Acme Graphic Design (now Jeannette Stutzman Design) is a Lakewood region graphic design agency. The company assists clients with custom solutions that include graphic design, packaging, branding and identity, web design and development, and more. The agency offers graphic design for print, online and social media platforms. Acme Graphic Design won the Gold Davey Award for packaging design.
Located in Conifer, Burk Advertising & Marketing Inc. extends its services to clients in the greater Lakewood area. It strengthens B2B brands through their advertising campaigns for industries such as aviation, environmental, chemical, and manufacturing. The company helps clients build their brand value, increase their market shares, and influence or change brand perception. Burk Advertising & Marketing's advertising makes use of engaging images and compelling language to attract potential customers.
Colorado SEO Expert Marketing, a marketing agency founded in 2004 and based in Littleton, provides services throughout the greater Lakewood area. The firm helps companies improve website visibility and performance using organic SEO strategies, offering a variety of SEO packages designed to increase local and national rankings and search engine traffic. Colorado SEO Expert Marketing also provides local SEO consulting services for landing page optimization, content editing, social media integration, and internal linking actions.
Eye To Ad Media is a digital marketing and advertisement agency whose professionals have over 30 years of combined experience in serving businesses in the Lakewood metro area. The firm provides advertisement services, including print marketing, email marketing, social media management, sales training, and advertisement efficiency analysis. It also assists clients in need of marketing planning, graphics design, business consulting, and domain registration services. Eye To Ad Media has worked with Shop5280, Colorado Dawg, and Roof Monkeys.
Gary Johnson Design is a freelance design and advertising agency located in Centennial and serving small businesses throughout the Lakewood area. Johnson offers digital, content, and social media advertising solutions to start-ups and other small businesses wanting to get noticed. Additional services include email marketing, social media management, business listings and citations, blog article writing, and digital marketing education. Johnson's previous clients include Bergan & Company and CoWest Insurance Group.
Medina Communications is a communications and advertising agency in Lakewood. It helps clients achieve higher brand visibility through creative execution of bold colors, music, video, and targeted copy. SEO and SEM tactics are based on client goals and competitor research. Social media management includes high quality, witty, and engaging content and calls to action. Medina's Photoshop designers produce lifestyle photography to reinforce each client's digital presence, and experienced media buyer agents negotiate media schedules to drive sales.
Never Settle is a digital marketing agency serving small to medium-sized businesses in the Lakewood metro area. Since 2012, the agency has provided clients with creative marketing solutions focused on e-commerce web and app development, SEO, content marketing, and social media marketing. Its team of designers, developers, and consultants assists in creating a lasting experience for each client's target audience on their own website and other platforms such as Google and Facebook. Other services include branding and design, app development and prototyping, and web design.
Personable Media is a full-service digital marketing agency located in Denver and serving the Lakewood area that assists law firms with effective marketing, web development, and lead generation. The company offers advertising services to increase lead generation and sales through the use of Google Ads. It creates landing pages to advertise and promote products and services to targeted audiences. The agency also offers customized WordPress websites and social media consulting. Personable Media is a member of the Westminster Chamber of Commerce.
Reputation Local is a digital marketing agency serving small businesses and franchises in the Lakewood metro area. The firm offers advertising services, including social media marketing, PPC management, and Google and Bing ad management. The agency's team works with clients to construct creative advertising solutions that attract new costumers and increase brand visibility on platforms such as Facebook and Google. Other services include web design and development, web hosting, and digital marketing consultations.
Revenue River is a digital marketing agency located in Golden and serving the Lakewood area. The advertising agency offers services in company growth, software integration, and content management partnered with a competitive approach to assist clients in succeeding over their competition. It combines search engine marketing tactics and paid search amplification to provide an increase in traffic to customer's companies, and offers an aggressive strategy for clients to increase brand awareness and online engagement.
Sage Lion Media, a marketing agency based in Littleton, works with outdoor industry businesses throughout the greater Lakewood area. It optimizes its clients' digital marketing efforts to increase sales and grow their businesses. The company devises inbound marketing campaigns to attract target audiences utilizing SEO, HubSpot setups, email, and video marketing strategies. Other Sage Lion services include content marketing campaign launches, web design services, and outdoor industry paid advertising designs.
Founded in 2008, The Great Online, which is located in Englewood, serves companies in the Lakewood area. It creates native, YouTube, search, shopping, display, and sponsorship advertising. The company has experience with advertising platforms such as the Google Network and syndication/exchanges. Other services include video content, mobile app ads, remarketing and retargeting, digital ad placement, ad optimization, and paid campaign build-outs. The Great Online also assists with ad copy, pay-per-click management, and consulting.
Unk Graphics Design Studio is located in Highlands Ranch and extends its services in advertising, print, and digital design to clients in Lakewood. With a goal to help clients drive sales and maximize marketing, it creates a brand identity that is clear and helps deliver an effective advertising campaign. The studio's web development uses engaging photos, graphics, and images, including those stylized to match the clients' business, to further convey the clients' messages.
VEA Technologies is located in Arvada and provides marketing and branding services to clients in Lakewood. It collaborates with its clients to design and deliver advertising campaigns that combine strategy, creativity, and custom content creation to reach a given target audience. In each campaign, VEA Technologies asks its clients what their goals are and uses this information to develop a strategy for success. VEA Technologies then creates the client's site and advertising tailored to broadcast this vision.
WOW! Factor Digital is a full-service global digital marketing agency in Lakewood that advertises the brands of a range of businesses, from startups to Fortune 500 companies. Its creative services team produces print, direct mail, online, radio, and outdoor advertising that gets a client's products and services noticed by customers. The firm can also help companies advertise at trade shows and events by designing brand themes using customized graphics and videos that increase sales.
Advertising agencies are hired by various sized businesses to create advertisements for different media platforms. Agencies are typically staffed with teams that include graphic designers, copywriters, planners, and art directors. These team members work together to understand a company's brand, values, and goals and create ads for platforms such as print, web, mobile, radio, and television.
There are several types of advertising agencies, including:
Full-Service Agencies
Interactive Agencies
Creative Boutiques
Media-Buying Agencies
Full-service advertising agencies work with clients throughout the entire advertising process, from conceptualizing and developing advertising content, to executing advertising strategies. Alternatively, companies can work with à la carte advertising agencies if they're only looking for help with one or two steps of the advertising process, such as ad creation or media buying.
Most experts recommend companies spend about 8% of their gross revenue on advertising and marketing, but this amount can vary depending on the company's preferred method of advertising. One of the most expensive ads ever produced is Pepsi's “Joy of Pepsi” Super Bowl ad featuring Britney Spears, which cost the company more than $8 million.
While some advertising agencies charge an hourly rate or fixed fee for their services, other fee structures can be a bit more complex. Some advertising agencies may charge clients based on value—that is, they take a percentage of the client's return on investment (ROI). These kinds of fee structures typically carry less risk for the customer because the advertising agency is financially incentivized to produce successful advertising.
Digital ad agencies combine the principles of traditional advertising, including graphic design and copywriting, with modern technology. These agencies typically go above and beyond standard advertising services, providing clients with a full host of marketing services and digital solutions. Some services that are commonly offered by digital ad agencies include:
For more than 25 years, Geico has been working with The Martin Agency. Together, this insurance provider and its advertising agency have created an enormous catalog of witty campaigns for television, radio, and digital media.
Several principles are followed in the creation of Geico's ads, including light humor and clarity of brand. Following these principles, The Martin Agency has created a broad range of recognizable characters and ads for Geico, including the Hump Day campaign and, of course, Geico's famous gecko commercials.
The cost of advertising services can vary greatly, with social media advertising campaigns ranging from $250 to $10,000 per month and video advertisements starting from about $1,000 to more than $1 million. Other services, including copywriting and graphic design, are also subject to varying costs, with some agencies charging a combined fee for copywriting and graphic design and others charging à la carte.
There are many benefits to advertising a business. While every company tends to go about advertising their products or services in different ways, the benefits are generally the same. They include:
Copywriters are an important part of an advertising agency's creative team. Working alongside art directors and graphic designers, copywriters help to determine the tone for the advertisements they create. They're responsible for writing text, scripts and CTAs (call to action) for print and digital media advertising, and, in many cases, they come up with taglines, which are often the most memorable part of an advertisement.
Managing directors are responsible for overseeing the relationship between clients and the creative team. They act as a liaison between these parties, ensuring that the creative team is meeting the needs of the client and producing work in an efficient and timely manner. The managing director is also responsible for handling financial transactions with the client and, in most companies, reporting financial information to the company's financial director.
In the event that false claims are made in advertisements, the Federal Trade Commission (FTC) typically investigates both the brand and the ad agency. Liability is then determined on a case-by-case basis. As such, it's important that brands and ad agencies work together to create honest advertising campaigns and establish strict compliance and quality assurance processes.
