All Points Digital is a digital marketing agency in West Hartford that helps brands grow and innovate. It specializes in data-powered, omnichannel digital marketing that is designed to produce business results. It gathers and analyzes data to come up with a marketing strategy that expands reach and increases traffic and conversions. This includes search engine optimization, social media and search engine marketing, e-commerce management, and content marketing. It also provides web development and media services.
71 Raymond Road, West Hartford, CT 06107
West Hartford, CT 06107
Search engine marketing, or SEM, is the use of advertisements that appear in the search engine results pages, or SERPs. With pay-per-click SEM, for example, the advertiser will bid on keywords that users are likely to enter into a search engine when searching for a product or service, and the advertiser’s ad will be shown to the user next to organic results for their search query. With local search marketing, also known as local SEO, a digital marketer will optimize a page’s meta data, focus on local content, and optimize their client’s company for Google My Business, to capture local customers at the moment they are searching for a product or service in their specific region.
Digital direct marketing involves speaking directly to the consumer. The primary methods for doing so include SEO, social media, email marketing, and PPC advertising. The goal is to get your company's message in front of consumers who are searching for or might be interested in your products