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Best Advertising Agencies in Hartford

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BlueStar Communications Group logo
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BlueStar Communications Group

270 Farmington Avenue Suite 128, Farmington, CT 06032
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  • Integrated Media Campaigns
  • Brand Development

Business Description

BlueStar Communications Group has been serving B2B companies in and around the Hartford area since 1971. It offers a wide range of services, from digital marketing and data analytics to visual identity and web development. Its team also produces creative content and research-driven marketing strategies. Trade show support, collateral development, and brand positioning are its other services. BlueStar Communications Group has worked with clients in different industries. These include GE, Cigna, Hubbell, and Constitution Surgery Alliance.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.8
Google
4.8 / 5 (6)
Creative Advertising & Publishing Services logo
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Creative Advertising & Publishing Services

60 Four Mile Road, West Hartford, CT 06107
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  • Brand Development

Business Description

Creative Advertising & Publishing Services is a company that caters to non-profit organizations and service providers in Hartford. It offers marketing packages to help clients reach diverse customers and achieve company goals. The company specializes in creating a compelling narrative for its clients and reflecting it in the web content. It also designs and produces direct mail, websites, brochures, videos, and photos aimed to generate targeted leads. Among its clients include MTU Aero Engines, Hartford Hospital, and North East Adjustment Company, Inc.

GO logo
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GO

2074 Park Street, Suite 307, Hartford, CT 06106
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  • Web Design
  • Search Engine Optimization
  • Social Media Marketing
  • Website Development

Business Description

GO is an advertising agency that utilizes client-focused account management for businesses in the Hartford metro. It offers website design, email marketing, photography, brand identity, and graphic design services to help brands leverage their online presence. It also handles video production, media buying, and strategic planning for different stages of the project. Its team has served a diverse clientele, including Dog Almighty, Wheeler Clinic, LGE Community Credit Union, and Business Lenders. The company was established in 2004 to provide full-service marketing, communications, and advertising solutions.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Facebook
5.0 / 5 (6)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
Kaufman Advertising Agency, LLC logo
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Kaufman Advertising Agency, LLC

496 Trout Brook Drive, West Hartford, CT 06110
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Business Description

Kaufman Advertising Agency, LLC, is a family-owned company that serves Hartford. It strives to help businesses grow by determining market trends and their target customers. The company conducts consultations to create strategies that can improve ROIs and increase service providers' customers from various markets. It handles digital, TV, radio, and outdoor ad placements. Its past and present media partners include Gates Automotive, Carefree Sheds, the American Red Cross of Connecticut, and Planned Furniture Promotions. Kaufman Advertising Agency has been in operation for over seven decades.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (1)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
Linked Media logo
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Linked Media

62 LaSalle Road Suite 310, West Hartford, CT 06107
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  • E-Commerce SEO
  • Social Media Marketing
  • PPC Advertising

Business Description

Linked Media is a full-service advertising agency that serves clients in Hartford. It offers a wide range of services, from traditional advertising strategies like radio, television, and print, to innovative digital solutions such as search engine optimization, pay-per-click advertising, audience targeting, and social media management. It personalizes each campaign by analyzing the business's brand, implementing initiatives for the target demographic, and monitoring campaigns. Linked Media has been in business since 2016 and has catered to various companies, including the West Hartford Center, Stone Academy, and Ford.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.8
Google
5.0 / 5 (3)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
Lumi Hospitality logo
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Lumi Hospitality

1429 Park Street, Suite 207, Hartford, CT 06106
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  • Brand Development

Business Description

Established in 2016, Lumi Hospitality is a women-founded and women-operated agency that provides advertising solutions catering to the real estate, hospitality, and travel markets in Hartford. Its portfolio of services includes custom website and brand identity development, digital advertising, programming and events management, guest CRM and email strategies, and public relations. The agency's CEO, Melissa Melonson, brings over 15 years of advertising, marketing, and PR experience. She also formed the weHartford website to promote local events and experiences in the metro.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Facebook
5.0 / 5 (8)
Google
5.0 / 5 (1)
Ripple Effect Group logo
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Ripple Effect Group

175 Capital Blvd Suite 402, Rocky Hill, CT 06067
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  • Brand Development

Business Description

Ripple Effect Group is a team of marketers that provides traditional and digital media solutions to Hartford. The company caters to different offline advertising needs such as print design, radio and cable TV production, and direct mail marketing. In addition, it renders digital advertising services that include SEM, social media management, Google PPC advertising, and email marketing. To date, it has handled over 982 projects and served more than 129 clients. Ripple Effect Group is Google Certified and Facebook Blueprint Certified.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Facebook
5.0 / 5 (15)
Ryan Marketing logo
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Ryan Marketing

970 Farmington Ave Suite 202, West Hartford, CT 06107
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  • Content Marketing
  • Search Engine Optimization

Business Description

Ryan Marketing is a full-service advertising and public relations company that serves clients in Hartford. It handles branding, social media, email marketing, event management, and media buying services aimed at attracting more audiences. The company also offers web design, broadcast, and print collateral production. Ryan Marketing has been in the industry since 1996, keeping the same company motto through the years, “We’ll even print tickets to your ham dinner.” Photo coverage and 3D animation, as well as market analysis and campaign development services, are also provided.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.8
Facebook
4.6 / 5 (11)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
Shamrock Companies Inc. logo
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Shamrock Companies Inc.

Hartford, CT
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  • Search Engine Optimization
  • Social Media Marketing
  • Content Marketing
  • PPC Advertising

Business Description

Shamrock Companies Inc. helps with the advertising needs of business owners in Hartford and the surrounding areas. It implements a variety of branding solutions, including content creation, digital marketing, and research. It also manages print and production work, such as warehousing, packaging, fulfillment, and quality assurance. The president of Shamrock Companies Inc., Bob De Garmo, is a brand strategist and mentor who works with the firm's sales team to find the right solutions for clients.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Facebook
4.5 / 5 (4)
The Small Business Collective logo
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The Small Business Collective

430 New Park Avenue, Suite 102, West Hartford, CT 06110
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  • Brand Development

Business Description

The Small Business Collective is a locally-focused marketing firm that works with start-ups, non-profits, and small businesses in Hartford and neighboring areas. It helps customers expand their businesses by providing print and digital advertising solutions that enable clients' brands to reach relevant audiences. In addition, it offers brand design, website development, social media management, and blog content creation. Some of its featured clients are Healthy is the Way, Float Forty One, and Localogy. The firm was founded by Annisa Teich, a co-founder of an investment firm.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (2)
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Frequently Asked Questions

What is an advertising agency?

Advertising agencies are hired by various sized businesses to create advertisements for different media platforms. Agencies are typically staffed with teams that include graphic designers, copywriters, planners, and art directors. These team members work together to understand a company's brand, values, and goals and create ads for platforms such as print, web, mobile, radio, and television.

There are several types of advertising agencies, including:

Full-Service Agencies

  • Plan, develop and execute advertisements
  • Staffed by experts in all areas of advertising and marketing

Interactive Agencies

  • Focus on online and mobile advertising
  • Advertising methods often feature interactive technology

Creative Boutiques

  • Focus on creative components of advertisements
  • Smaller companies with a limited team of copywriters and creative staff

Media-Buying Agencies

  • Acts as a broker, buying and selling airtime and advertising space

What is a full-service advertising agency?

Full-service advertising agencies work with clients throughout the entire advertising process, from conceptualizing and developing advertising content, to executing advertising strategies. Alternatively, companies can work with à la carte advertising agencies if they're only looking for help with one or two steps of the advertising process, such as ad creation or media buying.

How much do companies spend on advertising?

Most experts recommend companies spend about 8% of their gross revenue on advertising and marketing, but this amount can vary depending on the company's preferred method of advertising. One of the most expensive ads ever produced is Pepsi's “Joy of Pepsi” Super Bowl ad featuring Britney Spears, which cost the company more than $8 million.

How do advertising agencies make money?

While some advertising agencies charge an hourly rate or fixed fee for their services, other fee structures can be a bit more complex. Some advertising agencies may charge clients based on value—that is, they take a percentage of the client's return on investment (ROI). These kinds of fee structures typically carry less risk for the customer because the advertising agency is financially incentivized to produce successful advertising.

How can companies use social media to advertise?

Social media advertising can be a low-cost option for businesses of all sizes. Platforms such as Facebook and Instagram make it easy for companies to create their own advertisements and roll them out to their target audiences, with just a few clicks.

However, while do-it-yourself social media advertising can be an effective solution for companies with limited advertising budgets, it goes without saying that the expertise of a skilled advertising agency shouldn't be discounted. Advertising experts can quickly help companies determine the best way to roll out social media campaigns and scale them to ensure a high return on investment.

What is a digital ad agency?

Digital ad agencies combine the principles of traditional advertising, including graphic design and copywriting, with modern technology. These agencies typically go above and beyond standard advertising services, providing clients with a full host of marketing services and digital solutions. Some services that are commonly offered by digital ad agencies include:

  • Social media marketing
  • Search engine optimization
  • Content creation
  • Pay-per-click advertising
  • Website design
  • App development
  • Email marketing
  • Media campaigns
  • Video production

What ad agency does Geico use?

For more than 25 years, Geico has been working with The Martin Agency. Together, this insurance provider and its advertising agency have created an enormous catalog of witty campaigns for television, radio, and digital media.

Several principles are followed in the creation of Geico's ads, including light humor and clarity of brand. Following these principles, The Martin Agency has created a broad range of recognizable characters and ads for Geico, including the Hump Day campaign and, of course, Geico's famous gecko commercials.

How much do advertising agencies charge?

The cost of advertising services can vary greatly, with social media advertising campaigns ranging from $250 to $10,000 per month and video advertisements starting from about $1,000 to more than $1 million. Other services, including copywriting and graphic design, are also subject to varying costs, with some agencies charging a combined fee for copywriting and graphic design and others charging à la carte.

Why do companies advertise?

There are many benefits to advertising a business. While every company tends to go about advertising their products or services in different ways, the benefits are generally the same. They include:

  • Generating awareness of the business
  • Sharing information about upcoming sales or product launches with consumers
  • Providing consumers with details, such as the business's address, website or phone number
  • Establishing brand identity
  • Changing the general public's perception of the business
  • Increasing revenue

What does a copywriter do at an ad agency?

Copywriters are an important part of an advertising agency's creative team. Working alongside art directors and graphic designers, copywriters help to determine the tone for the advertisements they create. They're responsible for writing text, scripts and CTAs (call to action) for print and digital media advertising, and, in many cases, they come up with taglines, which are often the most memorable part of an advertisement.

What does a managing director do at an ad agency?

Managing directors are responsible for overseeing the relationship between clients and the creative team. They act as a liaison between these parties, ensuring that the creative team is meeting the needs of the client and producing work in an efficient and timely manner. The managing director is also responsible for handling financial transactions with the client and, in most companies, reporting financial information to the company's financial director.

Are ad agencies liable for false advertising?

In the event that false claims are made in advertisements, the Federal Trade Commission (FTC) typically investigates both the brand and the ad agency. Liability is then determined on a case-by-case basis. As such, it's important that brands and ad agencies work together to create honest advertising campaigns and establish strict compliance and quality assurance processes.

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