Expertise.com
2024

Last updated:

Best Pay-Per-Click (PPC) Agencies in Iowa City

Our Recommended Top 6

We did the research for you!

  • Licensing
  • User Reviews
  • Mystery Shopping Calls

Our goal is to connect people with the best local professionals. We scored Iowa City Pay-Per-Click (PPC) Agencies on more than 25 variables across five categories, and analyzed the results to give you a hand-picked list of the best.

10

Reviewed

8

Curated

6

Top Picks

Learn about our selection process.

Providers

featured provider = Featured Provider

Website
Cedar Rapids, IA 52401

Why choose this provider?

Web Management SEO serves the needs of businesses in Iowa City and the surrounding areas. The firm specializes in various services, which include pay-per-click management, search engine optimization, web content writing, and web management. Its professionals use SEO and planning to reduce the cost of pay-per-click campaigns. They also develop and help clients manage their ad campaigns with Facebook, Google Ads, Amazon, and Bing. Other services include web design and hosting, social media marketing, and email marketing.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (8)

Website
760 11th St., Marion, IA 52302

Why choose this provider?

CyberInnovation.com is a full-service digital marketing agency that caters to clients throughout Iowa City. Its online marketing services include pay-per-click advertising, local SEO, and social media, email, content, and mobile marketing. Its team offers various web design and development solutions, such as creating and hosting mobile-friendly websites, managing businesses' online reputations, and producing online appointment scheduling software. CyberInnovation.com was founded in 1998 and has worked with over a hundred businesses from a wide range of industries.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Website
44 High Circle Drive NE, Iowa City, IA 52240

Why choose this provider?

Vortex Digital Business Solutions serves clients across Iowa City and the neighboring communities. It provides various digital marketing services, including PPC advertising. Its team conducts advertising research before each campaign and utilizes targeted keywords to make its client's campaign more effective. The team also provides PPC campaign ads history and display ads reports. The company serves clients in various industries, including health and medical, finance, manufacturing, real estate, and entertainment. It has been serving clients for over 25 years.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.7
Google
4.8 / 5 (19)
Yelp
3.0 / 5 (2)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Website
1820 Boyrum Street, Iowa City, IA 52240

Why choose this provider?

Big Ten Web Design is a digital marketing agency serving Iowa City. Its team offers pay-per-click advertising solutions to help organizations and businesses generate ROI and present and grow their products and services. The company conducts consultations to discuss clients' target audiences, needed keywords and landing pages, and project goals and objectives. It also takes on lead generation, email marketing, SEO, web creation, and database migration tasks. The firm has worked with Stained Glass Studio, Family Chiropractic, and A Prairie Lodge.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.7
Google
4.7 / 5 (6)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Website
1232 Teg Dr, Iowa City, IA 52246

Why choose this provider?

Running Robots offers pay-per-click management services to businesses in Iowa City. It seeks to successfully manage PPC campaigns by concentrating on the kind of content that directly addresses a potential lead’s search query. Its process involves industry research, copy and imagery creation, and campaign reviewing and reporting. The company's other areas of expertise are website design, SEO, website integration, and social media marketing. It has been in the digital marketing industry for more than 12 years.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (15)
Facebook
5.0 / 5 (5)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
3.8
Responsiveness
Friendliness
Helpfulness
Detail
––

Website
5 Research Center, Marion, IA 52302

Why choose this provider?

ICAN Advertising serves businesses throughout the Iowa City community and the surrounding areas. It offers pay-per-click services for clients wishing to use Google Ads, keyword optimization, and competitor analysis for their online marketing campaigns. These PPC services also allow businesses to advertise their products on Bing. The agency also specializes in helping small and large companies promote their products and brands on various television channels, including HGTV, CNN, Animal Planet, Comedy Central, National Geographic, and TLC.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0

Frequently Asked Questions

  • What is PPC in marketing?

    PPC stands for pay-per-click. It's a form of online advertising where the advertiser only pays when people click on the ad. PPC ads are targeted by keywords and other factors, so they show up in search engines and on websites for people who might be interested in specific products. For example, PPC ads for makeup might show up on women's clothing sites.

  • What is a PPC agency?

    A PPC agency provides services to create, launch, and manage PPC ad campaigns. Since the best results with these ads require constant monitoring and tweaking, many businesses choose to outsource the process to experts or services that offer automation tools.

    Some common services provided by PPC agencies include:

    • Keyword research to ensure ads are properly targeted
    • Creation of PPC ad copy
    • Creation of ad bidding rule sets
    • Monitoring of ad campaigns
    • Tweaking bidding and other parameters to maximize results
  • How much do PPC agencies charge?

    The cost of PPC advertising through an agency depends on its fee schedule, including how much exposure a company wants and what it's willing to pay for that exposure. Costs can average between $500 and $5,000 a month for management fees alone. Some common fee structures include:

    • Percentage of ad spend: The client pays the PPC agency a percentage of what it spends on advertising—typically 15% to 30%. This structure tends to be better for smaller accounts.
    • Management fee: The client pays a flat management fee on top of advertising costs. Good for companies running the same type of campaigns monthly.
    • Management fee plus a percentage of ad spend:  A good option for larger clients with many administrative requirements.
  • What is a PPC marketing campaign?

    A PPC marketing campaign is a group of ads meant to drive specific results. A company might launch an ad campaign to draw attention to a new product, for example, with ads leading to various types of landing pages for the product. Another option is a government agency paying for ads to inform people about health insurance options or requirements for new housing programs.

  • Is AdWords the same as PPC?

    No, Google Ads or AdWords is not the same thing as PPC. PPC is an overarching term for any pay-per-click advertising campaign. Google Ads or AdWords is a type of PPC offering.

    When someone pays for ads through this network, the PPC ads are placed on pages within Google's ad network. That can include search ads, which are text ads or sponsored links that appear at the top or side of search results on Google, Bing, or Yahoo. It can also include PPC display ads, which show up on websites within the Google ad network. According to Google, its network covers 90% of the internet.

  • What does CPC mean?

    CPC stands for cost per click. This is how much an advertiser pays every time an ad is clicked. It helps determine the total cost of a campaign, but advertisers can also set a budget. For example, if the budget is $100 and the average cost per click is 25 cents, the campaign supports 400 clicks.