Expertise.com
2024

Last updated:

Best Pay-Per-Click (PPC) Agencies in Santa Barbara

Our Recommended Top 5

We did the research for you!

  • Licensing
  • User Reviews
  • Mystery Shopping Calls

Our goal is to connect people with the best local professionals. We scored Santa Barbara Pay-Per-Click (PPC) Agencies on more than 25 variables across five categories, and analyzed the results to give you a hand-picked list of the best.

9

Reviewed

7

Curated

5

Top Picks

Learn about our selection process.

Providers

featured provider = Featured Provider

Website
201 W. Montecito St, Santa Barbara, CA 93101

Why choose this provider?

Search Engine Pros specializes in PPC marketing services to help Santa Barbara clients promote their brands and products online. Its pay-per-click services include advertisement creation, account setup, performance monitoring, feedback analysis, campaign launching, and keyword research, which help businesses increase their online presence and reach more customers. Its team also integrates and implements PPC ad campaigns on Google and YouTube. This web marketing agency also handles SEO services. Search Engine Pros is available to create hotel and shopping ads.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.9
Facebook
4.8 / 5 (26)
Google
5.0 / 5 (12)
Yelp
5.0 / 5 (3)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Website
Santa Barbara, CA

Why choose this provider?

Gold Social Media delivers digital marketing solutions for businesses in the Santa Barbara metro. Its team of professionals handles PPC advertising and SEM campaigns optimized for various needs and budgets. They hold certifications in Google Ads and provide creative solutions such as graphic design and content creation. These professionals also help businesses promote their products on social media by creating, developing, and implementing campaigns. In addition, the company offers services in SEO and online marketing consultation.

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Website
895 Gwyne Avenue, Santa Barbara, CA 93111

Why choose this provider?

Mission Web Marketing is a Santa Barbara-based agency that works with businesses in and near the local area. Its team helps clients grow through PPC ads, which cover various platforms like Amazon, Google, and Facebook. The digital marketing specialists determine which advertising channels will help clients connect to their target customers and which ad types will convey their messages. They create content, analyze campaign performance, and make adjustments accordingly. Mission Web Marketing was established by Eric Petersen, who took charge of internet marketing for Maps.com and Magellan’s Travel.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (6)
Facebook
5.0 / 5 (6)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Website
1187 Coast Village Road, Suite 1-751, Montecito, CA 93108

Why choose this provider?

Click Ventures is a digital marketing firm providing social media services in Santa Barbara. Its digital strategists build a business presence on various platforms through management, optimization, and tracking. They deploy social media ads by tailoring plans, conducting tests, and scaling up campaigns. In addition, they manage digital marketing initiatives such as PPC, web design, and SEO. The firm was founded by internet entrepreneurs who have been handling large-scale campaigns since the late 1990s and operated businesses that had been acquired by IBM and HPE.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.5
Google
4.5 / 5 (2)

Website
333 N Lantana St, Suite 291, Camarillo, CA 93010

Why choose this provider?

MXS Solutions is a Camarillo-based agency that serves businesses throughout Santa Barbara. It primarily works with auto dealerships and provides pay-per-click advertising services. It runs campaigns on search engines like Google and Bing. Its team also creates custom pictures and videos that highlight a dealership's vehicle inventory. Other solutions include social media management, e-mail marketing, and reputation management. MXS Solutions is a certified Google Premier Partner and has been in the industry for more than 10 years.

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Frequently Asked Questions

  • What is PPC in marketing?

    PPC stands for pay-per-click. It's a form of online advertising where the advertiser only pays when people click on the ad. PPC ads are targeted by keywords and other factors, so they show up in search engines and on websites for people who might be interested in specific products. For example, PPC ads for makeup might show up on women's clothing sites.

  • What is a PPC agency?

    A PPC agency provides services to create, launch, and manage PPC ad campaigns. Since the best results with these ads require constant monitoring and tweaking, many businesses choose to outsource the process to experts or services that offer automation tools.

    Some common services provided by PPC agencies include:

    • Keyword research to ensure ads are properly targeted
    • Creation of PPC ad copy
    • Creation of ad bidding rule sets
    • Monitoring of ad campaigns
    • Tweaking bidding and other parameters to maximize results
  • How much do PPC agencies charge?

    The cost of PPC advertising through an agency depends on its fee schedule, including how much exposure a company wants and what it's willing to pay for that exposure. Costs can average between $500 and $5,000 a month for management fees alone. Some common fee structures include:

    • Percentage of ad spend: The client pays the PPC agency a percentage of what it spends on advertising—typically 15% to 30%. This structure tends to be better for smaller accounts.
    • Management fee: The client pays a flat management fee on top of advertising costs. Good for companies running the same type of campaigns monthly.
    • Management fee plus a percentage of ad spend:  A good option for larger clients with many administrative requirements.
  • What is a PPC marketing campaign?

    A PPC marketing campaign is a group of ads meant to drive specific results. A company might launch an ad campaign to draw attention to a new product, for example, with ads leading to various types of landing pages for the product. Another option is a government agency paying for ads to inform people about health insurance options or requirements for new housing programs.

  • Is AdWords the same as PPC?

    No, Google Ads or AdWords is not the same thing as PPC. PPC is an overarching term for any pay-per-click advertising campaign. Google Ads or AdWords is a type of PPC offering.

    When someone pays for ads through this network, the PPC ads are placed on pages within Google's ad network. That can include search ads, which are text ads or sponsored links that appear at the top or side of search results on Google, Bing, or Yahoo. It can also include PPC display ads, which show up on websites within the Google ad network. According to Google, its network covers 90% of the internet.

  • What does CPC mean?

    CPC stands for cost per click. This is how much an advertiser pays every time an ad is clicked. It helps determine the total cost of a campaign, but advertisers can also set a budget. For example, if the budget is $100 and the average cost per click is 25 cents, the campaign supports 400 clicks.