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Best Pay-Per-Click (PPC) Agencies in Whittier

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Pay-Per-Click (PPC) Agencies FAQs

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Proflico logo
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Proflico

680 E Colorado Blvd, Pasadena, CA 91101
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Business Description

Proflico is a digital marketing agency serving businesses in Whittier and the surrounding areas. It helps clients obtain targeted leads and drive sales through pay-per-click advertising services. This includes building, launching, and continuously updating clients' campaigns, as well as A/B testing. Other services include responsive website design, search engine optimization, and social media management. Proflico has been in business for more than nine years. The agency is partnered with Google Ads, Bing Ads, Ahrefs, FullStory, and Sucuri.

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
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PTE logo
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PTE

830 Traction Ave,, Los Angeles, CA 90013
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Business Description

PTE is a full-service digital marketing agency that caters exclusively to VIP clientele throughout the Whittier metro and the surrounding locations. It has been in business since 2011, offering a wide selection of pay-per-click management services including paid search Google Ads, PPC remarketing, video advertising, display ads, and social advertising. The team also provides ongoing pay-per-click reporting and optimization to track how well campaigns perform and spot opportunities to streamline strategies. Past clients include Pizza Five85, Genesis Law Group, and Crown City Buses.

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
Rosalinda Medina logo
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Rosalinda Medina

11205 Imperial Hwy, Norwalk, CA 90650
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Business Description

Rosalinda Medina is a Norwalk-based advertising consultant who manages projects for establishments and organizations throughout Whittier. She draws upon more than 13 years of industry experience to create and manage Google AdWords-based advertisements, launch e-mail marketing campaigns, and produce optimized web and landing pages. She and her team also coordinate video productions for promotions or commercials, with optimized cuts being distributed among potential consumers on social media sites. They have served a selection of businesses, including Hispanic-owned companies such as Millenium Latino Insurance.

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Frequently Asked Questions

What is PPC in marketing?

PPC stands for pay-per-click. It's a form of online advertising where the advertiser only pays when people click on the ad. PPC ads are targeted by keywords and other factors, so they show up in search engines and on websites for people who might be interested in specific products. For example, PPC ads for makeup might show up on women's clothing sites.

What is a PPC agency?

A PPC agency provides services to create, launch, and manage PPC ad campaigns. Since the best results with these ads require constant monitoring and tweaking, many businesses choose to outsource the process to experts or services that offer automation tools.

Some common services provided by PPC agencies include:

  • Keyword research to ensure ads are properly targeted
  • Creation of PPC ad copy
  • Creation of ad bidding rule sets
  • Monitoring of ad campaigns
  • Tweaking bidding and other parameters to maximize results

How much do PPC agencies charge?

The cost of PPC advertising through an agency depends on its fee schedule, including how much exposure a company wants and what it's willing to pay for that exposure. Costs can average between $500 and $5,000 a month for management fees alone. Some common fee structures include:

  • Percentage of ad spend: The client pays the PPC agency a percentage of what it spends on advertising—typically 15% to 30%. This structure tends to be better for smaller accounts.
  • Management fee: The client pays a flat management fee on top of advertising costs. Good for companies running the same type of campaigns monthly.
  • Management fee plus a percentage of ad spend:  A good option for larger clients with many administrative requirements.

What is a PPC marketing campaign?

A PPC marketing campaign is a group of ads meant to drive specific results. A company might launch an ad campaign to draw attention to a new product, for example, with ads leading to various types of landing pages for the product. Another option is a government agency paying for ads to inform people about health insurance options or requirements for new housing programs.

Is AdWords the same as PPC?

No, Google Ads or AdWords is not the same thing as PPC. PPC is an overarching term for any pay-per-click advertising campaign. Google Ads or AdWords is a type of PPC offering.

When someone pays for ads through this network, the PPC ads are placed on pages within Google's ad network. That can include search ads, which are text ads or sponsored links that appear at the top or side of search results on Google, Bing, or Yahoo. It can also include PPC display ads, which show up on websites within the Google ad network. According to Google, its network covers 90% of the internet.

What does CPC mean?

CPC stands for cost per click. This is how much an advertiser pays every time an ad is clicked. It helps determine the total cost of a campaign, but advertisers can also set a budget. For example, if the budget is $100 and the average cost per click is 25 cents, the campaign supports 400 clicks.

How much is Google pay per click?

The cost of a click depends on several factors, including how much was bid for the keyword and the level of competition. On average, cost per click via the Google Ads network is between $1 and $2, though companies can pay much less than that for less competitive keywords. CPC for Google Search Network ads averages less than $1.

Does Google AdWords help organic search?

Some people believe paying for ads supports organic search, but this isn't typically true. The belief is that more exposure drives more clicks, which leads Google to believe a page is the right answer for a specific search. But the search engine is much smarter than that, and the best way to increase SEO is through strong optimization efforts.

Why use PPC marketing?

PPC marketing is a flexible, potentially fast-paced option for getting the word out about products, services, events, or other offerings online. Some benefits include:

  • Rapid exposure to targeted audiences. PPC ads can launch within minutes, and website traffic can be impacted from day one.
  • Ability to tweak on the fly. Advertisers can run AB testing and change ads in real-time for improved results.
  • Ads may increase brand awareness. PPC ads put the website, company name, or product in front of users more often than other forms of online marketing.
  • Chance to hypertarget. Companies can target very specific demographics with different offers to increase engagement.

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