agencies, privately held companies, and nonprofit organizations since the early 20th century. Unlike marketing or advertising, PR involves managing and distributing unpaid content to inform and influence members of the public as well as employees, stakeholders, and current or prospective customers. Public relations includes a variety of specializations depending on whether communications are needed for crisis management, internal operations, social media platforms, or online publication. This profession also includes media relations, which involves interacting with journalists and mainstream media brands.

  • What is a PR firm?

    PR firms design and implement communications strategies to influence the public and enhance a client's image or reputation. There are more than 12,000 such firms in the United States, although there are significant differences in the services they offer and the types of clients they serve. Here are a few of the most common disciplines:

    • Crisis management
    • Investor relations
    • Media relations
    • Corporate communications
    • Reputation management
    • Social media
    • Speech writing
    • Event planning

  • What does a PR firm do?

    Public relations specialists are responsible for developing and distributing all types of internal and external communications, including press releases, annual reports, online content, and social media posts. PR firms work with clients to set a target or goal. Then, they reverse engineer a strategy to accomplish the desired results. These professionals craft corporate messages, manage online content, interact with social media influencers, plan marketing events, and work with media outlets to promote unpaid content. Depending on the industry and the firm's specialization, their experience may span the digital and print spaces.

  • What is public relations in marketing?

    Marketing and public relations are complementary disciplines. In the traditional corporate hierarchy, these professionals work hand in hand to develop and refine promotional campaigns, track performance metrics, and maximize the results of these activities. For example, publicists can work with journalists and media outlets to distribute marketing materials developed by the brand's creative team. In most cases, coordinated PR and marketing activities are designed to enhance each other's strengths.

  • Do I need to give my PR company a 1099?

    Probably. In most cases, U.S.-based businesses must prepare Form 1099-MISC for independent contractors, freelancers, and PR consultants who earn more than $600 per year. This document is required for income reporting and wage deductions. Businesses should consult a bookkeeper or certified public accountant for personalized tax advice, as 1099 requirements vary depending on the vendor's filing status.

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