Founded in 2001, Advanced Wellness caters to fitness fans and athletes in San Francisco. The gym offers performance plans, training, and workouts that are customized according to clients' current fitness capabilities, goals, and requirements. It provides semi-private fitness training sessions, training for athletic events and competitions, sports injury post-rehabilitation, and nutrition tip sessions. Its founder and co-owner, Robbi Shveyd, has a master's degree in Kinesiology. She leads the fitness sessions and nutritional counseling classes at the gym.