GemFind Digital Solutions is an Irvine-based agency that serves clients across Westminster. It mainly helps jewelry businesses generate leads through pay-per-click advertising services. It runs ads on various social media platforms and search engines, including Facebook and Google. The agency uses geofencing technology to set up ads that appear when a potential customer is nearby a jewelry store. Alex Fetanat, its president and CEO, is the former head of House of Emeralds, a firm that imports Colombian minerals for distribution to North American markets.