Expertise.com

2024

Last updated:

Best PR Firms in Pasadena

Our Recommended Top 6

We did the research for you!

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Our goal is to connect people with the best local professionals. We scored Pasadena PR Firms on more than 25 variables across five categories, and analyzed the results to give you a hand-picked list of the best.

12Reviewed

9Curated

6Top Picks

Learn about our selection process.

Providers

featured provider = Featured Provider

10801 National Blvd Ste 520, Los Angeles, CA 90064

Expertise.com Rating

Review Sources

Facebook
4.3 (9)
Google
5.0 (7)

Why choose this provider?

Founded in 2002, Amy Levy Public Relations Inc. is a PR firm near Pasadena. It has a broad base of clients, from authors of fiction and nonfiction to wine producers, documentary filmmakers, and stores selling fine jewelry. The agency has particular experience in promoting producers and restaurants who specialize in gluten-free products and experts in the cannabis industry. It helps startups embark on their journeys and established companies of all sizes launch new products. It's placed clients in Time magazine, The Dr. Oz Show, and an array of sector-specific publications, TV shows, and websites. The agency's clients include Stack Wines, the Big Sugar Bakeshop, and JelSert.

20969 Ventura Blvd Ste 216A, Woodland Hills, CA 91364

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Review Sources

Facebook
5.0 (17)
Google
5.0 (10)

Why choose this provider?

Cowe Communications is a Woodland Hills-based brand development and PR firm serving clients in Pasadena. Its PR experts assist clients in mounting effective campaigns, from handling research and planning to reporting results and analytics after a campaign. The agency also offers press release writing and distribution, as well as photography, videography, and content creation. Its other PR services include media training, crisis management, social media management, and media, celebrity, and influencer relations.

300 S Raymond Ave Ste 8, Pasadena, CA 91105

Expertise.com Rating

Review Sources

Yelp
4.5 (9)

Why choose this provider?

ONE400 is a full-service marketing and PR agency in Pasadena that also offers consultancy services. The firm is comprised of PR specialists, experienced content creators, and lawyers who work exclusively for clients in the legal profession, including law firms and legal tech startups. ONE400 has developed strong relationships with leading journalists and publishers in the legal industry, enabling access to industry-leading media. The agency also places clients in targeted public-speaking events, writes speeches, and creates content suitable for all forms of media. Additionally, it monitors its client's reputation and takes steps to resolve crises quickly. ONE400 has won several awards, including the Best Law Marketing Agency by Law Technology News.

36 W Colorado Blvd Ste 200, Pasadena, CA 91105

Expertise.com Rating

Review Sources

Yelp
4.5 (7)
Facebook
4.3 (5)

Why choose this provider?

Echo-Factory is a PR firm in Pasadena that's been serving clients in California since 2008. The agency has worked in many industries, with particular experience of aerospace, cleantech, health care, and consumer goods. Its clients are typically established enterprises, challengers to Fortune 500 companies, and power-startups. It defines its services as strategy, creative, and media, each forming part of PR. It strategically plans communication campaigns, develops creative content to gets its clients' stories to target audiences, and utilizes all forms of media as vehicles for those stories. Echo-Factory has managed communications for the American First Credit Union, Blue Robotics, Trimark, and Positron Voyager Experience.

9350 Wilshire Blvd Ste 323, Beverly Hills, CA 90212

Expertise.com Rating

Review Sources

Google
5.0 (23)

Why choose this provider?

EKC PR is a public relations and digital marketing agency with over 29 years of experience communicating its clients' messages at local, regional, and national levels. It works with individuals and companies in the entertainment and beauty industries, fashion, sports, and wellness. It also works with corporate clients. The agency has placed its clients on many of the biggest platforms in the nation, including The Tonight Show, Good Morning America, and Vogue. EKC PR handles every aspect of public relations, from market research and strategic planning to developing content and auditing the impact of campaigns. Its clients include Jamie Foxx, The Four Seasons Hotel, and Taublieb Films.

1875 Century Park E Ste 1200, Los Angeles, CA 90067

Expertise.com Rating

Review Sources

Google
4.5 (2)

Why choose this provider?

Ross Johnson formed Johnson Public Relations in 2011 after a long career in PR, which included heading the strategic communications division of the then largest entertainment PR firm in the world. The firm specializes in handling assignments from corporate clients that involve very challenging situations. Its clients are typically individuals and large businesses looking to reposition their brand during sensitive periods. The agency's work has included communicating Quixote Studios' messages during a dispute with the Teamsters and lobbying for the National Association of Theatre Owners against plans by major film studios to eat into their revenues. Johnson Public Relations also provides litigation support.

FAQs

  • What is public relations?

    Public relations is a strategic communications discipline that has been used by government agencies, privately held companies, and nonprofit organizations since the early 20th century. Unlike marketing or advertising, PR involves managing and distributing unpaid content to inform and influence members of the public as well as employees, stakeholders, and current or prospective customers. Public relations includes a variety of specializations depending on whether communications are needed for crisis management, internal operations, social media platforms, or online publication. This profession also includes media relations, which involves interacting with journalists and mainstream media brands.

  • What is a PR firm?

    PR firms design and implement communications strategies to influence the public and enhance a client's image or reputation. There are more than 12,000 such firms in the United States, although there are significant differences in the services they offer and the types of clients they serve. Here are a few of the most common disciplines:

    • Crisis management
    • Investor relations
    • Media relations
    • Corporate communications
    • Reputation management
    • Social media
    • Speech writing
    • Event planning
  • What does a PR firm do?

    Public relations specialists are responsible for developing and distributing all types of internal and external communications, including press releases, annual reports, online content, and social media posts. PR firms work with clients to set a target or goal. Then, they reverse engineer a strategy to accomplish the desired results. These professionals craft corporate messages, manage online content, interact with social media influencers, plan marketing events, and work with media outlets to promote unpaid content. Depending on the industry and the firm's specialization, their experience may span the digital and print spaces.

  • What is public relations in marketing?

    Marketing and public relations are complementary disciplines. In the traditional corporate hierarchy, these professionals work hand in hand to develop and refine promotional campaigns, track performance metrics, and maximize the results of these activities. For example, publicists can work with journalists and media outlets to distribute marketing materials developed by the brand's creative team. In most cases, coordinated PR and marketing activities are designed to enhance each other's strengths.

  • Do I need to give my PR company a 1099?

    Probably. In most cases, U.S.-based businesses must prepare Form 1099-MISC for independent contractors, freelancers, and PR consultants who earn more than $600 per year. This document is required for income reporting and wage deductions. Businesses should consult a bookkeeper or certified public accountant for personalized tax advice, as 1099 requirements vary depending on the vendor's filing status.