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Best Financial Advisors in Peoria, IL

Our Recommended Top 8

We did the research for you!

  • Licensing
  • User Reviews
  • Mystery Shopping Calls

Our goal is to connect people with the best local professionals. We scored Peoria Financial Advisors on more than 25 variables across five categories, and analyzed the results to give you a hand-picked list of the best.



8Top Picks

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featured provider = Featured Provider
SmartAdvisor by SmartAsset logo

SmartAdvisor by

Peoria, IL
Free Consultation Rating

Why choose this provider?

SmartAsset's free, five-minute tool makes it easy to find qualified financial advisors in your area. The exclusive tool uses a quick survey to help SmartAsset's exclusive algorithm match you with up to three advisors based on your specific financial needs. Each advisor is a fiduciary, legally bound to work in your best interest, and rigorously vetted by SmartAsset. You can speak with each for free, sometimes within a matter of minutes, and choose whom you want to work with. Hundreds of thousands of smart investors and retirees have already used SmartAsset's simple, no-cost service to find the right financial advisors for them.

  • Estate Planning
  • Retirement Planning
  • Financial Planning
  • Investment Management

Peoria, IL Rating

Why choose this provider?

Need help contacting a Financial Advisor in Peoria? Call our Concierge team at 848-Book-Pro (848-266-5776 from 6 am - 4 pm PT | Mon - Fri). They are standing by to help you get the service you need.

410 Fayette St, Peoria, IL 61602

Why choose this provider?

Waite Financial Group is a firm with a team of advisors providing assistance and guidance to clients regarding their wealth in Peoria and the surrounding areas. It offers two kinds of financial planning, particularly values-based and fee-based. Its services span different areas of expertise, including wealth management, retirement planning, estate planning, and investment strategies. The firm's founder and principal, Joshua T. Waite, is a certified financial planner who has served industry leaders like Caterpillar Inc. He also authored two books.

  • Certified Financial Planner (CFP)

7800 North Sommer Street Suite 415, Peoria, IL 61615 Rating

Why choose this provider?

Master Plan Financial Group guides clients in Peoria in examining and carrying out wealth strategies. It provides assistance with estate planning and with planning for business, insurance, and retirement, as well as wealth preservation and long-term care. The group also helps with asset allocation by minimizing overall investment risk while tailoring more reliable investment forecasts. Partners Mark Burnham and Barry Miller founded Master Plan Financial Group in August 2005, and have a combined experience of 75 years of experience within the financial industry.

  • Certified Financial Planner (CFP)
  • Estate and Trust Specialist
  • Retirement Planning

2914 West Willow Knolls Drive, Peoria, IL 61614 Rating

Review Sources

5.0 (25)
5.0 (1)

Why choose this provider?

RP Zeigler Investment Services is a financial planning and investment management firm based in Peoria. It helps individuals and families through investment advice, maximizing their social security benefits, retirement planning, guidance through the Medicare process, and tax planning. The company is affiliated with TD Ameritrade Institutional, NAPFA, and XY Planning Network. Its founder, Rockie Zeigler III, is a Certified Financial Planner and has been featured in various media outlets, such as CNBC, The Peoria Journal Star, and WMBD TV.

  • Estate Planning
  • Tax Planning

2714 Knoxville Avenue, Peoria, IL 61604 Rating

Review Sources

5.0 (1)

Why choose this provider?

Johnston Investment Counsel is an employee-owned financial company based in Peoria that provides services, such as financial planning and investment management. The firm also assists individuals with unique situations, such as equity-based compensation and low-cost basis stock, by proposing specifically tailored solutions to help them meet their objectives. It also offers investment consulting and retirement planning to its institutional clients. Greg Johnston founded Johnston Investment Counsel in 1997 and is a member of NAPFA and the Investment Management Consultants Association.

  • Certified Financial Planner (CFP)

5832 North Knoxville Ave. Suite B, Peoria, IL 61614 Rating

Review Sources

5.0 (1)

Why choose this provider?

Henrichs Legacy Wealth Management serves clients throughout Peoria and the surrounding neighborhoods. This firm focuses its services on providing financial and retirement planning, wealth management, and estate planning strategies for its clients. Thomas R. Henrichs and Lila Strubhar, principals of the firm, are both CFP professionals. They have been in the financial services industry for over 40 years. The firm operates as a branch of Benjamin F. Edwards, a wealth management firm that has more than 70 locations across the nation.

  • Certified Financial Planner (CFP)

2405 W. Cornerstone Court, Peoria, IL 61614 Rating

Why choose this provider?

Cyr/Woertz Financial Group serves individual clients and small businesses throughout the Peoria area. It offers financial planning services, working with clients in creating a tailored investment portfolio. Its team discusses the risk tolerance, needs and goals, and short-term and long-term goals of clients. After identifying these, it crafts customized financial strategies. The firm also offers asset management and estate planning services. The firm's financial advisors hold over 70 years of combined industry experience.

  • Certified Financial Planner (CFP)
  • Retirement Planning
  • Tax Planning

Compare our Top Financial Advisors

NameExpertise RatingAddressPromotionsLearn more
SmartAdvisor by SmartAsset
Peoria, ILFree Consultation
Waite Financial Group
410 Fayette St, Peoria, IL 61602
Master Plan Financial Group
7800 North Sommer Street Suite 415, Peoria, IL 61615
RP Zeigler Investment Services
2914 West Willow Knolls Drive, Peoria, IL 61614
Johnston Investment Counsel
2714 Knoxville Avenue, Peoria, IL 61604
Henrichs Legacy Wealth Management
5832 North Knoxville Ave. Suite B, Peoria, IL 61614
Cyr Woertz Financial Group
2405 W. Cornerstone Court, Peoria, IL 61614


  • Introduction

    There are many titles for financial professionals, so it's challenging to track what each one means. A financial advisor is probably the term you've heard most often. Financial advisor is a broad term for a professional who helps individuals or companies manage their finances, including investment choices. There are over 100 certifications that financial advisors can obtain.

    • Financial planners, wealth managers, and investment advisors are all financial advisors with different focus areas.
    • A financial planner helps an individual or a company make a plan to achieve long-term financial goals.
    • A wealth manager helps individuals maintain their wealth through various disciplines and services, such as taxes, estate planning, and investment advice.
    • An investment advisor offers investment advice and recommendations to individuals or organizations.
    There’s a misconception that you have to be extremely wealthy to use a financial advisor. In reality, they can be beneficial for people from any income level. Keep reading to find answers to the most commonly asked questions about financial advisors, so you know which type can fit your specific needs.

  • How can you invest your retirement funds in Peoria?

    Fixed income, stocks, and income annuities are the three major ways to invest your retirement funds in Peoria.

    • Fixed income investments have a reduced chance of growth, but they tend to be less volatile and give portfolio stability.
    • Stocks carry the most risk and the greatest opportunity for growth.
    • Income annuities give portfolio stability and can support bigger income payouts in retirement.
  • What are some probable cons of relocating after retiring in Peoria?

    In Peoria, moving after retiring can be very expensive. Remember that there are several expenses you will need to pay before you can sell your home, including broker fees, closing costs, and any applicable local, state, or federal taxes. Additionally, cleaning up a lifetime's worth of belongings can be unpleasant, as it involves a lot of effort and physical labor in addition to the usual moving expenses.

  • In Peoria, what is the ideal time to begin collecting Social Security benefits?

    It is best to wait until you have reached full retirement age in Peoria before receiving Social Security payments. Better yet, if you can hold off until age 70, you can reap the full rewards of Social Security benefits. However, if you do not intend to work after your planned retirement age, it is reasonable to receive Social Security sooner if it will support your lifestyle.

  • Should you take into account your spending limit and preferred method of payment before selecting a financial advisor in Peoria?

    Yes, you should note your spending limit and preferred payment method before selecting a Peoria financial advisor. Consider browsing among fee-based financial advisors if you're seeking a full-service consultant to handle your financial affairs. Consider the flat cost and recurring payments to advisors for ongoing guidance if you intend to control your finances independently.

  • In Peoria, why is it advised to understand a financial advisor's investing strategy first before employing them?

    Before you employ a Peoria financial advisor, it is highly advised that you familiarize yourself with their investment philosophies and methods. Doing so will enable you to determine whether you and the professional are on a similar page. You might think about asking a prospective advisor the following questions:

    • Do you engage in active stock trading?
    • Do you invest in cheap index funds?
    • What is your investment mix for a 401(k)-style retirement plan?
  • Are financial advisors worth it?

    Whether or not a financial advisor is worth it depends on your personal situation. If your finances are fairly straightforward, then you may be better off handling it on your own. But if you have substantial assets or a complex investment portfolio, then hiring someone to handle it for you can be well worth the cost.