Best Digital Marketing Agencies in West Hartford

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All Points Digital

71 Raymond Road, West Hartford, CT 06107
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Business Description

All Points Digital is a digital marketing agency in West Hartford that helps brands grow and innovate. It specializes in data-powered, omnichannel digital marketing that is designed to produce business results. It gathers and analyzes data to come up with a marketing strategy that expands reach and increases traffic and conversions. This includes search engine optimization, social media and search engine marketing, e-commerce management, and content marketing. It also provides web development and media services.

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Frequently Asked Questions

What is search engine marketing?

Search engine marketing, or SEM, is the use of advertisements that appear in the search engine results pages, or SERPs. With pay-per-click SEM, for example, the advertiser will bid on keywords that users are likely to enter into a search engine when searching for a product or service, and the advertiser’s ad will be shown to the user next to organic results for their search query. With local search marketing, also known as local SEO, a digital marketer will optimize a page’s meta data, focus on local content, and optimize their client’s company for Google My Business, to capture local customers at the moment they are searching for a product or service in their specific region.

What is digital marketing analytics?

Digital marketing analytics is the review and measurement of a company’s digital marketing efforts. While digital marketing analytics includes web analytics—for example, the traffic metrics you might see in Google Analytics—it goes beyond these basic metrics, to look at things like user engagement, click-through rate (CTR), conversions, session duration and bounce rate. Unlike simple web analytics, digital marketing analytics also starts with a goal or objective the company aims to achieve with its digital marketing efforts, and measures specific metrics against that goal.

What is digital direct marketing?

Digital direct marketing involves speaking directly to the consumer. The primary methods for doing so include SEO, social media, email marketing, and PPC advertising. The goal is to get your company's message in front of consumers who are searching for or might be interested in your products

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