Best Pay-Per-Click (PPC) Agencies in Santa Maria

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Pay-Per-Click (PPC) Agencies FAQs

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Etna Interactive

2040 Broad St, San Luis Obispo, CA 93401
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Business Description

For over 15 years, Etna Interactive has been working with professionals and clinics in the healthcare industry throughout Santa Maria. The agency launches pay-per-click advertising campaigns on Bing and Google and uses negative keywords to help businesses avoid allocating resources to ads that do not attract potential patients. It also trains clients on how to use various social media platforms, including Instagram, Pinterest, and Facebook. Ryan Miller, its president and CEO, is the former vice president of online media at The Plastic Surgery Company.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.9
Facebook
5.0 / 5 (36)
Google
4.7 / 5 (29)
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Frequently Asked Questions

Why use PPC marketing?

PPC marketing is a flexible, potentially fast-paced option for getting the word out about products, services, events, or other offerings online. Some benefits include:

  • Rapid exposure to targeted audiences. PPC ads can launch within minutes, and website traffic can be impacted from day one.
  • Ability to tweak on the fly. Advertisers can run AB testing and change ads in real-time for improved results.
  • Ads may increase brand awareness. PPC ads put the website, company name, or product in front of users more often than other forms of online marketing.
  • Chance to hypertarget. Companies can target very specific demographics with different offers to increase engagement.

Does Google AdWords help organic search?

Some people believe paying for ads supports organic search, but this isn't typically true. The belief is that more exposure drives more clicks, which leads Google to believe a page is the right answer for a specific search. But the search engine is much smarter than that, and the best way to increase SEO is through strong optimization efforts.

How much is Google pay per click?

The cost of a click depends on several factors, including how much was bid for the keyword and the level of competition. On average, cost per click via the Google Ads network is between $1 and $2, though companies can pay much less than that for less competitive keywords. CPC for Google Search Network ads averages less than $1.

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