Gainesville businesses that want to expand their online presence through pay-per-click advertising may tap the services of Brick City Digital Marketing. It offers customized Google ad campaigns that cover keyword analysis, geographic targeting, testing, and local support. A live analytics dashboard is available. The agency also offers web design and creates SEO and social media marketing strategies. Michael Warren, a partner in Brick City Digital, anticipated the shift to local advertising a decade early and created a regionalized platform for Central Florida in 1999.