Best Pay-Per-Click (PPC) Agencies in Columbus

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Pay-Per-Click (PPC) Agencies FAQs

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EmBeance

Columbus, GA
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Business Description

EmBeance serves the digital marketing needs of individuals and small businesses in and around Columbus. It offers pay-per-click advertising solutions to help clients grow their brands, reach their target audiences, and increase ROIs. The company performs Google tag manager setup, landing page creation, keyword and competitor research, and target audience definition. Its team caters to clients in the real estate and mortgage and consumer credit services industries. EmBeance has worked with OWN Home Loans, Diamond Systems, and Fiddle Group Inc.

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Frequently Asked Questions

Why use PPC marketing?

PPC marketing is a flexible, potentially fast-paced option for getting the word out about products, services, events, or other offerings online. Some benefits include:

  • Rapid exposure to targeted audiences. PPC ads can launch within minutes, and website traffic can be impacted from day one.
  • Ability to tweak on the fly. Advertisers can run AB testing and change ads in real-time for improved results.
  • Ads may increase brand awareness. PPC ads put the website, company name, or product in front of users more often than other forms of online marketing.
  • Chance to hypertarget. Companies can target very specific demographics with different offers to increase engagement.

Does Google AdWords help organic search?

Some people believe paying for ads supports organic search, but this isn't typically true. The belief is that more exposure drives more clicks, which leads Google to believe a page is the right answer for a specific search. But the search engine is much smarter than that, and the best way to increase SEO is through strong optimization efforts.

How much is Google pay per click?

The cost of a click depends on several factors, including how much was bid for the keyword and the level of competition. On average, cost per click via the Google Ads network is between $1 and $2, though companies can pay much less than that for less competitive keywords. CPC for Google Search Network ads averages less than $1.

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