Bonfire Effect is a public relations and creative agency based in Fort Collins. In operation since 2015, its team works collaboratively with clients to help them engage their target audiences and sustain a continued relationship with them. The agency maps a marketing path with its clients by assisting them with defining their brands and identifying their goals. Bonfire Effect combines traditional and digital marketing and advertising strategies to convert qualified leads. It blends media relations and event marketing with persona development and social media's earned and paid platforms. The firm's client portfolio includes Associates in Family Medicine, Thermo Fisher Scientific, and CNGA.